As the travel industry begins to recover, brands that leverage their loyalty programs have the potential to create new revenue streams and develop valuable connections with some of their most loyal customers.
Our Vice President of Marketing, Erin Murray, recently shared her thoughts on how developing and implementing new merchandising strategies to resonate with the right member at the right time and place, could be key to maximizing conversion at this critical time.
For more insights on how loyalty programs are being used to accelerate post-pandemic recovery in the travel industry at present take a look at the latest report from our partner Amadeus.