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"post_summary" : "<p style=\"text-align: justify;\">While the pandemic may have had an adverse impact on a number of industries, the subscription sector is not one of them. Consumer demand for subscription-based products and services is one of the few business areas that has experienced growth. </p>\n",
"post_body" : "{%- set hs_blog_post_body -%}\n {%- set in_blog_post_body = true -%}\n <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p style=\"text-align: justify;\">While the pandemic may have had an adverse impact on a number of industries, the subscription sector is not one of them. Consumer demand for subscription-based products and services is one of the few business areas that has experienced growth. </p>\n<!--more--><p style=\"text-align: justify;\">One of our latest product innovations, Subscription, capitalizes on this emerging consumer trend. We recently implemented this with our longstanding partner, Southwest Airlines. The introduction of this new option, which enables Members to easily build towards their reward goals, is a first for Southwest’s Rapid Rewards program. Members can choose between three different <a href=\"https://www.globenewswire.com/Tracker?data=afvnNTWZ-DdJfZRjc46nlQyisA1c16GRGULWR9U8Ssgh3aqTPFuUEj7A4nd_8OJl0Zo60OXph5yfi-ZfLBxo7G7k3JEen7-8wgp7k39W7mOHzDp1IbvC9iFEo9B9UcAGz8YeLIU0_0Ys4eEYJYaXZzBZ9BsPwk1ou_hkcu51CQE=\"><span>subscription plans</span></a> enabling them to build a balance of either 30, 40 or, 80k points over 12 months. Once Members choose a plan, their Rapid Rewards points will then automatically be deposited into their account monthly, with quarterly bonus points awarded along the way.</p>\n<p style=\"text-align: justify;\"><a href=\"https://www.globenewswire.com/Tracker?data=ZZcnVgoON9Bo4W9vDI4UTJLCXogLLSyKbrgRCiCoFjqmTVpDhR5dkgdIyCgfxi4I_CH3-NtCuObPa8IVa_f9dBrpsLkECGK3nliPKotgk5f8j7AH6B5B6mj9KYgeYZMVxGeik3z_T7TLaNLdNXOLdkAH2Si6GMhVHcaUQ0xGGxR9P4fB_HMY4hKqtfEG8LBU\" rel=\"noopener\" target=\"_blank\"><span>Recent research</span></a> we have conducted revealed that loyalty program members continued to forward buy points/miles since the outset of the pandemic; with over three quarters of those surveyed stating that their purchase was motivated by the desire to stock up on points/miles to meet a medium or long term travel goal. </p>\n<p style=\"text-align: justify;\">The introduction of a new service that lets them do this with ease is sure to be of interest to loyalty members. We have been working with Southwest for nine years and are pleased to be strengthening our collaboration once more with the introduction of this new option for their members.</p>\n<p>You can read more about the news announcement <a href=\"https://investor.points.com/news-releases/news-release-details/points-expands-partnership-southwest-airlinesr-carrier-launches\"><span>here</span></a>.</p></span>\n{%- endset -%}\n{%- set hs_blog_post_summary -%}\n <p style=\"text-align: justify;\">While the pandemic may have had an adverse impact on a number of industries, the subscription sector is not one of them. Consumer demand for subscription-based products and services is one of the few business areas that has experienced growth. </p>\n\n{%- endset -%}\n{%- blog_post_data_wall_wrapper body={{hs_blog_post_body}}, summary={{hs_blog_post_summary}} %}",
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