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Points CMO Danielle Brown: Happy Teams Deliver Results

The onset of the pandemic in 2020 impacted many businesses across multiple sectors, and the travel industry was no exception. As a loyalty solutions provider to some of the world’s biggest airline and hospitality loyalty programs, we had to pivot quickly and provide our partners with different ways to engage their members while opportunities to travel were reduced.

In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work. 

“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”

— Danielle Brown, CMO, Points

For more on marketing management strategies and how Points weathered last year’s industry challenges, listen to Danielle on the Transform it Forward podcast.

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padding-left: 320px;\">— Danielle Brown, CMO, Points</p>\n<p style=\"text-align: justify;\">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href=\"https://link.chtbl.com/E3_LI\" rel=\"noopener\" target=\"_blank\">listen to Danielle on the Transform it Forward podcast</a>.</p>\n","has_user_changes":true,"last_edit_session_id":null,"last_edit_update_id":null,"html_title":Points CMO Danielle Brown: Happy Teams Deliver Results,"tag_ids":[44549744014],"topic_ids":[44549744014],"campaign_name":null,"campaign_utm":null,"enable_google_amp_output_override":false,"featured_image":"https://f.hubspotusercontent40.net/hubfs/9407148/Transform-It-Forward.png","featured_image_alt_text":"The logo of the transform it forward podcast","head_html":null,"link_rel_canonical_url":null,"meta_description":"Happy Teams Deliver Positive Results (Podcast)","post_body":<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p style="text-align: justify;"><strong>The onset of the pandemic in 2020 impacted many businesses across multiple sectors, and the travel industry was no exception.</strong> As a loyalty solutions provider to some of the world’s biggest airline and hospitality loyalty programs, we had to pivot quickly and provide our partners with different ways to engage their members while opportunities to travel were reduced.</p>
<p style="text-align: justify;">In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.&nbsp;</p>
<p style="text-align: justify;">“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”</p>
<p style="text-align: justify; padding-left: 320px;">— Danielle Brown, CMO, Points</p>
<p style="text-align: justify;">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href="https://link.chtbl.com/E3_LI" rel="noopener" target="_blank">listen to Danielle on the Transform it Forward podcast</a>.</p>
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padding-left: 320px;\">— Danielle Brown, CMO, Points</p>\n<p style=\"text-align: justify;\">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href=\"https://link.chtbl.com/E3_LI\" rel=\"noopener\" target=\"_blank\">listen to Danielle on the Transform it Forward podcast</a>.</p>\n","blog_publish_to_social_media_task":"DONE_NOT_SENT","unpublished_at":1621013452772,"blog_post_schedule_task_uid":null,"header":null}, jsonBodyMap={meta_description=Happy Teams Deliver Positive Results (Podcast), tag_ids=[44549744014], featured_image_alt_text=The logo of the transform it forward podcast, topic_ids=[44549744014], has_user_changes=true, attached_stylesheets=[], enable_google_amp_output_override=false, post_body=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p style="text-align: justify;"><strong>The onset of the pandemic in 2020 impacted many businesses across multiple sectors, and the travel industry was no exception.</strong> As a loyalty solutions provider to some of the world’s biggest airline and hospitality loyalty programs, we had to pivot quickly and provide our partners with different ways to engage their members while opportunities to travel were reduced.</p>
<p style="text-align: justify;">In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.&nbsp;</p>
<p style="text-align: justify;">“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”</p>
<p style="text-align: justify; padding-left: 320px;">— Danielle Brown, CMO, Points</p>
<p style="text-align: justify;">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href="https://link.chtbl.com/E3_LI" rel="noopener" target="_blank">listen to Danielle on the Transform it Forward podcast</a>.</p>
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<p style="text-align: justify;">In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.&nbsp;</p>
<p style="text-align: justify;">“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”</p>
<p style="text-align: justify; padding-left: 320px;">— Danielle Brown, CMO, Points</p>
<p style="text-align: justify;">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href="https://link.chtbl.com/E3_LI" rel="noopener" target="_blank">listen to Danielle on the Transform it Forward podcast</a>.</p>
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<p style="text-align: justify;">In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.&nbsp;</p>
<p style="text-align: justify;">“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”</p>
<p style="text-align: justify; padding-left: 320px;">— Danielle Brown, CMO, Points</p>
<p style="text-align: justify;">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href="https://link.chtbl.com/E3_LI" rel="noopener" target="_blank">listen to Danielle on the Transform it Forward podcast</a>.</p>
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  <p style="text-align: justify;"><strong>The onset of the pandemic in 2020 impacted many businesses across multiple sectors, and the travel industry was no exception.</strong> As a loyalty solutions provider to some of the world’s biggest airline and hospitality loyalty programs, we had to pivot quickly and provide our partners with different ways to engage their members while opportunities to travel were reduced.</p> 
  <p style="text-align: justify;">In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.&nbsp;</p> 
  <p style="text-align: justify;">“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”</p> 
  <p style="text-align: justify; padding-left: 320px;">— Danielle Brown, CMO, Points</p> 
  <p style="text-align: justify;">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href="https://link.chtbl.com/E3_LI" rel="noopener" target="_blank">listen to Danielle on the Transform it Forward podcast</a>.</p> 
