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How an international airline drove 48% more revenue per day with Points' data-led marketing support

Woman looking at smartphone.

By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.

Stats indicating +303% email revenue, +237% in number of transactions, and +48% revenue per day

Challenge:

Over the past two years, airlines have faced significant challenges resulting in present-day resource constraints. Carriers are now realizing that re-emergence relies on the ability to pivot and adapt to surfacing post-pandemic obstacles.¹ Amidst an increase in travel, we’ve seen our loyalty program partners grapple with aligning their strategic goals and limited resources as the industry continues to recover. 

Recently, one international airline found themselves looking to do more with less as they struggled with reduced in-house support, so they consulted with Points to collaborate on marketing an upcoming promotional campaign. Aside from alleviating their resource constraints, they were eager to amplify their Loyalty Currency Retailing business which allows members to purchase points/miles, leading to increased revenue, engagement, and first-time transactors for their loyalty program. 

Solution:

Points stepped up to provide end-to-end marketing services to design and launch a successful, data-driven promotion, helping this international airline partner triumph over their resource limitations and realize their full loyalty currency retailing potential. Using extensive data and industry expertise to design sophisticated offers to reach multiple member segments, Points implemented a powerful strategic paid media campaign, and created and deployed tailored emails on behalf of this partner. 

Personalized Offer Design

Acting as an extension to the partner’s loyalty program marketing team, a variety of personalized promotional offers were created to reach the right member, with the right offer, at the right time. Designing customized offers allowed us to target high-value member segments with richer incentives. 

Strategic Paid Media

With the promotional offers ready for market, a strategic paid media approach was integral in driving campaign awareness, traffic, and conversion. Upon leveraging data from past performance analytics and aggregated industry knowledge, we implemented targeted offers through our multi-channel strategy, decreasing merchandising dependence, reducing pressure on email channels, and widening reach. 

✔️ Reduced website dependence ✔️ Relieved email pressure ✔️ Widened reach

Effective Email Communications

To further boost engagement, we constructed and were entrusted to deploy multiple versions of customized emails with personalized promotional offers. Considering this partner was unable to create and deploy a number of emails on their own, we were able to leverage our expertise to produce more tailored emails on their behalf based on member segment and language.

Results:

Despite limited internal resources, this international airline’s campaign exceeded revenue generation expectations, reaching unprecedented levels. Having utilized Points for advanced marketing support, this partner saw an overperformance on profitability and key metrics, making it their most successful Loyalty Currency Retailing campaign to date:

  • Points-deployed emails drove record-breaking traffic and transactions, resulting in 303% more revenue, compared to communications from a similar partner-run campaign.² 
  • We drove 237% increase in transactions, and 48% more revenue per day, in contrast to a previous promotion.³

Going forward, Points will continue to support this international airline with data-led marketing tactics, informed by insights gleaned from our broad network of loyalty partners. We are passionate about helping our loyalty program partners succeed, realize their full potential, and overcome obstacles–it’s about doing more together. 

Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs. Learn more about how Points can help loyalty programs unlock their full potential.

Sources

  1. America’s Airlines Face a Long Road Back to Normal, January 2022.
  2. Data from promotion with International Airline partner, November 2021.
  3. Data from promotion with International Airline partner, November 2021.

 

