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How Top-Up 2.0 Drove Substantial Growth for a North American Airline

Points’ Top-Up solution enables members who come up short on the points/miles they need for a reward to buy them within the reward-booking flow, and complete their redemption right away. A North American airline, who was already offering our Top-Up solution to their members, felt that the experience could be more engaging and rewarding for their members.

The airline and Points collaborated on a product upgrade designed to increase conversions and revenue with a simplified, personalized member experience, sophisticated promotional targeting, and an interactive design that seamlessly integrated into our partner’s branding.

By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:

  • 20% increase in conversion
  • 13% increase in revenue per visitor 
  • 15% more transactions in the channel

Download the case study to see how we made it happen.


Download

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<!--more--><p>The airline and Points collaborated on a product upgrade designed to increase conversions and revenue with a simplified, personalized member experience, sophisticated promotional&nbsp;targeting, and an interactive design that seamlessly integrated into our partner’s&nbsp;branding.</p>
<p>By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:</p>
<ul>
<li aria-level="1">20% increase in conversion</li>
<li aria-level="1">13% increase in revenue per visitor&nbsp;</li>
<li aria-level="1">15% more transactions in the channel</li>
</ul>
<p>Download the case study to see how we made it happen.</p>
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<!--more--><p>The airline and Points collaborated on a product upgrade designed to increase conversions and revenue with a simplified, personalized member experience, sophisticated promotional&nbsp;targeting, and an interactive design that seamlessly integrated into our partner’s&nbsp;branding.</p>
<p>By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:</p>
<ul>
<li aria-level="1">20% increase in conversion</li>
<li aria-level="1">13% increase in revenue per visitor&nbsp;</li>
<li aria-level="1">15% more transactions in the channel</li>
</ul>
<p>Download the case study to see how we made it happen.</p>
<p><br>{{cta('e5a94ff5-57f5-4cce-a622-0afc17906918')}}<br><br></p></span>, postBodyRss=<p><strong>Points’ Top-Up solution</strong> enables members who come up short on the points/miles they need for a reward to buy them within the reward-booking flow, and complete their redemption right away. A North American airline, who was already offering our Top-Up solution to their members, felt that the experience could be more engaging and rewarding for their members.</p>
<!--more--><p>The airline and Points collaborated on a product upgrade designed to increase conversions and revenue with a simplified, personalized member experience, sophisticated promotional&nbsp;targeting, and an interactive design that seamlessly integrated into our partner’s&nbsp;branding.</p>
<p>By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:</p>
<ul>
<li aria-level="1">20% increase in conversion</li>
<li aria-level="1">13% increase in revenue per visitor&nbsp;</li>
<li aria-level="1">15% more transactions in the channel</li>
</ul>
<p>Download the case study to see how we made it happen.</p>
<p><br>{{cta('e5a94ff5-57f5-4cce-a622-0afc17906918')}}<br><br></p>, postEmailContent=<p><strong>Points’ Top-Up solution</strong> enables members who come up short on the points/miles they need for a reward to buy them within the reward-booking flow, and complete their redemption right away. A North American airline, who was already offering our Top-Up solution to their members, felt that the experience could be more engaging and rewarding for their members.</p>, postFeaturedImageIfEnabled=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-18-1.png, postListContent=<p><strong>Points’ Top-Up solution</strong> enables members who come up short on the points/miles they need for a reward to buy them within the reward-booking flow, and complete their redemption right away. A North American airline, who was already offering our Top-Up solution to their members, felt that the experience could be more engaging and rewarding for their members.</p>, postListSummaryFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-18-1.png, postRssContent=<p><strong>Points’ Top-Up solution</strong> enables members who come up short on the points/miles they need for a reward to buy them within the reward-booking flow, and complete their redemption right away. A North American airline, who was already offering our Top-Up solution to their members, felt that the experience could be more engaging and rewarding for their members.</p>, postRssSummaryFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-18-1.png, postSummary=<p><strong>Points’ Top-Up solution</strong> enables members who come up short on the points/miles they need for a reward to buy them within the reward-booking flow, and complete their redemption right away. A North American airline, who was already offering our Top-Up solution to their members, felt that the experience could be more engaging and rewarding for their members.</p>
, postSummaryRss=<p><strong>Points’ Top-Up solution</strong> enables members who come up short on the points/miles they need for a reward to buy them within the reward-booking flow, and complete their redemption right away. A North American airline, who was already offering our Top-Up solution to their members, felt that the experience could be more engaging and rewarding for their members.</p>, postTemplate=points/cobalt/templates/blog-post.html, potentiallyStale=false, previewImageSrc=null, previewKey=NzLCMRAo, previousPostFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-20-2.png, previousPostFeaturedImageAltText=, previousPostName=Introducing Hotel & Car Rewards for Qatar Airways Privilege Club, previousPostSlug=introducing-hotel-car-rewards-for-qatar-airways-privilege-club-1, processingStatus=PUBLISHED, propertyForDynamicPageCanonicalUrl=null, propertyForDynamicPageFeaturedImage=null, propertyForDynamicPageMetaDescription=null, propertyForDynamicPageSlug=null, propertyForDynamicPageTitle=null, publicAccessRules=[], publicAccessRulesEnabled=false, publicAccessRulesEnabledColumn=false, publishDate=2021-05-17 18:40:33, publishDateLocalTime=2021-05-17T18:40:33Z, publishDateLocalized=com.hubspot.jinjava.objects.date.FormattedDate@f969be9, publishDateLong=1621276833000, publishDateSnakeCaseLong=1621276833000, publishImmediately=true, publishImmediatelyColumn=null, publishTimezoneOffset=null, publishedAt=1622658964337, publishedByEmail=null, publishedById=23891892, publishedByName=null, publishedUrl=https://news.points.com/how-top-up-2.0-drove-substantial-growth-for-a-north-american-airline-1, requiresDeletion=false, resolvedDomain=news.points.com, resolvedLanguage=null, rssBody=<p><strong>Points’ Top-Up solution</strong> enables members who come up short on the points/miles they need for a reward to buy them within the reward-booking flow, and complete their redemption right away. A North American airline, who was already offering our Top-Up solution to their members, felt that the experience could be more engaging and rewarding for their members.</p>
<!--more--><p>The airline and Points collaborated on a product upgrade designed to increase conversions and revenue with a simplified, personalized member experience, sophisticated promotional&nbsp;targeting, and an interactive design that seamlessly integrated into our partner’s&nbsp;branding.</p>
<p>By partnering with Points to upgrade their Top-up solution, the frequent flyer program was able to achieve:</p>
<ul>
<li aria-level="1">20% increase in conversion</li>
<li aria-level="1">13% increase in revenue per visitor&nbsp;</li>
<li aria-level="1">15% more transactions in the channel</li>
</ul>
<p>Download the case study to see how we made it happen.</p>
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