JSON
(BlogPost: {
"ab" : false,
"abStatus" : null,
"abTestId" : null,
"abVariation" : false,
"abVariationAutomated" : false,
"absoluteUrl" : "https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points",
"afterPostBody" : null,
"aifeatures" : null,
"allowedSlugConflict" : false,
"analytics" : null,
"analyticsPageId" : "47094406024",
"analyticsPageType" : "blog-post",
"approvalStatus" : null,
"archived" : false,
"archivedAt" : 0,
"archivedInDashboard" : false,
"areCommentsAllowed" : false,
"attachedStylesheets" : [ ],
"audienceAccess" : "PUBLIC",
"author" : null,
"authorName" : null,
"authorUsername" : null,
"blogAuthor" : {
"avatar" : "",
"bio" : "",
"cdnPurgeEmbargoTime" : null,
"cosObjectType" : "BLOG_AUTHOR",
"created" : 1614354401483,
"deletedAt" : 0,
"displayName" : "Points",
"email" : "",
"facebook" : "",
"fullName" : "Points",
"gravatarUrl" : null,
"hasSocialProfiles" : false,
"id" : 42030793539,
"label" : "Points",
"language" : "en-ca",
"linkedin" : "",
"name" : "Points",
"portalId" : 9407148,
"slug" : "points",
"translatedFromId" : null,
"translations" : { },
"twitter" : "",
"twitterUsername" : "",
"updated" : 1614354401483,
"userId" : null,
"username" : null,
"website" : ""
},
"blogAuthorId" : 42030793539,
"blogPostAuthor" : {
"avatar" : "",
"bio" : "",
"cdnPurgeEmbargoTime" : null,
"cosObjectType" : "BLOG_AUTHOR",
"created" : 1614354401483,
"deletedAt" : 0,
"displayName" : "Points",
"email" : "",
"facebook" : "",
"fullName" : "Points",
"gravatarUrl" : null,
"hasSocialProfiles" : false,
"id" : 42030793539,
"label" : "Points",
"language" : "en-ca",
"linkedin" : "",
"name" : "Points",
"portalId" : 9407148,
"slug" : "points",
"translatedFromId" : null,
"translations" : { },
"twitter" : "",
"twitterUsername" : "",
"updated" : 1614354401483,
"userId" : null,
"username" : null,
"website" : ""
},
"blogPostScheduleTaskUid" : null,
"blogPublishInstantEmailCampaignId" : null,
"blogPublishInstantEmailRetryCount" : null,
"blogPublishInstantEmailTaskUid" : null,
"blogPublishToSocialMediaTask" : "DONE_NOT_SENT",
"blueprintTypeId" : 0,
"businessUnitId" : null,
"campaign" : "2a74ca00-70e8-4adc-9b93-e6a5be322898",
"campaignName" : "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points",
"campaignUtm" : "How%20a%20Frequent%20Flyer%20Program%20Nearly%20Tripled%20its%20Loyalty%20Currency%20Retailing%20Business%20with%20Points",
"category" : 3,
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"checkPostLevelAudienceAccessFirst" : true,
"clonedFrom" : null,
"composeBody" : null,
"compositionId" : 0,
"contentAccessRuleIds" : [ ],
"contentAccessRuleTypes" : [ ],
"contentGroup" : 42029737059,
"contentGroupId" : 42029737059,
"contentTypeCategory" : 3,
"contentTypeCategoryId" : 3,
"contentTypeId" : null,
"created" : 1620923460688,
"createdByAgent" : null,
"createdById" : 13487477,
"createdTime" : 1620923460688,
"crmObjectId" : null,
"css" : { },
"cssText" : "",
"ctaClicks" : null,
"ctaViews" : null,
"currentState" : "PUBLISHED",
"currentlyPublished" : true,
"deletedAt" : 0,
"deletedBy" : null,
"deletedByEmail" : null,
"deletedById" : null,
"domain" : "",
"dynamicPageDataSourceId" : null,
"dynamicPageDataSourceType" : null,
"dynamicPageHubDbTableId" : null,
"enableDomainStylesheets" : null,
"enableGoogleAmpOutputOverride" : false,
"enableLayoutStylesheets" : null,
"errors" : [ ],
"featuredImage" : "https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png",
"featuredImageAltText" : "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points",
"featuredImageHeight" : 300,
"featuredImageLength" : 0,
"featuredImageWidth" : 600,
"flexAreas" : { },
"folderId" : null,
"footerHtml" : null,
"freezeDate" : 1614626820000,
"generateJsonLdEnabledOverride" : true,
"hasContentAccessRules" : false,
"hasUserChanges" : true,
"headHtml" : null,
"header" : null,
"htmlTitle" : "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points",
"id" : 47094406024,
"includeDefaultCustomCss" : null,
