Aeroplan Booster is the latest in a series of product integrations we’ve delivered for Aeroplan since the beginning of our partnership in 2016. It leverages Accelerate Anything, one of our most in-demand products since launching in August 2020.
Accelerate Anything has proven to be a fast and convenient way to help members reach and redeem their travel rewards; while also targeting new customer segments.
One airline partner who recently introduced an Accelerate Anything loyalty solution discovered that those members who used this benefit became more engaged with their program in general. Customer behaviour was tracked over a three-month period post-purchase.
Those who had used the feature earned on average double the number of additional miles in the three months following their activation of this benefit; when compared to members who had not taken advantage of the service. It has also been an effective tool in targeting new customer segments: 61% of members that have taken advantage of the service had never transacted before to purchase points/miles with their program.
Consumers’ positive reception to points/miles multipliers can also be connected to a larger shift in loyalty program members' attitudes. Members want more flexibility from their programs—a trend was accelerated during the pandemic when too few earning and redemption opportunities threatened to make loyalty programs feel too rigid. Updating program features through products like Aeroplan Booster and unique earn/redemption partnerships are just a few of the ways we’re assisting our partners and members get the most out of the ever-evolving travel industry.