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to achieve their most successful loyalty currency promotion to date through Points' data-driven marketing support.","post_body":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-02-Hero-Banner%20(1).jpg\" alt=\"Woman looking at smartphone.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>\n<!--more-->\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_01.png\" alt=\"Stats indicating +303% email revenue, +237% in number of transactions, and +48% revenue per day\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<h3 style=\"font-weight: bold;\">Challenge:</h3>\n<p>Over the past two years, airlines have faced significant challenges resulting in present-day resource constraints. Carriers are now realizing that re-emergence relies on the ability to pivot and adapt to surfacing post-pandemic obstacles.¹ Amidst an increase in travel, we’ve seen our loyalty program partners grapple with aligning their strategic goals and limited resources as the industry continues to recover.&nbsp;</p>\n<p>Recently, one international airline found themselves looking to do more with less as they struggled with reduced in-house support, so they consulted with Points to collaborate on marketing an upcoming promotional campaign. Aside from alleviating their resource constraints, they were eager to amplify their <a href=\"https://www.points.com/currency-retailing/\"><span>Loyalty Currency Retailing</span></a> business which allows members to purchase points/miles, leading to increased revenue, engagement, and first-time transactors for their loyalty program.&nbsp;</p>\n<h3 style=\"font-weight: bold;\">Solution:</h3>\n<p>Points stepped up to provide end-to-end marketing services to design and launch a successful, data-driven promotion, helping this international airline partner triumph over their resource limitations and realize their full loyalty currency retailing potential. <span style=\"color: #202124;\">Using extensive data and industry expertise to design sophisticated offers to reach multiple member segments, Points implemented a powerful strategic paid media campaign, and created and deployed tailored emails on behalf of this partner.&nbsp;</span></p>\n<h4>Personalized Offer Design</h4>\n<p>Acting as an extension to the partner’s loyalty program marketing team, a variety of personalized promotional offers were created to reach the right member, with the right offer, at the right time. Designing customized offers allowed us to target high-value member segments with richer incentives.&nbsp;</p>\n<h4>Strategic Paid Media</h4>\n<p>With the promotional offers ready for market, a strategic paid media approach was integral in driving campaign awareness, traffic, and conversion. Upon leveraging data from past performance analytics and aggregated industry knowledge, we implemented targeted offers through our multi-channel strategy, decreasing merchandising dependence, reducing pressure on email channels, and widening reach.&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_02.png\" alt=\"✔️ Reduced website dependence ✔️ Relieved email pressure ✔️ Widened reach \" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<h4>Effective Email Communications</h4>\n<p>To further boost engagement, we constructed and were entrusted to deploy multiple versions of customized emails with personalized promotional offers. Considering this partner was unable to create and deploy a number of emails on their own, we were able to leverage our expertise to produce more tailored emails on their behalf based on member segment and language.</p>\n<h3 style=\"font-weight: bold;\">Results:</h3>\n<p>Despite limited internal resources, this international airline’s campaign exceeded revenue generation expectations, reaching unprecedented levels. Having utilized Points for advanced marketing support, this partner saw an overperformance on profitability and key metrics, making it their most successful Loyalty Currency Retailing campaign to date:</p>\n<ul>\n<li aria-level=\"1\">Points-deployed emails drove record-breaking traffic and transactions, resulting in <strong>303% more revenue, compared to communications from a similar partner-run campaign.</strong><strong><span style=\"color: #202124;\">²&nbsp;</span></strong></li>\n<li aria-level=\"1\">We drove<strong> 237% increase in transactions, and 48% more revenue per day, in contrast to a previous promotion</strong>.<strong><span style=\"color: #202124;\">³</span></strong></li>\n</ul>\n<p>Going forward, Points will continue to support this international airline with data-led marketing tactics, informed by insights gleaned from our broad network of loyalty partners. We are passionate about <a href=\"https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points\"><span>helping our loyalty program partners succeed</span></a>, realize their full potential, and overcome obstacles–it’s about doing more together.&nbsp;</p>\n<p><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href=\"https://www.points.com/contact/\"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>\n<p style=\"font-size: 10px;\"><span style=\"color: #595959; text-decoration: underline;\">Sources</span></p>\n<ol style=\"font-size: 10px;\">\n<li><span style=\"color: #595959; text-decoration: underline;\"><a href=\"https://www.barrons.com/articles/americas-airlines-face-a-long-road-back-to-normal-51643143247\"> <span style=\"color: #0563c1; text-decoration: underline;\">America’s Airlines Face a Long Road Back to Normal,</span></a><span style=\"color: #595959;\"> January 2022.</span></span></li>\n<li><span style=\"color: #595959; text-decoration: underline;\"> Data from promotion with International Airline partner, November 2021.</span></li>\n<li><span style=\"color: #595959; text-decoration: underline;\"> Data from promotion with International Airline partner, November 2021.</span></li>\n</ol>\n<p>&nbsp;</p></span>","publish_immediately":true,"use_featured_image":true,"published_by_id":23891904,"published_at":1650558184956,"rss_body":"<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-02-Hero-Banner%20(1).jpg\" alt=\"Woman looking at smartphone.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>\n<!--more-->\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_01.png\" alt=\"Stats indicating +303% email revenue, +237% in number of transactions, and +48% revenue per day\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<h3 style=\"font-weight: bold;\">Challenge:</h3>\n<p>Over the past two years, airlines have faced significant challenges resulting in present-day resource constraints. Carriers are now realizing that re-emergence relies on the ability to pivot and adapt to surfacing post-pandemic obstacles.¹ Amidst an increase in travel, we’ve seen our loyalty program partners grapple with aligning their strategic goals and limited resources as the industry continues to recover.&nbsp;</p>\n<p>Recently, one international airline found themselves looking to do more with less as they struggled with reduced in-house support, so they consulted with Points to collaborate on marketing an upcoming promotional campaign. Aside from alleviating their resource constraints, they were eager to amplify their <a href=\"https://www.points.com/currency-retailing/\"><span>Loyalty Currency Retailing</span></a> business which allows members to purchase points/miles, leading to increased revenue, engagement, and first-time transactors for their loyalty program.