The onset of the pandemic in 2020 impacted many businesses across multiple sectors, and the travel industry was no exception. As a loyalty solutions provider to some of the world’s biggest airline and hospitality loyalty programs, we had to pivot quickly and provide our partners with different ways to engage their members while opportunities to travel were reduced.
In this podcast, Our CMO, Danielle Brown, speaks with Paul French of the Transform it Forward podcast about the different techniques we implemented to communicate with loyalty program members, and our organizational model for happiness at work.
“If we could do these four things: create transparency, practice accountability, deliver results, and practice straight talk … if we could build a model where in every interaction we made sure we trusted each other, then we would be able to take more risks and feel supported.”
— Danielle Brown, CMO, Points
For more on marketing management strategies and how Points weathered last year’s industry challenges, listen to Danielle on the Transform it Forward podcast.