Skip to content

News & Insights

How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points

An established frequent flyer loyalty program was running its own loyalty currency retailing business. However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.

Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.

The result: 3x business growth in less than a year.

Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.

Download

JSON
(BlogPost: {CMSContentType=Optional[BLOG_POST], ab=false, abMaster=false, abStatus=null, abTestId=null, abVariation=false, abVariationAutomated=false, absoluteUrl=https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points, afterPostBody=null, allModules=com.hubspot.content.model.content.ContentModules@3228f9, allWidgets=[], allowedSlugConflict=false, allowedSlugConflictColumn=false, ampUrl=https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points?hs_amp=true, analytics=null, analyticsFieldsMap={CONTENT_GROUP_ID=long_value: 42029737059
, BLOG_AUTHOR_ID=long_value: 42030793539
, TAG_IDS=long_list_value {
  long_value: 47088495462
  long_value: 48278571108
}
, NAME=string_value: "<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\" >How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points</span>"
, HTML_TITLE=string_value: "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points"
, PUBLISH_STATUS_ID=long_value: 2
, URL=string_value: "https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points"
, CREATED_TIMESTAMP=long_value: 1620923460688
, PUBLISHED_TIMESTAMP=long_value: 1614626820000
, CAMPAIGN_GUIDS=string_list_value {
  string_value: "2a74ca00-70e8-4adc-9b93-e6a5be322898"
}
, CONTENT_TYPE_CODE=long_value: 3
}, analyticsForeignIndexObjectType=Optional[BLOG_POST], analyticsPageId=47094406024, analyticsPageType=blog-post, archived=false, areCommentsAllowed=false, attachedStylesheets=[], author=null, authorAt=1622659211045, authorEmail=null, authorFullName=null, authorId=23891892, authorName=null, authorUserId=23891892, authorUsername=null, automated=false, automatedAbMaster=false, blogAuthor=Points, blogAuthorId=42030793539, blogPostAuthor=Points, blogPostScheduleTaskUid=null, blogPublishInstantEmailCampaignId=null, blogPublishInstantEmailRetryCount=null, blogPublishInstantEmailTaskUid=null, blogPublishToSocialMediaTask=DONE_NOT_SENT, blueprintTypeId=0, body=BlogPost 47094406024 How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, businessUnitId=0, campaign=2a74ca00-70e8-4adc-9b93-e6a5be322898, campaignName=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, campaignUtm=How%20a%20Frequent%20Flyer%20Program%20Nearly%20Tripled%20its%20Loyalty%20Currency%20Retailing%20Business%20with%20Points, category=BLOG_POST, categoryId=3, clonedFrom=null, commentCount=0, commentList=[], composeBody=null, compositionId=0, contentAccessRuleIds=[], contentAccessRuleTypes=[], contentGroup=42029737059, contentGroupId=42029737059, contentGroupIdForDb=42029737059, contentTypeCategory=BLOG_POST, contentTypeCategoryId=3, contentTypeId=null, cosObjectType=CONTENT, created=1620923460688, createdById=13487477, createdTime=2021-05-13T16:31:00.688Z, css={}, cssText=, ctaClicks=null, ctaViews=null, currentState=PUBLISHED, currentlyPublished=true, deferDynamicValues=false, deletedAt=0, deletedBy=null, domain=, dynamicPageDataSourceCrmObject=false, dynamicPageDataSourceDataQuery=false, dynamicPageDataSourceHubDbTable=false, dynamicPageDataSourceId=null, dynamicPageDataSourceType=null, dynamicPageHubDbTableId=null, enableDomainStylesheets=null, enableDomainStylesheetsColumn=null, enableGoogleAmpOutput=true, enableGoogleAmpOutputOverride=false, enableLayoutStylesheets=null, enableLayoutStylesheetsColumn=null, errors=[], featuredImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, featuredImageAltText=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, featuredImageAltTextColumn=null, featuredImageColumn=null, featuredImageHeight=300, featuredImageLength=0, featuredImageWidth=600, flexAreas={}, folderId=null, footerHtml=null, freezeDate=1614626820000, hasContentAccessRules=false, hasUserChanges=true, headHtml=null, header=null, htmlTitle=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, htmlTitleColumn=null, id=47094406024, includeDefaultCustomCss=null, includeDefaultCustomCssColumn=null, isCaptchaRequired=true, isDraft=false, isInstantEmailEnabled=false, isPublished=true, isSocialPublishingEnabled=false, isStagedPage=false, jsonBody={"attached_stylesheets":[],"post_summary":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n","has_user_changes":true,"last_edit_session_id":null,"last_edit_update_id":null,"html_title":How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points,"tag_ids":[47088495462,48278571108],"topic_ids":[47088495462,48278571108],"campaign_name":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","campaign_utm":"How%20a%20Frequent%20Flyer%20Program%20Nearly%20Tripled%20its%20Loyalty%20Currency%20Retailing%20Business%20with%20Points","enable_google_amp_output_override":false,"featured_image":"https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png","featured_image_alt_text":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","head_html":null,"link_rel_canonical_url":null,"meta_description":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","post_body":<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