&nbsp;</p>\n<h3 style=\"font-weight: bold;\">Solution:</h3>\n<p>Points stepped up to provide end-to-end marketing services to design and launch a successful, data-driven promotion, helping this international airline partner triumph over their resource limitations and realize their full loyalty currency retailing potential. <span style=\"color: #202124;\">Using extensive data and industry expertise to design sophisticated offers to reach multiple member segments, Points implemented a powerful strategic paid media campaign, and created and deployed tailored emails on behalf of this partner.&nbsp;</span></p>\n<h4>Personalized Offer Design</h4>\n<p>Acting as an extension to the partner’s loyalty program marketing team, a variety of personalized promotional offers were created to reach the right member, with the right offer, at the right time. Designing customized offers allowed us to target high-value member segments with richer incentives.&nbsp;</p>\n<h4>Strategic Paid Media</h4>\n<p>With the promotional offers ready for market, a strategic paid media approach was integral in driving campaign awareness, traffic, and conversion. Upon leveraging data from past performance analytics and aggregated industry knowledge, we implemented targeted offers through our multi-channel strategy, decreasing merchandising dependence, reducing pressure on email channels, and widening reach.&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_02.png\" alt=\"✔️ Reduced website dependence ✔️ Relieved email pressure ✔️ Widened reach \" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<h4>Effective Email Communications</h4>\n<p>To further boost engagement, we constructed and were entrusted to deploy multiple versions of customized emails with personalized promotional offers. Considering this partner was unable to create and deploy a number of emails on their own, we were able to leverage our expertise to produce more tailored emails on their behalf based on member segment and language.</p>\n<h3 style=\"font-weight: bold;\">Results:</h3>\n<p>Despite limited internal resources, this international airline’s campaign exceeded revenue generation expectations, reaching unprecedented levels. Having utilized Points for advanced marketing support, this partner saw an overperformance on profitability and key metrics, making it their most successful Loyalty Currency Retailing campaign to date:</p>\n<ul>\n<li aria-level=\"1\">Points-deployed emails drove record-breaking traffic and transactions, resulting in <strong>303% more revenue, compared to communications from a similar partner-run campaign.</strong><strong><span style=\"color: #202124;\">²&nbsp;</span></strong></li>\n<li aria-level=\"1\">We drove<strong> 237% increase in transactions, and 48% more revenue per day, in contrast to a previous promotion</strong>.<strong><span style=\"color: #202124;\">³</span></strong></li>\n</ul>\n<p>Going forward, Points will continue to support this international airline with data-led marketing tactics, informed by insights gleaned from our broad network of loyalty partners. We are passionate about <a href=\"https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points\"><span>helping our loyalty program partners succeed</span></a>, realize their full potential, and overcome obstacles–it’s about doing more together.&nbsp;</p>\n<p><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href=\"https://www.points.com/contact/\"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>\n<p style=\"font-size: 10px;\"><span style=\"color: #595959; text-decoration: underline;\">Sources</span></p>\n<ol style=\"font-size: 10px;\">\n<li><span style=\"color: #595959; text-decoration: underline;\"><a href=\"https://www.barrons.com/articles/americas-airlines-face-a-long-road-back-to-normal-51643143247\"> <span style=\"color: #0563c1; text-decoration: underline;\">America’s Airlines Face a Long Road Back to Normal,</span></a><span style=\"color: #595959;\"> January 2022.</span></span></li>\n<li><span style=\"color: #595959; text-decoration: underline;\"> Data from promotion with International Airline partner, November 2021.</span></li>\n<li><span style=\"color: #595959; text-decoration: underline;\"> Data from promotion with International Airline partner, November 2021.</span></li>\n</ol>\n<p>&nbsp;</p>","rss_summary":"<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-02-Hero-Banner%20(1).jpg\" alt=\"Woman looking at smartphone.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>\n","scheduled_update_date":0,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_post_schedule_task_uid":null,"header":null}, jsonBodyAsString={"attached_stylesheets":[],"featured_image_height":300,"featured_image_width":600,"post_summary":"<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-02-Hero-Banner%20(1).jpg\" alt=\"Woman looking at smartphone.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>\n","has_user_changes":true,"last_edit_session_id":null,"last_edit_update_id":null,"html_title":"How an international airline drove 48% more revenue per day with Points' data-led marketing support","tag_ids":[48278571108,65660089239],"topic_ids":[48278571108,65660089239],"campaign_name":null,"campaign_utm":null,"enable_google_amp_output_override":false,"featured_image":"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Hubspot-CIP-Thumbnail-1.png","featured_image_alt_text":"Woman on phone.","head_html":null,"link_rel_canonical_url":null,"meta_description":"One international airline was able to achieve their most successful loyalty currency promotion to date through Points' data-driven marketing support.","post_body":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-02-Hero-Banner%20(1).jpg\" alt=\"Woman looking at smartphone.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>\n<!--more-->\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_01.png\" alt=\"Stats indicating +303% email revenue, +237% in number of transactions, and +48% revenue per day\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<h3 style=\"font-weight: bold;\">Challenge:</h3>\n<p>Over the past two years, airlines have faced significant challenges resulting in present-day resource constraints. Carriers are now realizing that re-emergence relies on the ability to pivot and adapt to surfacing post-pandemic obstacles.¹ Amidst an increase in travel, we’ve seen our loyalty program partners grapple with aligning their strategic goals and limited resources as the industry continues to recover.&nbsp;</p>\n<p>Recently, one international airline found themselves looking to do more with less as they struggled with reduced in-house support, so they consulted with Points to collaborate on marketing an upcoming promotional campaign. Aside from alleviating their resource constraints, they were eager to amplify their <a href=\"https://www.points.com/currency-retailing/\"><span>Loyalty Currency Retailing</span></a> business which allows members to purchase points/miles, leading to increased revenue, engagement, and first-time transactors for their loyalty program.