Points’ Top-Up solution enables members who come up short on the points/miles they need for a reward to buy them within the reward-booking flow, and complete their redemption right away. A North American airline, who was already offering our Top-Up solution to their members, felt that the experience could be more engaging and rewarding for their members.
The airline and Points collaborated on a product upgrade designed to increase conversions and revenue with a simplified, personalized member experience, sophisticated promotional targeting, and an interactive design that seamlessly integrated into our partner’s branding.
By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:
Download the case study to see how we made it happen.