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"rssBody" : "<p style=\"text-align: justify; padding-left: 40px;\"><strong><span style=\"color: #000000;\">The pandemic may have impacted consumers’ travel plans, but in many instances it did not curb loyalty program members' enthusiasm for stocking up on points/miles.</span></strong></p>\n<!--more--><p style=\"text-align: justify; padding-left: 40px;\"><span style=\"color: #000000;\">We surveyed over 14,000 consumers who had recently purchased points or miles between May 2020 and January 2021. </span><span style=\"color: #222222;\">Over three quarters of respondents indicated that they were buying points or miles to put towards a future travel redemption even if they had no fixed departure date in mind. In addition, over half cited getting a good deal on loyalty currency as being a more important factor to them over having the ability to travel right now when it came to deciding upon a future purchase.</span></p>\n<p style=\"text-align: justify; padding-left: 40px;\"><span style=\"color: #000000;\">The recent post-purchase survey we commissioned to better understand consumers' attitudes towards the value of travel points and miles was covered in the Wise Marketer</span><span style=\"color: #222222;\">.</span></p>\n<p style=\"text-align: justify; padding-left: 40px;\"><a href=\"https://thewisemarketer.com/customer-engagement/could-loyalty-program-members-drive-post-pandemic-recovery-within-the-travel-industry/\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #222222;\">Read the full article to learn more.</span></a></p>",
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