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  <p style="text-align: justify;"><strong>The onset of the pandemic in 2020 impacted many businesses across multiple sectors, and the travel industry was no exception.</strong> As a loyalty solutions provider to some of the world’s biggest airline and hospitality loyalty programs, we had to pivot quickly and provide our partners with different ways to engage their members while opportunities to travel were reduced.</p> 
  <p style="text-align: justify;">In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.&nbsp;</p> 
  <p style="text-align: justify;">“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”</p> 
  <p style="text-align: justify; padding-left: 320px;">— Danielle Brown, CMO, Points</p> 
  <p style="text-align: justify;">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href="https://link.chtbl.com/E3_LI" rel="noopener" target="_blank">listen to Danielle on the Transform it Forward podcast</a>.</p> 
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  <p style="text-align: justify;"><strong>The onset of the pandemic in 2020 impacted many businesses across multiple sectors, and the travel industry was no exception.</strong> As a loyalty solutions provider to some of the world’s biggest airline and hospitality loyalty programs, we had to pivot quickly and provide our partners with different ways to engage their members while opportunities to travel were reduced.</p> 
  <p style="text-align: justify;">In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.&nbsp;</p> 
  <p style="text-align: justify;">“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”</p> 
  <p style="text-align: justify; padding-left: 320px;">— Danielle Brown, CMO, Points</p> 
  <p style="text-align: justify;">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href="https://link.chtbl.com/E3_LI" rel="noopener" target="_blank">listen to Danielle on the Transform it Forward podcast</a>.</p> 
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<p style="text-align: justify;">In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.&nbsp;</p>
<p style="text-align: justify;">“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”</p>
<p style="text-align: justify; padding-left: 320px;">— Danielle Brown, CMO, Points</p>
<p style="text-align: justify;">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href="https://link.chtbl.com/E3_LI" rel="noopener" target="_blank">listen to Danielle on the Transform it Forward podcast</a>.</p>
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  <p style="text-align: justify;"><strong>The onset of the pandemic in 2020 impacted many businesses across multiple sectors, and the travel industry was no exception.</strong> As a loyalty solutions provider to some of the world’s biggest airline and hospitality loyalty programs, we had to pivot quickly and provide our partners with different ways to engage their members while opportunities to travel were reduced.</p> 
  <p style="text-align: justify;">In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.&nbsp;</p> 
  <p style="text-align: justify;">“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”</p> 
  <p style="text-align: justify; padding-left: 320px;">— Danielle Brown, CMO, Points</p> 
  <p style="text-align: justify;">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href="https://link.chtbl.com/E3_LI" rel="noopener" target="_blank">listen to Danielle on the Transform it Forward podcast</a>.</p> 
 </body>
</html>, postTemplate=points/cobalt/templates/blog-post.html, potentiallyStale=false, previewImageSrc=null, previewKey=gvnQQIea, previousPostFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-08-2.png, previousPostFeaturedImageAltText=, previousPostName=New Joint Partnership: Caribbean Airlines and Amadeus, previousPostSlug=points-and-amadeus-strategic-partnership-gains-momentum-with-caribbean-airlines-2020, processingStatus=PUBLISHED, propertiesToDisplayInDynamicPage=[], propertyForDynamicPageCanonicalUrl=null, propertyForDynamicPageFeaturedImage=null, propertyForDynamicPageMetaDescription=null, propertyForDynamicPageSlug=null, propertyForDynamicPageTitle=null, publicAccessRules=[], publicAccessRulesEnabled=false, publicAccessRulesEnabledColumn=false, publishDate=2020-11-19 19:44:00, publishDateLocalTime=2020-11-19T19:44Z, publishDateLocalized=com.hubspot.jinjava.objects.date.FormattedDate@484ec6ed, publishDateLong=1605815040000, publishDateSnakeCaseLong=1605815040000, publishImmediately=false, publishImmediatelyColumn=null, publishTimezoneOffset=null, publishedAt=1622659570431, publishedByEmail=null, publishedById=23891892, publishedByName=null, publishedUrl=https://news.points.com/happy-teams-deliver-positive-results-podcast, requiresDeletion=false, resolvedDomain=news.points.com, rssBody=<p style="text-align: justify;"><strong>The onset of the pandemic in 2020 impacted many businesses across multiple sectors, and the travel industry was no exception.</strong> As a loyalty solutions provider to some of the world’s biggest airline and hospitality loyalty programs, we had to pivot quickly and provide our partners with different ways to engage their members while opportunities to travel were reduced.</p>
<p style="text-align: justify;">In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.&nbsp;</p>
<p style="text-align: justify;">“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”</p>
<p style="text-align: justify; padding-left: 320px;">— Danielle Brown, CMO, Points</p>
<p style="text-align: justify;">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href="https://link.chtbl.com/E3_LI" rel="noopener" target="_blank">listen to Danielle on the Transform it Forward podcast</a>.</p>
<!--more-->, rssSummary=<p style="text-align: justify;"><strong>The onset of the pandemic in 2020 impacted many businesses across multiple sectors, and the travel industry was no exception.</strong> As a loyalty solutions provider to some of the world’s biggest airline and hospitality loyalty programs, we had to pivot quickly and provide our partners with different ways to engage their members while opportunities to travel were reduced.</p>
<p style="text-align: justify;">In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.&nbsp;</p>
<p style="text-align: justify;">“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”</p>
<p style="text-align: justify; padding-left: 320px;">— Danielle Brown, CMO, Points</p>
<p style="text-align: justify;">For more on marketing management strategies and how Points weathered last year’s industry challenges, <a href="https://link.chtbl.com/E3_LI" rel="noopener" target="_blank">listen to Danielle on the Transform it Forward podcast</a>.</p>
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