<!--more-->
<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>
<p>The result: <strong>3x business growth in less than a year</strong>.</p>
<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>
<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p></span>,"publish_immediately":false,"use_featured_image":true,"published_by_id":23891892,"published_at":1622659211033,"rss_body":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p>","rss_summary":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n","blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_post_schedule_task_uid":null,"header":null}, jsonBodyAsString={"attached_stylesheets":[],"post_summary":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n","has_user_changes":true,"last_edit_session_id":null,"last_edit_update_id":null,"html_title":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","tag_ids":[47088495462,48278571108],"topic_ids":[47088495462,48278571108],"campaign_name":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","campaign_utm":"How%20a%20Frequent%20Flyer%20Program%20Nearly%20Tripled%20its%20Loyalty%20Currency%20Retailing%20Business%20with%20Points","enable_google_amp_output_override":false,"featured_image":"https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png","featured_image_alt_text":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","head_html":null,"link_rel_canonical_url":null,"meta_description":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","post_body":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p></span>","publish_immediately":false,"use_featured_image":true,"published_by_id":23891892,"published_at":1622659211033,"rss_body":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p>","rss_summary":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n","blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_post_schedule_task_uid":null,"header":null}, jsonBodyMap={tag_ids=[47088495462, 48278571108], featured_image_alt_text=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, topic_ids=[47088495462, 48278571108], html_title=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, featured_image=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, meta_description=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, campaign_name=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, campaign_utm=How%20a%20Frequent%20Flyer%20Program%20Nearly%20Tripled%20its%20Loyalty%20Currency%20Retailing%20Business%20with%20Points, has_user_changes=true, attached_stylesheets=[], enable_google_amp_output_override=false, post_body=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
<!--more-->
<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>
<p>The result: <strong>3x business growth in less than a year</strong>.</p>
<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>
<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p></span>, blog_publish_to_social_media_task=DONE_NOT_SENT}, keywords=[], label=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points</span>, language=null, languageVariant=false, layoutSections={}, legacyBlogTabid=null, legacyId=null, legacyPostGuid=null, linkRelCanonicalUrl=null, linkRelCanonicalUrlColumn=null, listTemplate=points/cobalt/templates/blog-index.html, liveDomain=news.points.com, mab=false, mabExperimentId=null, mabMaster=false, mabVariant=false, majorVersion=0, metaDescription=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, metaKeywords=null, migratedLegacyPost=false, name=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points</span>, nextPostFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/Points_News-Insights_Thumbnail_R1.jpg, nextPostFeaturedImageAltText=Woman on laptop online shopping at home, nextPostName=New partnership with Virgin Red and Collinson Valuedynamx, nextPostSlug=new-partnership-virgin-red-and-collinson-valuedynamx, onlyIdSlug=false, pageExpiryDate=null, pageExpiryDateColumn=null, pageExpiryRedirectId=null, pageExpiryRedirectIdColumn=null, pageExpiryRedirectUrl=null, pageExpiryRedirectUrlColumn=null, pageRedirectedColumn=false, pageTitle=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, parentBlog='News & Insights' blog (42029737059) of hub id 9407148, password=null, passwordColumn=null, pastMabExperimentIds=[], performableGuid=null, performableVariationLetter=null, personas=[], placementGuids=[], portableKey=null, portalId=9407148, position=null, postBody=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
