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Points’ Survey Data is Featured in the Wise Marketer

| By Points

The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.

We surveyed over 14,000 consumers who had recently purchased points or miles between May 2020 and January 2021. Over three quarters of respondents indicated that they were buying points or miles to put towards a future travel redemption even if they had no fixed departure date in mind. In addition, over half cited  getting a good deal on loyalty currency as being a more important factor to them over having the ability to travel right now when it came to deciding upon a future purchase.

The recent post-purchase survey we commissioned to better understand consumers' attitudes towards the value of travel points and miles was covered in the Wise Marketer.

Read the full article to learn more.

Read On

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In addition, over half cited&nbsp; getting a good deal on loyalty currency as being a more important factor to them over having the ability to travel right now when it came to deciding upon a future purchase.</span></p>\n<p style=\"text-align: justify; padding-left: 40px;\"><span style=\"color: #000000;\">The recent post-purchase survey we commissioned to better understand consumers' attitudes towards the value of travel points and miles was covered in the Wise Marketer</span><span style=\"color: #222222;\">.</span></p>\n<p style=\"text-align: justify; padding-left: 40px;\"><a href=\"https://thewisemarketer.com/customer-engagement/could-loyalty-program-members-drive-post-pandemic-recovery-within-the-travel-industry/\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #222222;\">Read the full article to learn more.</span></a></p>","head_html":null,"post_body":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p style=\"text-align: justify; padding-left: 40px;\"><strong><span style=\"color: #000000;\">The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.</span></strong></p>\n<!--more--><p style=\"text-align: justify; padding-left: 40px;\"><span style=\"color: #000000;\">We surveyed over 14,000 consumers who had recently purchased points or miles between May 2020 and January 2021. </span><span style=\"color: #222222;\">Over three quarters of respondents indicated that they were buying points or miles to put towards a future travel redemption even if they had no fixed departure date in mind. 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<p style="text-align: justify; padding-left: 40px;"><span style="color: #000000;">The recent post-purchase survey we commissioned to better understand consumers' attitudes towards the value of travel points and miles was covered in the Wise Marketer</span><span style="color: #222222;">.</span></p>
<p style="text-align: justify; padding-left: 40px;"><a href="https://thewisemarketer.com/customer-engagement/could-loyalty-program-members-drive-post-pandemic-recovery-within-the-travel-industry/" rel="noopener" target="_blank"><span style="color: #222222;">Read the full article to learn more.</span></a></p></span>, blog_publish_to_social_media_task=DONE_NOT_SENT}, keywords=[], label=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Points’ Survey Data is Featured in the Wise Marketer</span>, language=en-ca, languageVariant=false, layoutSections={}, legacyBlogTabid=null, legacyId=null, legacyPostGuid=null, linkRelCanonicalUrl=null, linkRelCanonicalUrlColumn=null, listTemplate=points/cobalt/templates/blog-index.html, liveDomain=news.points.com, mab=false, mabExperimentId=null, mabMaster=false, mabVariant=false, majorVersion=0, metaDescription=Points research was featured in a Wise Marketer article., metaKeywords=null, migratedLegacyPost=false, name=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Points’ Survey Data is Featured in the Wise Marketer</span>, nextPostFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, nextPostFeaturedImageAltText=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, nextPostName=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, nextPostSlug=how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points, onlyIdSlug=false, pageExpiryDate=null, pageExpiryDateColumn=null, pageExpiryRedirectId=null, pageExpiryRedirectIdColumn=null, pageExpiryRedirectUrl=null, pageExpiryRedirectUrlColumn=null, pageRedirectedColumn=false, pageTitle=Points’ Survey Data is Featured in the Wise Marketer, parentBlog='News & Insights' blog (42029737059) of hub id 9407148, password=null, passwordColumn=null, pastMabExperimentIds=[], performableGuid=null, performableVariationLetter=null, permissionedObjectType=Optional[BLOG_POST], personas=[], placementGuids=[], portableKey=null, portalId=9407148, position=null, postBody=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p style="text-align: justify; padding-left: 40px;"><strong><span style="color: #000000;">The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.</span></strong></p>
<!--more--><p style="text-align: justify; padding-left: 40px;"><span style="color: #000000;">We surveyed over 14,000 consumers who had recently purchased points or miles between May 2020 and January 2021. </span><span style="color: #222222;">Over three quarters of respondents indicated that they were buying points or miles to put towards a future travel redemption even if they had no fixed departure date in mind. In addition, over half cited&nbsp; getting a good deal on loyalty currency as being a more important factor to them over having the ability to travel right now when it came to deciding upon a future purchase.</span></p>
<p style="text-align: justify; padding-left: 40px;"><span style="color: #000000;">The recent post-purchase survey we commissioned to better understand consumers' attitudes towards the value of travel points and miles was covered in the Wise Marketer</span><span style="color: #222222;">.</span></p>
