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How Top-Up 2.0 Drove Substantial Growth for a North American Airline

Points’ Top-Up solution enables members who come up short on the points/miles they need for a reward to buy them within the reward-booking flow, and complete their redemption right away. A North American airline, who was already offering our Top-Up solution to their members, felt that the experience could be more engaging and rewarding for their members.

The airline and Points collaborated on a product upgrade designed to increase conversions and revenue with a simplified, personalized member experience, sophisticated promotional targeting, and an interactive design that seamlessly integrated into our partner’s branding.

By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:

  • 20% increase in conversion
  • 13% increase in revenue per visitor 
  • 15% more transactions in the channel

Download the case study to see how we made it happen.


Download

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<p>By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:</p>
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<li aria-level="1">20% increase in conversion</li>
<li aria-level="1">13% increase in revenue per visitor&nbsp;</li>
<li aria-level="1">15% more transactions in the channel</li>
</ul>
<p>Download the case study to see how we made it happen.</p>
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<!--more--><p>The airline and Points collaborated on a product upgrade designed to increase conversions and revenue with a simplified, personalized member experience, sophisticated promotional&nbsp;targeting, and an interactive design that seamlessly integrated into our partner’s&nbsp;branding.</p>
<p>By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:</p>
<ul>
<li aria-level="1">20% increase in conversion</li>
<li aria-level="1">13% increase in revenue per visitor&nbsp;</li>
<li aria-level="1">15% more transactions in the channel</li>
</ul>
<p>Download the case study to see how we made it happen.</p>
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<!--more--><p>The airline and Points collaborated on a product upgrade designed to increase conversions and revenue with a simplified, personalized member experience, sophisticated promotional&nbsp;targeting, and an interactive design that seamlessly integrated into our partner’s&nbsp;branding.</p>
<p>By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:</p>
<ul>
<li aria-level="1">20% increase in conversion</li>
<li aria-level="1">13% increase in revenue per visitor&nbsp;</li>
<li aria-level="1">15% more transactions in the channel</li>
</ul>
<p>Download the case study to see how we made it happen.</p>
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<!--more--><p>The airline and Points collaborated on a product upgrade designed to increase conversions and revenue with a simplified, personalized member experience, sophisticated promotional&nbsp;targeting, and an interactive design that seamlessly integrated into our partner’s&nbsp;branding.</p>
<p>By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:</p>
<ul>
<li aria-level="1">20% increase in conversion</li>
<li aria-level="1">13% increase in revenue per visitor&nbsp;</li>
<li aria-level="1">15% more transactions in the channel</li>
</ul>
<p>Download the case study to see how we made it happen.</p>
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  <p><strong>Points’ Top-Up solution</strong> enables members who come up short on the points/miles they need for a reward to buy them within the reward-booking flow, and complete their redemption right away. A North American airline, who was already offering our Top-Up solution to their members, felt that the experience could be more engaging and rewarding for their members.</p> 
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<!--more--><p>The airline and Points collaborated on a product upgrade designed to increase conversions and revenue with a simplified, personalized member experience, sophisticated promotional&nbsp;targeting, and an interactive design that seamlessly integrated into our partner’s&nbsp;branding.</p>
<p>By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:</p>
<ul>
<li aria-level="1">20% increase in conversion</li>
<li aria-level="1">13% increase in revenue per visitor&nbsp;</li>
<li aria-level="1">15% more transactions in the channel</li>
</ul>
<p>Download the case study to see how we made it happen.</p>
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