&nbsp;</p>\n<h3 style=\"font-weight: bold;\">Solution:</h3>\n<p>Points stepped up to provide end-to-end marketing services to design and launch a successful, data-driven promotion, helping this international airline partner triumph over their resource limitations and realize their full loyalty currency retailing potential. <span style=\"color: #202124;\">Using extensive data and industry expertise to design sophisticated offers to reach multiple member segments, Points implemented a powerful strategic paid media campaign, and created and deployed tailored emails on behalf of this partner.&nbsp;</span></p>\n<h4>Personalized Offer Design</h4>\n<p>Acting as an extension to the partner’s loyalty program marketing team, a variety of personalized promotional offers were created to reach the right member, with the right offer, at the right time. Designing customized offers allowed us to target high-value member segments with richer incentives.&nbsp;</p>\n<h4>Strategic Paid Media</h4>\n<p>With the promotional offers ready for market, a strategic paid media approach was integral in driving campaign awareness, traffic, and conversion. Upon leveraging data from past performance analytics and aggregated industry knowledge, we implemented targeted offers through our multi-channel strategy, decreasing merchandising dependence, reducing pressure on email channels, and widening reach.&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_02.png\" alt=\"✔️ Reduced website dependence ✔️ Relieved email pressure ✔️ Widened reach \" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<h4>Effective Email Communications</h4>\n<p>To further boost engagement, we constructed and were entrusted to deploy multiple versions of customized emails with personalized promotional offers. Considering this partner was unable to create and deploy a number of emails on their own, we were able to leverage our expertise to produce more tailored emails on their behalf based on member segment and language.</p>\n<h3 style=\"font-weight: bold;\">Results:</h3>\n<p>Despite limited internal resources, this international airline’s campaign exceeded revenue generation expectations, reaching unprecedented levels. Having utilized Points for advanced marketing support, this partner saw an overperformance on profitability and key metrics, making it their most successful Loyalty Currency Retailing campaign to date:</p>\n<ul>\n<li aria-level=\"1\">Points-deployed emails drove record-breaking traffic and transactions, resulting in <strong>303% more revenue, compared to communications from a similar partner-run campaign.</strong><strong><span style=\"color: #202124;\">²&nbsp;</span></strong></li>\n<li aria-level=\"1\">We drove<strong> 237% increase in transactions, and 48% more revenue per day, in contrast to a previous promotion</strong>.<strong><span style=\"color: #202124;\">³</span></strong></li>\n</ul>\n<p>Going forward, Points will continue to support this international airline with data-led marketing tactics, informed by insights gleaned from our broad network of loyalty partners. We are passionate about <a href=\"https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points\"><span>helping our loyalty program partners succeed</span></a>, realize their full potential, and overcome obstacles–it’s about doing more together.&nbsp;</p>\n<p><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href=\"https://www.points.com/contact/\"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>\n<p style=\"font-size: 10px;\"><span style=\"color: #595959; text-decoration: underline;\">Sources</span></p>\n<ol style=\"font-size: 10px;\">\n<li><span style=\"color: #595959; text-decoration: underline;\"><a href=\"https://www.barrons.com/articles/americas-airlines-face-a-long-road-back-to-normal-51643143247\"> <span style=\"color: #0563c1; text-decoration: underline;\">America’s Airlines Face a Long Road Back to Normal,</span></a><span style=\"color: #595959;\"> January 2022.</span></span></li>\n<li><span style=\"color: #595959; text-decoration: underline;\"> Data from promotion with International Airline partner, November 2021.</span></li>\n<li><span style=\"color: #595959; text-decoration: underline;\"> Data from promotion with International Airline partner, November 2021.</span></li>\n</ol>\n<p>&nbsp;</p></span>","publish_immediately":true,"use_featured_image":true,"published_by_id":23891904,"published_at":1650558184956,"rss_body":"<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-02-Hero-Banner%20(1).jpg\" alt=\"Woman looking at smartphone.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>\n<!--more-->\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_01.png\" alt=\"Stats indicating +303% email revenue, +237% in number of transactions, and +48% revenue per day\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<h3 style=\"font-weight: bold;\">Challenge:</h3>\n<p>Over the past two years, airlines have faced significant challenges resulting in present-day resource constraints. Carriers are now realizing that re-emergence relies on the ability to pivot and adapt to surfacing post-pandemic obstacles.¹ Amidst an increase in travel, we’ve seen our loyalty program partners grapple with aligning their strategic goals and limited resources as the industry continues to recover.&nbsp;</p>\n<p>Recently, one international airline found themselves looking to do more with less as they struggled with reduced in-house support, so they consulted with Points to collaborate on marketing an upcoming promotional campaign. Aside from alleviating their resource constraints, they were eager to amplify their <a href=\"https://www.points.com/currency-retailing/\"><span>Loyalty Currency Retailing</span></a> business which allows members to purchase points/miles, leading to increased revenue, engagement, and first-time transactors for their loyalty program.&nbsp;</p>\n<h3 style=\"font-weight: bold;\">Solution:</h3>\n<p>Points stepped up to provide end-to-end marketing services to design and launch a successful, data-driven promotion, helping this international airline partner triumph over their resource limitations and realize their full loyalty currency retailing potential. <span style=\"color: #202124;\">Using extensive data and industry expertise to design sophisticated offers to reach multiple member segments, Points implemented a powerful strategic paid media campaign, and created and deployed tailored emails on behalf of this partner.&nbsp;</span></p>\n<h4>Personalized Offer Design</h4>\n<p>Acting as an extension to the partner’s loyalty program marketing team, a variety of personalized promotional offers were created to reach the right member, with the right offer, at the right time. Designing customized offers allowed us to target high-value member segments with richer incentives.&nbsp;</p>\n<h4>Strategic Paid Media</h4>\n<p>With the promotional offers ready for market, a strategic paid media approach was integral in driving campaign awareness, traffic, and conversion. Upon leveraging data from past performance analytics and aggregated industry knowledge, we implemented targeted offers through our multi-channel strategy, decreasing merchandising dependence, reducing pressure on email channels, and widening reach.