(BlogPost: {CMSContentType=Optional[BLOG_POST], ab=false, abMaster=false, abStatus=null, abTestId=null, abVariation=false, abVariationAutomated=false, absoluteUrl=https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points, afterPostBody=null, allModules=0 object module(s) and 0 layout section module(s), allWidgets=[], allowedSlugConflict=false, allowedSlugConflictColumn=false, ampUrl=https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points?hs_amp=true, analytics=null, analyticsFieldsMap={CONTENT_GROUP_ID=long_value: 42029737059
, BLOG_AUTHOR_ID=long_value: 42030793539
, TAG_IDS=long_list_value {
  long_value: 47088495462
  long_value: 48278571108
}
, NAME=string_value: "<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\" >How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points</span>"
, HTML_TITLE=string_value: "How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points"
, PUBLISH_STATUS_ID=long_value: 2
, URL=string_value: "https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points"
, CREATED_TIMESTAMP=long_value: 1620923460688
, PUBLISHED_TIMESTAMP=long_value: 1614626820000
, CAMPAIGN_GUIDS=string_list_value {
  string_value: "2a74ca00-70e8-4adc-9b93-e6a5be322898"
}
, CONTENT_TYPE_CODE=long_value: 3
}, analyticsForeignIndexObjectType=Optional[BLOG_POST], analyticsPageId=47094406024, analyticsPageType=blog-post, approvalStatus=null, archived=false, archivedAt=0, archivedInDashboard=false, areCommentsAllowed=false, attachedStylesheets=[], audienceAccess=PUBLIC, author=null, authorAt=1622659211045, authorEmail=null, authorFullName=null, authorId=23891892, authorName=null, authorUserId=23891892, authorUsername=null, automated=false, automatedAbMaster=false, blogAuthor=Points, blogAuthorId=42030793539, blogPostAuthor=Points, blogPostScheduleTaskUid=null, blogPublishInstantEmailCampaignId=null, blogPublishInstantEmailRetryCount=null, blogPublishInstantEmailTaskUid=null, blogPublishToSocialMediaTask=DONE_NOT_SENT, blueprintTypeId=0, body=BlogPost 47094406024 How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, businessUnitId=null, campaign=2a74ca00-70e8-4adc-9b93-e6a5be322898, campaignName=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, campaignUtm=How%20a%20Frequent%20Flyer%20Program%20Nearly%20Tripled%20its%20Loyalty%20Currency%20Retailing%20Business%20with%20Points, category=BLOG_POST, categoryId=3, clonedFrom=null, commentCount=0, commentList=[], composeBody=null, compositionId=0, contentAccessRuleIds=[], contentAccessRuleTypes=[], contentGroup=42029737059, contentGroupId=42029737059, contentGroupIdForDb=42029737059, contentTypeCategory=BLOG_POST, contentTypeCategoryId=3, contentTypeId=null, cosObjectType=CONTENT, created=1620923460688, createdById=13487477, createdTime=2021-05-13T16:31:00.688Z, crmObjectId=null, css={}, cssText=, ctaClicks=null, ctaViews=null, currentState=PUBLISHED, currentlyPublished=true, deferDynamicValues=false, deletedAt=0, deletedBy=null, domain=, dynamicPageDataSourceCrmObject=false, dynamicPageDataSourceDataQuery=false, dynamicPageDataSourceHubDbTable=false, dynamicPageDataSourceId=null, dynamicPageDataSourceType=null, dynamicPageHubDbTableId=null, enableDomainStylesheets=null, enableDomainStylesheetsColumn=null, enableGoogleAmpOutput=true, enableGoogleAmpOutputOverride=false, enableLayoutStylesheets=null, enableLayoutStylesheetsColumn=null, errors=[], featuredImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, featuredImageAltText=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, featuredImageAltTextColumn=null, featuredImageColumn=null, featuredImageHeight=300, featuredImageLength=0, featuredImageWidth=600, flexAreas={}, folderId=null, footerHtml=null, freezeDate=1614626820000, generateJsonLdEnabled=false, generateJsonLdEnabledOverride=true, hasContentAccessRules=false, hasUserChanges=true, headHtml=null, header=null, htmlTitle=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, htmlTitleColumn=null, id=47094406024, includeDefaultCustomCss=null, includeDefaultCustomCssColumn=null, isCaptchaRequired=true, isDraft=false, isInstantEmailEnabled=false, isPublished=true, isSocialPublishingEnabled=false, isStagedPage=false, jsonBody={"attached_stylesheets":[],"post_summary":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n","has_user_changes":true,"last_edit_session_id":null,"last_edit_update_id":null,"html_title":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","tag_ids":[47088495462,48278571108],"topic_ids":[47088495462,48278571108],"campaign_name":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","campaign_utm":"How%20a%20Frequent%20Flyer%20Program%20Nearly%20Tripled%20its%20Loyalty%20Currency%20Retailing%20Business%20with%20Points","enable_google_amp_output_override":false,"featured_image":"https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