By leveraging Points’ end-to-end marketing support, one resource-strapped international airline was able to achieve their highest-performing loyalty currency promotional campaign to date.
Over the past two years, airlines have faced significant challenges resulting in present-day resource constraints. Carriers are now realizing that re-emergence relies on the ability to pivot and adapt to surfacing post-pandemic obstacles.¹ Amidst an increase in travel, we’ve seen our loyalty program partners grapple with aligning their strategic goals and limited resources as the industry continues to recover.
Recently, one international airline found themselves looking to do more with less as they struggled with reduced in-house support, so they consulted with Points to collaborate on marketing an upcoming promotional campaign. Aside from alleviating their resource constraints, they were eager to amplify their Loyalty Currency Retailing business which allows members to purchase points/miles, leading to increased revenue, engagement, and first-time transactors for their loyalty program.
Points stepped up to provide end-to-end marketing services to design and launch a successful, data-driven promotion, helping this international airline partner triumph over their resource limitations and realize their full loyalty currency retailing potential. Using extensive data and industry expertise to design sophisticated offers to reach multiple member segments, Points implemented a powerful strategic paid media campaign, and created and deployed tailored emails on behalf of this partner.
Acting as an extension to the partner’s loyalty program marketing team, a variety of personalized promotional offers were created to reach the right member, with the right offer, at the right time. Designing customized offers allowed us to target high-value member segments with richer incentives.
With the promotional offers ready for market, a strategic paid media approach was integral in driving campaign awareness, traffic, and conversion. Upon leveraging data from past performance analytics and aggregated industry knowledge, we implemented targeted offers through our multi-channel strategy, decreasing merchandising dependence, reducing pressure on email channels, and widening reach.
To further boost engagement, we constructed and were entrusted to deploy multiple versions of customized emails with personalized promotional offers. Considering this partner was unable to create and deploy a number of emails on their own, we were able to leverage our expertise to produce more tailored emails on their behalf based on member segment and language.
Despite limited internal resources, this international airline’s campaign exceeded revenue generation expectations, reaching unprecedented levels. Having utilized Points for advanced marketing support, this partner saw an overperformance on profitability and key metrics, making it their most successful Loyalty Currency Retailing campaign to date:
Going forward, Points will continue to support this international airline with data-led marketing tactics, informed by insights gleaned from our broad network of loyalty partners. We are passionate about helping our loyalty program partners succeed, realize their full potential, and overcome obstacles–it’s about doing more together.
Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs. Learn more about how Points can help loyalty programs unlock their full potential.
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