&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_02.png\" alt=\"✔️ Reduced website dependence ✔️ Relieved email pressure ✔️ Widened reach \" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<h4>Effective Email Communications</h4>\n<p>To further boost engagement, we constructed and were entrusted to deploy multiple versions of customized emails with personalized promotional offers. Considering this partner was unable to create and deploy a number of emails on their own, we were able to leverage our expertise to produce more tailored emails on their behalf based on member segment and language.</p>\n<h3 style=\"font-weight: bold;\">Results:</h3>\n<p>Despite limited internal resources, this international airline’s campaign exceeded revenue generation expectations, reaching unprecedented levels. Having utilized Points for advanced marketing support, this partner saw an overperformance on profitability and key metrics, making it their most successful Loyalty Currency Retailing campaign to date:</p>\n<ul>\n<li aria-level=\"1\">Points-deployed emails drove record-breaking traffic and transactions, resulting in <strong>303% more revenue, compared to communications from a similar partner-run campaign.</strong><strong><span style=\"color: #202124;\">²&nbsp;</span></strong></li>\n<li aria-level=\"1\">We drove<strong> 237% increase in transactions, and 48% more revenue per day, in contrast to a previous promotion</strong>.<strong><span style=\"color: #202124;\">³</span></strong></li>\n</ul>\n<p>Going forward, Points will continue to support this international airline with data-led marketing tactics, informed by insights gleaned from our broad network of loyalty partners. We are passionate about <a href=\"https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points\"><span>helping our loyalty program partners succeed</span></a>, realize their full potential, and overcome obstacles–it’s about doing more together.&nbsp;</p>\n<p><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href=\"https://www.points.com/contact/\"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>\n<p style=\"font-size: 10px;\"><span style=\"color: #595959; text-decoration: underline;\">Sources</span></p>\n<ol style=\"font-size: 10px;\">\n<li><span style=\"color: #595959; text-decoration: underline;\"><a href=\"https://www.barrons.com/articles/americas-airlines-face-a-long-road-back-to-normal-51643143247\"> <span style=\"color: #0563c1; text-decoration: underline;\">America’s Airlines Face a Long Road Back to Normal,</span></a><span style=\"color: #595959;\"> January 2022.</span></span></li>\n<li><span style=\"color: #595959; text-decoration: underline;\"> Data from promotion with International Airline partner, November 2021.</span></li>\n<li><span style=\"color: #595959; text-decoration: underline;\"> Data from promotion with International Airline partner, November 2021.</span></li>\n</ol>\n<p>&nbsp;</p>","rss_summary":"<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-02-Hero-Banner%20(1).jpg\" alt=\"Woman looking at smartphone.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>\n","scheduled_update_date":0,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_post_schedule_task_uid":null,"header":null}, jsonBodyMap={tag_ids=[48278571108, 65660089239], featured_image_alt_text=Woman on phone., topic_ids=[48278571108, 65660089239], featured_image_width=600, featured_image_height=300, html_title=How an international airline drove 48% more revenue per day with Points' data-led marketing support, featured_image=https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Hubspot-CIP-Thumbnail-1.png, meta_description=One international airline was able to achieve their most successful loyalty currency promotion to date through Points' data-driven marketing support., has_user_changes=true, attached_stylesheets=[], enable_google_amp_output_override=false, post_body=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-02-Hero-Banner%20(1).jpg" alt="Woman looking at smartphone." width="1742" loading="lazy" style="width: 1742px;"></p>
<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>
<!--more-->
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_01.png" alt="Stats indicating +303% email revenue, +237% in number of transactions, and +48% revenue per day" width="1742" loading="lazy" style="width: 1742px;"></p>
<h3 style="font-weight: bold;">Challenge:</h3>
<p>Over the past two years, airlines have faced significant challenges resulting in present-day resource constraints. Carriers are now realizing that re-emergence relies on the ability to pivot and adapt to surfacing post-pandemic obstacles.¹ Amidst an increase in travel, we’ve seen our loyalty program partners grapple with aligning their strategic goals and limited resources as the industry continues to recover.&nbsp;</p>
<p>Recently, one international airline found themselves looking to do more with less as they struggled with reduced in-house support, so they consulted with Points to collaborate on marketing an upcoming promotional campaign. Aside from alleviating their resource constraints, they were eager to amplify their <a href="https://www.points.com/currency-retailing/"><span>Loyalty Currency Retailing</span></a> business which allows members to purchase points/miles, leading to increased revenue, engagement, and first-time transactors for their loyalty program.&nbsp;</p>
<h3 style="font-weight: bold;">Solution:</h3>
<p>Points stepped up to provide end-to-end marketing services to design and launch a successful, data-driven promotion, helping this international airline partner triumph over their resource limitations and realize their full loyalty currency retailing potential. <span style="color: #202124;">Using extensive data and industry expertise to design sophisticated offers to reach multiple member segments, Points implemented a powerful strategic paid media campaign, and created and deployed tailored emails on behalf of this partner.&nbsp;</span></p>
<h4>Personalized Offer Design</h4>
<p>Acting as an extension to the partner’s loyalty program marketing team, a variety of personalized promotional offers were created to reach the right member, with the right offer, at the right time. Designing customized offers allowed us to target high-value member segments with richer incentives.&nbsp;</p>
<h4>Strategic Paid Media</h4>
<p>With the promotional offers ready for market, a strategic paid media approach was integral in driving campaign awareness, traffic, and conversion. Upon leveraging data from past performance analytics and aggregated industry knowledge, we implemented targeted offers through our multi-channel strategy, decreasing merchandising dependence, reducing pressure on email channels, and widening reach.&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_02.png" alt="✔️ Reduced website dependence ✔️ Relieved email pressure ✔️ Widened reach " width="1742" loading="lazy" style="width: 1742px;"></p>
<h4>Effective Email Communications</h4>