png","featured_image_alt_text":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","head_html":null,"link_rel_canonical_url":null,"meta_description":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","post_body":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p></span>","publish_immediately":false,"use_featured_image":true,"published_by_id":23891892,"published_at":1622659211033,"rss_body":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p>","rss_summary":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n","blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_post_schedule_task_uid":null,"featured_image_width":600,"featured_image_height":300,"header":null}, jsonBodyAsString={"attached_stylesheets":[],"post_summary":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n","has_user_changes":true,"last_edit_session_id":null,"last_edit_update_id":null,"html_title":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","tag_ids":[47088495462,48278571108],"topic_ids":[47088495462,48278571108],"campaign_name":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","campaign_utm":"How%20a%20Frequent%20Flyer%20Program%20Nearly%20Tripled%20its%20Loyalty%20Currency%20Retailing%20Business%20with%20Points","enable_google_amp_output_override":false,"featured_image":"https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png","featured_image_alt_text":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","head_html":null,"link_rel_canonical_url":null,"meta_description":"How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points","post_body":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p></span>","publish_immediately":false,"use_featured_image":true,"published_by_id":23891892,"published_at":1622659211033,"rss_body":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n<!--more-->\n<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>\n<p>The result: <strong>3x business growth in less than a year</strong>.</p>\n<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>\n<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p>","rss_summary":"<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>\n","blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_post_schedule_task_uid":null,"featured_image_width":600,"featured_image_height":300,"header":null}, jsonBodyMap={tag_ids=[47088495462, 48278571108], featured_image_alt_text=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, topic_ids=[47088495462, 48278571108], featured_image_width=600, featured_image_height=300, html_title=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, featured_image=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, meta_description=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, campaign_name=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, campaign_utm=How%20a%20Frequent%20Flyer%20Program%20Nearly%20Tripled%20its%20Loyalty%20Currency%20Retailing%20Business%20with%20Points, has_user_changes=true, attached_stylesheets=[], enable_google_amp_output_override=false, post_body=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
<!--more-->
<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>
<p>The result: <strong>3x business growth in less than a year</strong>.</p>
<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>
<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p></span>, blog_publish_to_social_media_task=DONE_NOT_SENT}, keywords=[], label=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points</span>, language=en-ca, languageVariant=false, layoutSections={}, legacyBlogTabid=null, legacyId=null, legacyPostGuid=null, linkRelCanonicalUrl=null, linkRelCanonicalUrlColumn=null, listTemplate=points/cobalt/templates/blog-index.html, liveDomain=news.points.com, mab=false, mabExperimentId=null, mabMaster=false, mabVariant=false, majorVersion=0, metaDescription=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, metaKeywords=null, migratedLegacyPost=false, name=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points</span>, nextPostFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/Points_News-Insights_Thumbnail_R1.jpg, nextPostFeaturedImageAltText=Woman on laptop online shopping at home, nextPostName=New partnership with Virgin Red and Collinson Valuedynamx, nextPostSlug=new-partnership-virgin-red-and-collinson-valuedynamx, onlyIdSlug=false, pageExpiryDate=null, pageExpiryDateColumn=null, pageExpiryRedirectId=null, pageExpiryRedirectIdColumn=null, pageExpiryRedirectUrl=null, pageExpiryRedirectUrlColumn=null, pageRedirectedColumn=false, pageTitle=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, parentBlog='News & Insights' blog (42029737059) of hub id 9407148, password=null, passwordColumn=null, pastMabExperimentIds=[], performableGuid=null, performableVariationLetter=null, permissionedObjectType=Optional[BLOG_POST], personas=[], placementGuids=[], portableKey=null, portalId=9407148, position=null, postBody=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