"isCaptchaRequired" : true,
"isCrawlableByBots" : false,
"isDraft" : false,
"isInstanceLayoutPage" : false,
"isInstantEmailEnabled" : false,
"isPublished" : true,
"isSocialPublishingEnabled" : false,
"keywords" : [ ],
"label" : "<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\" >How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points</span>",
"language" : "en-ca",
"lastEditSessionId" : null,
"lastEditUpdateId" : null,
"layoutSections" : { },
"legacyBlogTabid" : null,
"legacyId" : null,
"legacyPostGuid" : null,
"linkRelCanonicalUrl" : null,
"listTemplate" : "points/cobalt/templates/blog-index.html",
"liveDomain" : "news.points.com",
"mab" : false,
"mabExperimentId" : null,
"mabMaster" : false,
"mabVariant" : false,
"meta" : {
"public_access_rules" : [ ],
"public_access_rules_enabled" : false,
"html_title" : "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points",
"use_featured_image" : true,
"is_crawlable_by_bots" : false,
"tag_ids" : [ 47088495462, 48278571108 ],
"topic_ids" : [ 47088495462, 48278571108 ],
"enable_google_amp_output_override" : false,
"generate_json_ld_enabled" : true,
"post_body" : "{%- set hs_blog_post_body -%}\n {%- set in_blog_post_body = true -%}\n <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p></span>\n{%- endset -%}\n{%- set hs_blog_post_summary -%}\n <p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n\n{%- endset -%}\n{%- blog_post_data_wall_wrapper body={{hs_blog_post_body}}, summary={{hs_blog_post_summary}} %}",
"post_summary" : "<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n",
"blog_post_schedule_task_uid" : null,
"blog_publish_to_social_media_task" : "DONE_NOT_SENT",
"blog_publish_instant_email_task_uid" : null,
"blog_publish_instant_email_campaign_id" : null,
"blog_publish_instant_email_retry_count" : null,
"rss_body" : "<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p>",
"rss_summary" : "<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n",
"keywords" : [ ],
"composition_id" : 0,
"published_at" : 1622659211033,
"layout_sections" : { },
"past_mab_experiment_ids" : [ ],
"meta_description" : "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points",
"meta_keywords" : null,
"head_html" : null,
"footer_html" : null,
"attached_stylesheets" : [ ],
"enable_domain_stylesheets" : null,
"include_default_custom_css" : null,
"header" : null,
"password" : null,
"deleted_by" : null,
"featured_image_alt_text" : "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points",
"enable_layout_stylesheets" : null,
"tweet" : null,
"tweet_at" : null,
"campaign_name" : "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points",
"campaign_utm" : "How%20a%20Frequent%20Flyer%20Program%20Nearly%20Tripled%20its%20Loyalty%20Currency%20Retailing%20Business%20with%20Points",
"tweet_immediately" : false,
"publish_immediately" : false,
"security_state" : "NONE",
"placement_guids" : [ ],
"property_for_dynamic_page_title" : null,
"property_for_dynamic_page_slug" : null,
"property_for_dynamic_page_meta_description" : null,
"property_for_dynamic_page_featured_image" : null,
"property_for_dynamic_page_canonical_url" : null,
"preview_image_src" : null,
"legacy_blog_tabid" : null,
"legacy_post_guid" : null,
"performable_variation_letter" : null,
"style_override_id" : null,
"has_user_changes" : true,
"css" : { },
"css_text" : "",
"unpublished_at" : 0,
"published_by_id" : 23891892,
"allowed_slug_conflict" : false,
"ai_features" : null,
"link_rel_canonical_url" : null,
"page_redirected" : false,
"page_expiry_enabled" : null,
"page_expiry_date" : null,
"page_expiry_redirect_id" : null,
"page_expiry_redirect_url" : null,
"deleted_by_id" : null,
"state_when_deleted" : null,
"cloned_from" : null,
"staged_from" : null,
"personas" : [ ],
"compose_body" : null,
"featured_image" : "https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png",
"featured_image_width" : 600,
"featured_image_height" : 300,