<p>To further boost engagement, we constructed and were entrusted to deploy multiple versions of customized emails with personalized promotional offers. Considering this partner was unable to create and deploy a number of emails on their own, we were able to leverage our expertise to produce more tailored emails on their behalf based on member segment and language.</p>
<h3 style="font-weight: bold;">Results:</h3>
<p>Despite limited internal resources, this international airline’s campaign exceeded revenue generation expectations, reaching unprecedented levels. Having utilized Points for advanced marketing support, this partner saw an overperformance on profitability and key metrics, making it their most successful Loyalty Currency Retailing campaign to date:</p>
<ul>
<li aria-level="1">Points-deployed emails drove record-breaking traffic and transactions, resulting in <strong>303% more revenue, compared to communications from a similar partner-run campaign.</strong><strong><span style="color: #202124;">²&nbsp;</span></strong></li>
<li aria-level="1">We drove<strong> 237% increase in transactions, and 48% more revenue per day, in contrast to a previous promotion</strong>.<strong><span style="color: #202124;">³</span></strong></li>
</ul>
<p>Going forward, Points will continue to support this international airline with data-led marketing tactics, informed by insights gleaned from our broad network of loyalty partners. We are passionate about <a href="https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points"><span>helping our loyalty program partners succeed</span></a>, realize their full potential, and overcome obstacles–it’s about doing more together.&nbsp;</p>
<p><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href="https://www.points.com/contact/"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>
<p style="font-size: 10px;"><span style="color: #595959; text-decoration: underline;">Sources</span></p>
<ol style="font-size: 10px;">
<li><span style="color: #595959; text-decoration: underline;"><a href="https://www.barrons.com/articles/americas-airlines-face-a-long-road-back-to-normal-51643143247"> <span style="color: #0563c1; text-decoration: underline;">America’s Airlines Face a Long Road Back to Normal,</span></a><span style="color: #595959;"> January 2022.</span></span></li>
<li><span style="color: #595959; text-decoration: underline;"> Data from promotion with International Airline partner, November 2021.</span></li>
<li><span style="color: #595959; text-decoration: underline;"> Data from promotion with International Airline partner, November 2021.</span></li>
</ol>
<p>&nbsp;</p></span>, blog_publish_to_social_media_task=DONE_NOT_SENT}, keywords=[], label=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >How an international airline drove 48% more revenue per day with Points' data-led marketing support</span>, language=en-ca, languageVariant=false, layoutSections={}, legacyBlogTabid=null, legacyId=null, legacyPostGuid=null, linkRelCanonicalUrl=null, linkRelCanonicalUrlColumn=null, listTemplate=points/cobalt/templates/blog-index.html, liveDomain=news.points.com, mab=false, mabExperimentId=null, mabMaster=false, mabVariant=false, majorVersion=0, metaDescription=One international airline was able to achieve their most successful loyalty currency promotion to date through Points' data-driven marketing support., metaKeywords=null, migratedLegacyPost=false, name=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >How an international airline drove 48% more revenue per day with Points' data-led marketing support</span>, nextPostFeaturedImage=null, nextPostFeaturedImageAltText=null, nextPostName=null, nextPostSlug=null, onlyIdSlug=false, pageExpiryDate=null, pageExpiryDateColumn=null, pageExpiryRedirectId=null, pageExpiryRedirectIdColumn=null, pageExpiryRedirectUrl=null, pageExpiryRedirectUrlColumn=null, pageRedirectedColumn=false, pageTitle=How an international airline drove 48% more revenue per day with Points' data-led marketing support, parentBlog='News & Insights' blog (42029737059) of hub id 9407148, password=null, passwordColumn=null, pastMabExperimentIds=[], performableGuid=null, performableVariationLetter=null, permissionedObjectType=Optional[BLOG_POST], personas=[], placementGuids=[], portableKey=null, portalId=9407148, position=null, postBody=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-02-Hero-Banner%20(1).jpg" alt="Woman looking at smartphone." width="1742" loading="lazy" style="width: 1742px;"></p>
<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>
<!--more-->
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_01.png" alt="Stats indicating +303% email revenue, +237% in number of transactions, and +48% revenue per day" width="1742" loading="lazy" style="width: 1742px;"></p>
<h3 style="font-weight: bold;">Challenge:</h3>
<p>Over the past two years, airlines have faced significant challenges resulting in present-day resource constraints. Carriers are now realizing that re-emergence relies on the ability to pivot and adapt to surfacing post-pandemic obstacles.¹ Amidst an increase in travel, we’ve seen our loyalty program partners grapple with aligning their strategic goals and limited resources as the industry continues to recover.&nbsp;</p>
<p>Recently, one international airline found themselves looking to do more with less as they struggled with reduced in-house support, so they consulted with Points to collaborate on marketing an upcoming promotional campaign. Aside from alleviating their resource constraints, they were eager to amplify their <a href="https://www.points.com/currency-retailing/"><span>Loyalty Currency Retailing</span></a> business which allows members to purchase points/miles, leading to increased revenue, engagement, and first-time transactors for their loyalty program.&nbsp;</p>
<h3 style="font-weight: bold;">Solution:</h3>
<p>Points stepped up to provide end-to-end marketing services to design and launch a successful, data-driven promotion, helping this international airline partner triumph over their resource limitations and realize their full loyalty currency retailing potential. <span style="color: #202124;">Using extensive data and industry expertise to design sophisticated offers to reach multiple member segments, Points implemented a powerful strategic paid media campaign, and created and deployed tailored emails on behalf of this partner.&nbsp;</span></p>
<h4>Personalized Offer Design</h4>
<p>Acting as an extension to the partner’s loyalty program marketing team, a variety of personalized promotional offers were created to reach the right member, with the right offer, at the right time. Designing customized offers allowed us to target high-value member segments with richer incentives.&nbsp;</p>
<h4>Strategic Paid Media</h4>
<p>With the promotional offers ready for market, a strategic paid media approach was integral in driving campaign awareness, traffic, and conversion. Upon leveraging data from past performance analytics and aggregated industry knowledge, we implemented targeted offers through our multi-channel strategy, decreasing merchandising dependence, reducing pressure on email channels, and widening reach.&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_02.png" alt="✔️ Reduced website dependence ✔️ Relieved email pressure ✔️ Widened reach " width="1742" loading="lazy" style="width: 1742px;"></p>
