The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.
We surveyed over 14,000 consumers who had recently purchased points or miles between May 2020 and January 2021. Over three quarters of respondents indicated that they were buying points or miles to put towards a future travel redemption even if they had no fixed departure date in mind. In addition, over half cited getting a good deal on loyalty currency as being a more important factor to them over having the ability to travel right now when it came to deciding upon a future purchase.
The recent post-purchase survey we commissioned to better understand consumers' attitudes towards the value of travel points and miles was covered in the Wise Marketer.