"publish_timezone_offset" : null,
"theme_settings_values" : null,
"last_edit_session_id" : null,
"last_edit_update_id" : null,
"created_by_agent" : null
},
"metaDescription" : "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points",
"metaKeywords" : null,
"name" : "<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\" >How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points</span>",
"nextPostFeaturedImage" : "https://f.hubspotusercontent40.net/hubfs/9407148/Points_News-Insights_Thumbnail_R1.jpg",
"nextPostFeaturedImageAltText" : "Woman on laptop online shopping at home",
"nextPostName" : "New partnership with Virgin Red and Collinson Valuedynamx",
"nextPostSlug" : "new-partnership-virgin-red-and-collinson-valuedynamx",
"pageExpiryDate" : null,
"pageExpiryEnabled" : null,
"pageExpiryRedirectId" : null,
"pageExpiryRedirectUrl" : null,
"pageRedirected" : false,
"pageTitle" : "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points",
"parentBlog" : {
"absoluteUrl" : "https://news.points.com",
"allowComments" : false,
"ampBodyColor" : "#404040",
"ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif",
"ampBodyFontSize" : "18",
"ampCustomCss" : "",
"ampHeaderBackgroundColor" : "#ffffff",
"ampHeaderColor" : "#1e1e1e",
"ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif",
"ampHeaderFontSize" : "36",
"ampLinkColor" : "#416bb3",
"ampLogoAlt" : "",
"ampLogoHeight" : 0,
"ampLogoSrc" : "",
"ampLogoWidth" : 0,
"analyticsPageId" : 42029737059,
"attachedStylesheets" : [ ],
"audienceAccess" : "PUBLIC",
"businessUnitId" : null,
"captchaAfterDays" : 7,
"captchaAlways" : false,
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"closeCommentsOlder" : 90,
"commentDateFormat" : "medium",
"commentFormGuid" : "99e7325f-dcd6-449a-a278-6c7ee81a63cd",
"commentMaxThreadDepth" : 3,
"commentModeration" : true,
"commentNotificationEmails" : [ ],
"commentShouldCreateContact" : true,
"commentVerificationText" : "",
"cosObjectType" : "BLOG",
"created" : 1614354232263,
"createdDateTime" : 1614354232263,
"dailyNotificationEmailId" : null,
"dateFormattingLanguage" : null,
"defaultGroupStyleId" : "",
"defaultNotificationFromName" : "",
"defaultNotificationReplyTo" : "",
"deletedAt" : 0,
"description" : "Stay up-to-date with Points' loyalty news and insights.",
"domain" : "",
"domainWhenPublished" : "news.points.com",
"emailApiSubscriptionId" : 12839346,
"enableGoogleAmpOutput" : true,
"enableSocialAutoPublishing" : false,
"generateJsonLdEnabled" : false,
"header" : null,
"htmlFooter" : "",
"htmlFooterIsShared" : true,
"htmlHead" : "",
"htmlHeadIsShared" : true,
"htmlKeywords" : [ ],
"htmlTitle" : "News & Insights | Points.com",
"id" : 42029737059,
"ilsSubscriptionListsByType" : { },
"instantNotificationEmailId" : null,
"itemLayoutId" : null,
"itemTemplateIsShared" : false,
"itemTemplatePath" : "points/cobalt/templates/blog-post.html",
"label" : "News & Insights",
"language" : "en-ca",
"legacyGuid" : null,
"legacyModuleId" : null,
"legacyTabId" : null,
"listingLayoutId" : null,
"listingPageId" : 70410726304,
"listingTemplatePath" : "points/cobalt/templates/blog-index.html",
"liveDomain" : "news.points.com",
"monthFilterFormat" : "MMMM yyyy",
"monthlyNotificationEmailId" : null,
"name" : "News & Insights",
"parentBlogUpdateTaskId" : null,
"portalId" : 9407148,
"postHtmlFooter" : "",
"postHtmlHead" : "",
"postsPerListingPage" : 100,
"postsPerRssFeed" : 10,
"publicAccessRules" : [ ],
"publicAccessRulesEnabled" : false,
"publicTitle" : "News & Insights | Points",
"publishDateFormat" : "short",
"resolvedDomain" : "news.points.com",
"rootUrl" : "https://news.points.com",
"rssCustomFeed" : null,
"rssDescription" : null,
"rssItemFooter" : null,
"rssItemHeader" : null,
"settingsOverrides" : {
"itemLayoutId" : false,
"itemTemplatePath" : false,
"itemTemplateIsShared" : false,
"listingLayoutId" : false,
"listingTemplatePath" : false,
"postsPerListingPage" : false,
"showSummaryInListing" : false,