<h4>Effective Email Communications</h4>
<p>To further boost engagement, we constructed and were entrusted to deploy multiple versions of customized emails with personalized promotional offers. Considering this partner was unable to create and deploy a number of emails on their own, we were able to leverage our expertise to produce more tailored emails on their behalf based on member segment and language.</p>
<h3 style="font-weight: bold;">Results:</h3>
<p>Despite limited internal resources, this international airline’s campaign exceeded revenue generation expectations, reaching unprecedented levels. Having utilized Points for advanced marketing support, this partner saw an overperformance on profitability and key metrics, making it their most successful Loyalty Currency Retailing campaign to date:</p>
<ul>
<li aria-level="1">Points-deployed emails drove record-breaking traffic and transactions, resulting in <strong>303% more revenue, compared to communications from a similar partner-run campaign.</strong><strong><span style="color: #202124;">²&nbsp;</span></strong></li>
<li aria-level="1">We drove<strong> 237% increase in transactions, and 48% more revenue per day, in contrast to a previous promotion</strong>.<strong><span style="color: #202124;">³</span></strong></li>
</ul>
<p>Going forward, Points will continue to support this international airline with data-led marketing tactics, informed by insights gleaned from our broad network of loyalty partners. We are passionate about <a href="https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points"><span>helping our loyalty program partners succeed</span></a>, realize their full potential, and overcome obstacles–it’s about doing more together.&nbsp;</p>
<p><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href="https://www.points.com/contact/"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>
<p style="font-size: 10px;"><span style="color: #595959; text-decoration: underline;">Sources</span></p>
<ol style="font-size: 10px;">
<li><span style="color: #595959; text-decoration: underline;"><a href="https://www.barrons.com/articles/americas-airlines-face-a-long-road-back-to-normal-51643143247"> <span style="color: #0563c1; text-decoration: underline;">America’s Airlines Face a Long Road Back to Normal,</span></a><span style="color: #595959;"> January 2022.</span></span></li>
<li><span style="color: #595959; text-decoration: underline;"> Data from promotion with International Airline partner, November 2021.</span></li>
<li><span style="color: #595959; text-decoration: underline;"> Data from promotion with International Airline partner, November 2021.</span></li>
</ol>
<p>&nbsp;</p></span>, postBodyRss=<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-02-Hero-Banner%20(1).jpg" alt="Woman looking at smartphone." width="1742" loading="lazy" style="width: 1742px;"></p>
<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>
<!--more-->
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_01.png" alt="Stats indicating +303% email revenue, +237% in number of transactions, and +48% revenue per day" width="1742" loading="lazy" style="width: 1742px;"></p>
<h3 style="font-weight: bold;">Challenge:</h3>
<p>Over the past two years, airlines have faced significant challenges resulting in present-day resource constraints. Carriers are now realizing that re-emergence relies on the ability to pivot and adapt to surfacing post-pandemic obstacles.¹ Amidst an increase in travel, we’ve seen our loyalty program partners grapple with aligning their strategic goals and limited resources as the industry continues to recover.&nbsp;</p>
<p>Recently, one international airline found themselves looking to do more with less as they struggled with reduced in-house support, so they consulted with Points to collaborate on marketing an upcoming promotional campaign. Aside from alleviating their resource constraints, they were eager to amplify their <a href="https://www.points.com/currency-retailing/"><span>Loyalty Currency Retailing</span></a> business which allows members to purchase points/miles, leading to increased revenue, engagement, and first-time transactors for their loyalty program.&nbsp;</p>
<h3 style="font-weight: bold;">Solution:</h3>
<p>Points stepped up to provide end-to-end marketing services to design and launch a successful, data-driven promotion, helping this international airline partner triumph over their resource limitations and realize their full loyalty currency retailing potential. <span style="color: #202124;">Using extensive data and industry expertise to design sophisticated offers to reach multiple member segments, Points implemented a powerful strategic paid media campaign, and created and deployed tailored emails on behalf of this partner.&nbsp;</span></p>
<h4>Personalized Offer Design</h4>
<p>Acting as an extension to the partner’s loyalty program marketing team, a variety of personalized promotional offers were created to reach the right member, with the right offer, at the right time. Designing customized offers allowed us to target high-value member segments with richer incentives.&nbsp;</p>
<h4>Strategic Paid Media</h4>
<p>With the promotional offers ready for market, a strategic paid media approach was integral in driving campaign awareness, traffic, and conversion. Upon leveraging data from past performance analytics and aggregated industry knowledge, we implemented targeted offers through our multi-channel strategy, decreasing merchandising dependence, reducing pressure on email channels, and widening reach.&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_02.png" alt="✔️ Reduced website dependence ✔️ Relieved email pressure ✔️ Widened reach " width="1742" loading="lazy" style="width: 1742px;"></p>
<h4>Effective Email Communications</h4>
<p>To further boost engagement, we constructed and were entrusted to deploy multiple versions of customized emails with personalized promotional offers. Considering this partner was unable to create and deploy a number of emails on their own, we were able to leverage our expertise to produce more tailored emails on their behalf based on member segment and language.</p>
<h3 style="font-weight: bold;">Results:</h3>
<p>Despite limited internal resources, this international airline’s campaign exceeded revenue generation expectations, reaching unprecedented levels. Having utilized Points for advanced marketing support, this partner saw an overperformance on profitability and key metrics, making it their most successful Loyalty Currency Retailing campaign to date:</p>
<ul>
<li aria-level="1">Points-deployed emails drove record-breaking traffic and transactions, resulting in <strong>303% more revenue, compared to communications from a similar partner-run campaign.</strong><strong><span style="color: #202124;">²&nbsp;</span></strong></li>
<li aria-level="1">We drove<strong> 237% increase in transactions, and 48% more revenue per day, in contrast to a previous promotion</strong>.<strong><span style="color: #202124;">³</span></strong></li>
</ul>