<!--more-->
<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>
<p>The result: <strong>3x business growth in less than a year</strong>.</p>
<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>
<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p></span>, postBodyRss=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
<!--more-->
<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>
<p>The result: <strong>3x business growth in less than a year</strong>.</p>
<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>
<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p>, postEmailContent=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>, postFeaturedImageIfEnabled=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, postListContent=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>, postListSummaryFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, postRssContent=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>, postRssSummaryFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, postSummary=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
, postSummaryRss=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>, postTemplate=points/cobalt/templates/blog-post.html, potentiallyStale=false, previewImageSrc=null, previewKey=KCUwczMZ, previousPostFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/Points-Survey-Data.png, previousPostFeaturedImageAltText=A person's hand holding a newspaper, previousPostName=Points’ Survey Data is Featured in the Wise Marketer, previousPostSlug=points-survey-data-is-featured-in-the-wise-marketer, processingStatus=PUBLISHED, propertyForDynamicPageCanonicalUrl=null, propertyForDynamicPageFeaturedImage=null, propertyForDynamicPageMetaDescription=null, propertyForDynamicPageSlug=null, propertyForDynamicPageTitle=null, publicAccessRules=[], publicAccessRulesEnabled=false, publicAccessRulesEnabledColumn=false, publishDate=2021-03-01 19:27:00, publishDateLocalTime=2021-03-01T19:27Z, publishDateLocalized=com.hubspot.jinjava.objects.date.FormattedDate@4f4ce881, publishDateLong=1614626820000, publishDateSnakeCaseLong=1614626820000, publishImmediately=false, publishImmediatelyColumn=null, publishTimezoneOffset=null, publishedAt=1622659211033, publishedByEmail=null, publishedById=23891892, publishedByName=null, publishedUrl=https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points, requiresDeletion=false, resolvedDomain=news.points.com, resolvedLanguage=null, rssBody=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
<!--more-->
<p>Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.</p>
<p>The result: <strong>3x business growth in less than a year</strong>.</p>
<p>Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.</p>
<p>{{cta('6a6dfe0d-7d23-439b-bfc7-a6ac3f379081')}}</p>, rssSummary=<p><strong>An established frequent flyer loyalty program was running its own loyalty currency retailing business. </strong>However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.</p>
, rssSummaryFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/cover-img-19.png, safeFeaturedImageAltText=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, scheduledUpdateDate=null, screenshotPreviewTakenAt=1622659211192, screenshotPreviewUrl=https://cdn2.hubspot.net/hubshot/21/06/02/3bc1214e-85f0-4a1c-a64b-821e451e3fd1.png, sections={}, securityState=NONE, siteId=null, slug=how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points, stagedFrom=null, state=PUBLISHED, stateWhenDeleted=null, styleOverrideId=null, styleOverrideIdColumn=null, subcategory=normal_blog_post, subcategoryEnum=normal_blog_post, syncedWithBlogRoot=true, tagId=null, tagIds=[47088495462, 48278571108], tagList=[Case Study, Insights], tagNames=[Case Study, Insights], tagsForBuffer=[47088495462, 48278571108], targetObjectType=BLOG_POST, teamPerms=[], templatePath=, templatePathForRender=points/cobalt/templates/blog-post.html, themePath=null, themeSettingsValues=null, title=How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points, tmsId=null, topicId=null, topicIds=[47088495462, 48278571108], topicList=[Case Study, Insights], topicNames=[Case Study, Insights], translatedContent={}, translatedContentEnumMap={}, translatedFromId=null, translations={}, tweet=null, tweetAt=null, tweetImmediately=false, unpublishedAt=0, updated=1622659211045, updatedById=23891892, updatedDateTime=2021-06-02T18:40:11.045Z, upsizeFeaturedImage=false, url=https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points, useFeaturedImage=true, useFeaturedImageColumn=false, userPerms=[], views=0, visibleToAll=null, widgetContainers={}, widgetcontainers={}, widgets={}})