<!--more-->
<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>
<p>The result: <strong>3x business growth in less than a year</strong>.</p>
<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>
<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p></span>, postBodyRss=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
<!--more-->
<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>
<p>The result: <strong>3x business growth in less than a year</strong>.</p>
<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>
<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p>, postEmailContent=<html>
 <head></head>
 <body>
  <p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p> 
 </body>
</html>, postFeaturedImageIfEnabled=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, postListContent=<html>
 <head></head>
 <body>
  <p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p> 
 </body>
</html>, postListSummaryFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, postRssContent=<html>
 <head></head>
 <body>
  <p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p> 
 </body>
</html>, postRssSummaryFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, postSummary=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
, postSummaryRss=<html>
 <head></head>
 <body>
  <p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p> 
 </body>
</html>, postTemplate=points/cobalt/templates/blog-post.html, potentiallyStale=false, previewImageSrc=null, previewKey=KCUwczMZ, previousPostFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/Points-Survey-Data.png, previousPostFeaturedImageAltText=A person's hand holding a newspaper, previousPostName=Points’ Survey Data is Featured in the Wise Marketer, previousPostSlug=points-survey-data-is-featured-in-the-wise-marketer, processingStatus=PUBLISHED, propertyForDynamicPageCanonicalUrl=null, propertyForDynamicPageFeaturedImage=null, propertyForDynamicPageMetaDescription=null, propertyForDynamicPageSlug=null, propertyForDynamicPageTitle=null, publicAccessRules=[], publicAccessRulesEnabled=false, publicAccessRulesEnabledColumn=false, publishDate=2021-03-01 19:27:00, publishDateLocalTime=2021-03-01T19:27Z, publishDateLocalized=com.hubspot.jinjava.objects.date.FormattedDate@2d036dcf, publishDateLong=1614626820000, publishDateSnakeCaseLong=1614626820000, publishImmediately=false, publishImmediatelyColumn=null, publishTimezoneOffset=null, publishedAt=1622659211033, publishedByEmail=null, publishedById=23891892, publishedByName=null, publishedUrl=https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points, requiresDeletion=false, resolvedDomain=news.points.com, resolvedLanguage=en-ca, rssBody=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
<!--more-->
<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>
<p>The result: <strong>3x business growth in less than a year</strong>.</p>
<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>
<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p>, rssSummary=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
, rssSummaryFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, safeFeaturedImageAltText=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, scheduledUpdateDate=null, screenshotPreviewTakenAt=1622659211192, screenshotPreviewUrl=https://cdn2.hubspot.net/hubshot/21/06/02/3bc1214e-85f0-4a1c-a64b-821e451e3fd1.png, sections={}, securityState=NONE, siteId=null, slug=how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points, stagedFrom=null, state=PUBLISHED, stateWhenDeleted=null, styleOverrideId=null, styleOverrideIdColumn=null, subcategory=normal_blog_post, subcategoryEnum=normal_blog_post, syncedWithBlogRoot=true, tagId=null, tagIds=[47088495462, 48278571108], tagList=[Case Study, Insights], tagNames=[Case Study, Insights], tagsForBuffer=[47088495462, 48278571108], teamPerms=[], templatePath=, templatePathForRender=points/cobalt/templates/blog-post.html, themeSettingsValues=null, title=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, tmsId=null, topicId=null, topicIds=[47088495462, 48278571108], topicList=[Case Study, Insights], topicNames=[Case Study, Insights], translatedContent={}, translatedContentEnumMap={}, translatedFromId=null, translations={}, tweet=null, tweetAt=null, tweetImmediately=false, unpublishedAt=0, updated=1622659211045, updatedById=23891892, updatedDateTime=2021-06-02T18:40:11.045Z, upsizeFeaturedImage=false, url=https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points, useFeaturedImage=true, useFeaturedImageColumn=false, userPerms=[], views=0, visibleToAll=null, widgetContainers={}, widgetcontainers={}, widgets={}})