<p>Going forward, Points will continue to support this international airline with data-led marketing tactics, informed by insights gleaned from our broad network of loyalty partners. We are passionate about <a href="https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points"><span>helping our loyalty program partners succeed</span></a>, realize their full potential, and overcome obstacles–it’s about doing more together.&nbsp;</p>
<p><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href="https://www.points.com/contact/"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>
<p style="font-size: 10px;"><span style="color: #595959; text-decoration: underline;">Sources</span></p>
<ol style="font-size: 10px;">
<li><span style="color: #595959; text-decoration: underline;"><a href="https://www.barrons.com/articles/americas-airlines-face-a-long-road-back-to-normal-51643143247"> <span style="color: #0563c1; text-decoration: underline;">America’s Airlines Face a Long Road Back to Normal,</span></a><span style="color: #595959;"> January 2022.</span></span></li>
<li><span style="color: #595959; text-decoration: underline;"> Data from promotion with International Airline partner, November 2021.</span></li>
<li><span style="color: #595959; text-decoration: underline;"> Data from promotion with International Airline partner, November 2021.</span></li>
</ol>
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<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>
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<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>
<!--more-->
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_01.png" alt="Stats indicating +303% email revenue, +237% in number of transactions, and +48% revenue per day" width="1742" loading="lazy" style="width: 1742px;"></p>
<h3 style="font-weight: bold;">Challenge:</h3>
<p>Over the past two years, airlines have faced significant challenges resulting in present-day resource constraints. Carriers are now realizing that re-emergence relies on the ability to pivot and adapt to surfacing post-pandemic obstacles.¹ Amidst an increase in travel, we’ve seen our loyalty program partners grapple with aligning their strategic goals and limited resources as the industry continues to recover.&nbsp;</p>
<p>Recently, one international airline found themselves looking to do more with less as they struggled with reduced in-house support, so they consulted with Points to collaborate on marketing an upcoming promotional campaign. Aside from alleviating their resource constraints, they were eager to amplify their <a href="https://www.points.com/currency-retailing/"><span>Loyalty Currency Retailing</span></a> business which allows members to purchase points/miles, leading to increased revenue, engagement, and first-time transactors for their loyalty program.&nbsp;</p>
<h3 style="font-weight: bold;">Solution:</h3>
<p>Points stepped up to provide end-to-end marketing services to design and launch a successful, data-driven promotion, helping this international airline partner triumph over their resource limitations and realize their full loyalty currency retailing potential. <span style="color: #202124;">Using extensive data and industry expertise to design sophisticated offers to reach multiple member segments, Points implemented a powerful strategic paid media campaign, and created and deployed tailored emails on behalf of this partner.&nbsp;</span></p>
<h4>Personalized Offer Design</h4>
<p>Acting as an extension to the partner’s loyalty program marketing team, a variety of personalized promotional offers were created to reach the right member, with the right offer, at the right time. Designing customized offers allowed us to target high-value member segments with richer incentives.&nbsp;</p>
<h4>Strategic Paid Media</h4>
<p>With the promotional offers ready for market, a strategic paid media approach was integral in driving campaign awareness, traffic, and conversion. Upon leveraging data from past performance analytics and aggregated industry knowledge, we implemented targeted offers through our multi-channel strategy, decreasing merchandising dependence, reducing pressure on email channels, and widening reach.&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Stat_Banner_02.png" alt="✔️ Reduced website dependence ✔️ Relieved email pressure ✔️ Widened reach " width="1742" loading="lazy" style="width: 1742px;"></p>
<h4>Effective Email Communications</h4>
<p>To further boost engagement, we constructed and were entrusted to deploy multiple versions of customized emails with personalized promotional offers. Considering this partner was unable to create and deploy a number of emails on their own, we were able to leverage our expertise to produce more tailored emails on their behalf based on member segment and language.</p>
<h3 style="font-weight: bold;">Results:</h3>
<p>Despite limited internal resources, this international airline’s campaign exceeded revenue generation expectations, reaching unprecedented levels. Having utilized Points for advanced marketing support, this partner saw an overperformance on profitability and key metrics, making it their most successful Loyalty Currency Retailing campaign to date:</p>
<ul>
<li aria-level="1">Points-deployed emails drove record-breaking traffic and transactions, resulting in <strong>303% more revenue, compared to communications from a similar partner-run campaign.</strong><strong><span style="color: #202124;">²&nbsp;</span></strong></li>
<li aria-level="1">We drove<strong> 237% increase in transactions, and 48% more revenue per day, in contrast to a previous promotion</strong>.<strong><span style="color: #202124;">³</span></strong></li>
</ul>
<p>Going forward, Points will continue to support this international airline with data-led marketing tactics, informed by insights gleaned from our broad network of loyalty partners. We are passionate about <a href="https://news.points.com/how-a-frequent-flyer-program-nearly-tripled-its-loyalty-currency-retailing-business-with-points"><span>helping our loyalty program partners succeed</span></a>, realize their full potential, and overcome obstacles–it’s about doing more together.&nbsp;</p>
<p><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href="https://www.points.com/contact/"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>
<p style="font-size: 10px;"><span style="color: #595959; text-decoration: underline;">Sources</span></p>
<ol style="font-size: 10px;">
<li><span style="color: #595959; text-decoration: underline;"><a href="https://www.barrons.com/articles/americas-airlines-face-a-long-road-back-to-normal-51643143247"> <span style="color: #0563c1; text-decoration: underline;">America’s Airlines Face a Long Road Back to Normal,</span></a><span style="color: #595959;"> January 2022.</span></span></li>
<li><span style="color: #595959; text-decoration: underline;"> Data from promotion with International Airline partner, November 2021.</span></li>
<li><span style="color: #595959; text-decoration: underline;"> Data from promotion with International Airline partner, November 2021.</span></li>
</ol>
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<p>By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.</p>
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