"useFeaturedImageInSummary" : false,
"htmlHead" : false,
"postHtmlHead" : false,
"htmlHeadIsShared" : false,
"htmlFooter" : false,
"listingPageHtmlFooter" : false,
"postHtmlFooter" : false,
"htmlFooterIsShared" : false,
"attachedStylesheets" : false,
"postsPerRssFeed" : false,
"showSummaryInRss" : false,
"showSummaryInEmails" : false,
"showSummariesInEmails" : false,
"allowComments" : false,
"commentShouldCreateContact" : false,
"commentModeration" : false,
"closeCommentsOlder" : false,
"commentNotificationEmails" : false,
"commentMaxThreadDepth" : false,
"commentVerificationText" : false,
"socialAccountTwitter" : false,
"showSocialLinkTwitter" : false,
"showSocialLinkLinkedin" : false,
"showSocialLinkFacebook" : false,
"enableGoogleAmpOutput" : false,
"ampLogoSrc" : false,
"ampLogoHeight" : false,
"ampLogoWidth" : false,
"ampLogoAlt" : false,
"ampHeaderFont" : false,
"ampHeaderFontSize" : false,
"ampHeaderColor" : false,
"ampHeaderBackgroundColor" : false,
"ampBodyFont" : false,
"ampBodyFontSize" : false,
"ampBodyColor" : false,
"ampLinkColor" : false,
"generateJsonLdEnabled" : false
},
"showSocialLinkFacebook" : true,
"showSocialLinkLinkedin" : true,
"showSocialLinkTwitter" : true,
"showSummaryInEmails" : true,
"showSummaryInListing" : true,
"showSummaryInRss" : true,
"siteId" : null,
"slug" : "",
"socialAccountTwitter" : "",
"state" : null,
"subscriptionContactsProperty" : "blog_company_news_42029737059_subscription",
"subscriptionEmailType" : null,
"subscriptionFormGuid" : "6a5c81c5-6e96-4685-8b01-357551f2fb75",
"subscriptionListsByType" : { },
"title" : null,
"translatedFromId" : null,
"translations" : { },
"updated" : 1676564266171,
"updatedDateTime" : 1676564266171,
"urlBase" : "news.points.com",
"urlSegments" : {
"all" : "all",
"archive" : "archive",
"author" : "author",
"page" : "page",
"tag" : "tag"
},
"useFeaturedImageInSummary" : true,
"usesDefaultTemplate" : false,
"weeklyNotificationEmailId" : null
},
"password" : null,
"pastMabExperimentIds" : [ ],
"performableGuid" : null,
"performableVariationLetter" : null,
"personas" : [ ],
"placementGuids" : [ ],
"portableKey" : null,
"portalId" : 9407148,
"position" : null,
"postBody" : "{%- set hs_blog_post_body -%}\n {%- set in_blog_post_body = true -%}\n <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p></span>\n{%- endset -%}\n{%- set hs_blog_post_summary -%}\n <p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n\n{%- endset -%}\n{%- blog_post_data_wall_wrapper body={{hs_blog_post_body}}, summary={{hs_blog_post_summary}} %}",
"postBodyRss" : "<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p>",
"postEmailContent" : "<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>",
"postFeaturedImageIfEnabled" : "https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png",
"postListContent" : "<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>",
"postListSummaryFeaturedImage" : "https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png",
"postRssContent" : "<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>",
"postRssSummaryFeaturedImage" : "https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png",
"postSummary" : "<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n",
"postSummaryRss" : "<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>",
"postTemplate" : "points/cobalt/templates/blog-post.html",
"previewImageSrc" : null,
"previewKey" : "KCUwczMZ",
"previousPostFeaturedImage" : "https://f.hubspotusercontent40.net/hubfs/9407148/Points-Survey-Data.png",
"previousPostFeaturedImageAltText" : "A person's hand holding a newspaper",
"previousPostName" : "Points’ Survey Data is Featured in the Wise Marketer",
"previousPostSlug" : "points-survey-data-is-featured-in-the-wise-marketer",
"processingStatus" : "PUBLISHED",
"propertyForDynamicPageCanonicalUrl" : null,
"propertyForDynamicPageFeaturedImage" : null,
"propertyForDynamicPageMetaDescription" : null,
