How a Frequent Flyer Program Nearly Tripled its Loyalty Currency Retailing Business with Points
An established frequent flyer loyalty program was running its own loyalty currency retailing business. However, simply having the technology in place to sell miles to its program members wasn’t enough for it to reach its full potential.
Through a partnership between the airline and Points, our holistic solution took the existing business and added new product lines and marketing firepower, including industry-leading targeting, offer optimization, predictive analytics, and multivariate testing.
The result: 3x business growth in less than a year.
Read more about how this airline was able to drive such substantial growth so quickly with the help of Points.