<p style="text-align: justify; padding-left: 40px;"><a href="https://thewisemarketer.com/customer-engagement/could-loyalty-program-members-drive-post-pandemic-recovery-within-the-travel-industry/" rel="noopener" target="_blank"><span style="color: #222222;">Read the full article to learn more.</span></a></p></span>, postBodyRss=<p style="text-align: justify; padding-left: 40px;"><strong><span style="color: #000000;">The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.</span></strong></p>
<!--more--><p style="text-align: justify; padding-left: 40px;"><span style="color: #000000;">We surveyed over 14,000 consumers who had recently purchased points or miles between May 2020 and January 2021. </span><span style="color: #222222;">Over three quarters of respondents indicated that they were buying points or miles to put towards a future travel redemption even if they had no fixed departure date in mind. In addition, over half cited&nbsp; getting a good deal on loyalty currency as being a more important factor to them over having the ability to travel right now when it came to deciding upon a future purchase.</span></p>
<p style="text-align: justify; padding-left: 40px;"><span style="color: #000000;">The recent post-purchase survey we commissioned to better understand consumers' attitudes towards the value of travel points and miles was covered in the Wise Marketer</span><span style="color: #222222;">.</span></p>
<p style="text-align: justify; padding-left: 40px;"><a href="https://thewisemarketer.com/customer-engagement/could-loyalty-program-members-drive-post-pandemic-recovery-within-the-travel-industry/" rel="noopener" target="_blank"><span style="color: #222222;">Read the full article to learn more.</span></a></p>, postEmailContent=<p style="text-align: justify; padding-left: 40px;"><strong><span style="color: #000000;">The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.</span></strong></p>, postFeaturedImageIfEnabled=https://f.hubspotusercontent40.net/hubfs/9407148/Points-Survey-Data.png, postListContent=<p style="text-align: justify; padding-left: 40px;"><strong><span style="color: #000000;">The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.</span></strong></p>, postListSummaryFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/Points-Survey-Data.png, postRssContent=<p style="text-align: justify; padding-left: 40px;"><strong><span style="color: #000000;">The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.</span></strong></p>, postRssSummaryFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/Points-Survey-Data.png, postSummary=<p style="text-align: justify; padding-left: 40px;"><strong><span style="color: #000000;">The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.</span></strong></p>
, postSummaryRss=<p style="text-align: justify; padding-left: 40px;"><strong><span style="color: #000000;">The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.</span></strong></p>, postTemplate=points/cobalt/templates/blog-post.html, potentiallyStale=false, previewImageSrc=null, previewKey=QmyaFEwL, previousPostFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-29.png, previousPostFeaturedImageAltText=How Stimulating Currency Demand Will Aid  Post-Pandemic Recovery, previousPostName=How Stimulating Currency Demand Will Aid Post-Pandemic Recovery, previousPostSlug=stimulating-currency-demand, processingStatus=PUBLISHED, propertyForDynamicPageCanonicalUrl=null, propertyForDynamicPageFeaturedImage=null, propertyForDynamicPageMetaDescription=null, propertyForDynamicPageSlug=null, propertyForDynamicPageTitle=null, publicAccessRules=[], publicAccessRulesEnabled=false, publicAccessRulesEnabledColumn=false, publishDate=2021-02-22 19:54:00, publishDateLocalTime=2021-02-22T19:54Z, publishDateLocalized=com.hubspot.jinjava.objects.date.FormattedDate@1ddd3de, publishDateLong=1614023640000, publishDateSnakeCaseLong=1614023640000, publishImmediately=false, publishImmediatelyColumn=null, publishTimezoneOffset=null, publishedAt=1622660197919, publishedByEmail=null, publishedById=23891892, publishedByName=null, publishedUrl=https://news.points.com/points-survey-data-is-featured-in-the-wise-marketer, requiresDeletion=false, resolvedDomain=news.points.com, resolvedLanguage=null, rssBody=<p style="text-align: justify; padding-left: 40px;"><strong><span style="color: #000000;">The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.</span></strong></p>
<!--more--><p style="text-align: justify; padding-left: 40px;"><span style="color: #000000;">We surveyed over 14,000 consumers who had recently purchased points or miles between May 2020 and January 2021. </span><span style="color: #222222;">Over three quarters of respondents indicated that they were buying points or miles to put towards a future travel redemption even if they had no fixed departure date in mind. In addition, over half cited&nbsp; getting a good deal on loyalty currency as being a more important factor to them over having the ability to travel right now when it came to deciding upon a future purchase.</span></p>
<p style="text-align: justify; padding-left: 40px;"><span style="color: #000000;">The recent post-purchase survey we commissioned to better understand consumers' attitudes towards the value of travel points and miles was covered in the Wise Marketer</span><span style="color: #222222;">.</span></p>
<p style="text-align: justify; padding-left: 40px;"><a href="https://thewisemarketer.com/customer-engagement/could-loyalty-program-members-drive-post-pandemic-recovery-within-the-travel-industry/" rel="noopener" target="_blank"><span style="color: #222222;">Read the full article to learn more.</span></a></p>, rssSummary=<p style="text-align: justify; padding-left: 40px;"><strong><span style="color: #000000;">The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.</span></strong></p>
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