"propertyForDynamicPageSlug" : null,
"propertyForDynamicPageTitle" : null,
"publicAccessRules" : [ ],
"publicAccessRulesEnabled" : false,
"publishDate" : 1614626820000,
"publishDateLocalTime" : 1614626820000,
"publishDateLocalized" : {
"date" : 1614626820000,
"format" : "short",
"language" : null
},
"publishImmediately" : false,
"publishTimezoneOffset" : null,
"publishedAt" : 1622659211033,
"publishedByEmail" : null,
"publishedById" : 23891892,
"publishedByName" : null,
"publishedUrl" : "https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points",
"resolvedDomain" : "news.points.com",
"resolvedLanguage" : null,
"rssBody" : "<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p>",
"rssSummary" : "<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n",
"rssSummaryFeaturedImage" : "https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png",
"scheduledUpdateDate" : null,
"screenshotPreviewTakenAt" : 1622659211192,
"screenshotPreviewUrl" : "https://cdn2.hubspot.net/hubshot/21/06/02/3bc1214e-85f0-4a1c-a64b-821e451e3fd1.png",
"sections" : { },
"securityState" : "NONE",
"siteId" : null,
"slug" : "how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points",
"stagedFrom" : null,
"state" : "PUBLISHED",
"stateWhenDeleted" : null,
"structuredContentPageType" : null,
"structuredContentType" : null,
"styleOverrideId" : null,
"subcategory" : "normal_blog_post",
"syncedWithBlogRoot" : true,
"tagIds" : [ 47088495462, 48278571108 ],
"tagList" : [ {
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"contentIds" : [ ],
"cosObjectType" : "TAG",
"created" : 1620920298735,
"deletedAt" : 0,
"description" : "",
"id" : 47088495462,
"label" : "Case Study",
"language" : "en-ca",
"name" : "Case Study",
"portalId" : 9407148,
"slug" : "case-study",
"translatedFromId" : null,
"translations" : { },
"updated" : 1620920298735
}, {
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"contentIds" : [ ],
"cosObjectType" : "TAG",
"created" : 1622657591173,
"deletedAt" : 0,
"description" : "",
"id" : 48278571108,
"label" : "Insights",
"language" : "en-ca",
"name" : "Insights",
"portalId" : 9407148,
"slug" : "insights",
"translatedFromId" : null,
"translations" : { },
"updated" : 1622657591173
} ],
"tagNames" : [ "Case Study", "Insights" ],
"teamPerms" : [ ],
"templatePath" : "",
"templatePathForRender" : "points/cobalt/templates/blog-post.html",
"textToAudioFileId" : null,
"textToAudioGenerationRequestId" : null,
"themePath" : null,
"themeSettingsValues" : null,
"title" : "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points",
"tmsId" : null,
"topicIds" : [ 47088495462, 48278571108 ],
"topicList" : [ {
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"contentIds" : [ ],
"cosObjectType" : "TAG",
"created" : 1620920298735,
"deletedAt" : 0,
"description" : "",
"id" : 47088495462,
"label" : "Case Study",
"language" : "en-ca",
"name" : "Case Study",
"portalId" : 9407148,
"slug" : "case-study",
"translatedFromId" : null,
"translations" : { },
"updated" : 1620920298735
}, {
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"contentIds" : [ ],
"cosObjectType" : "TAG",
"created" : 1622657591173,
"deletedAt" : 0,
"description" : "",
"id" : 48278571108,
"label" : "Insights",
"language" : "en-ca",
"name" : "Insights",
"portalId" : 9407148,
"slug" : "insights",
"translatedFromId" : null,
"translations" : { },
"updated" : 1622657591173
} ],
"topicNames" : [ "Case Study", "Insights" ],
"topics" : [ 47088495462, 48278571108 ],
"translatedContent" : { },
"translatedFromId" : null,
"translations" : { },
"tweet" : null,
"tweetAt" : null,
"tweetImmediately" : false,
"unpublishedAt" : 0,
"updated" : 1622659211045,
"updatedById" : 23891892,
"upsizeFeaturedImage" : false,
"url" : "https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points",
"useFeaturedImage" : true,
"userPerms" : [ ],
"views" : 0,
"visibleToAll" : null,
"widgetContainers" : { },
"widgetcontainers" : { },
"widgets" : { }
})