Introducing MilesBooster for Etihad Guest members
We recently worked with our longstanding partner, Etihad Guest, to introduce a new member benefit: MilesBooster.
When members take advantage of this new feature, they can quickly grow their balance by multiplying miles they have earned from almost any activity - from previous flights or even non-travel-related expenditures such as credit card transactions and everyday purchases. Those who take advantage of this new member benefit can boost up to 150,000 miles a year, at a special mileage rate, depending on their tier status.
Since the start of the pandemic, it has been more challenging for consumers to continue to earn points/miles at the same rate due to travel restrictions and changes in the frequency with which many of us are vacationing and going on business trips. Providing options to enable members to boost their mileage balance without the need for additional travel is just one of the loyalty solutions that we have been innovating since the start of the pandemic to help our partners drive continued engagement.
MilesBooster is one of the most recent implementations of our Accelerate Anything product, which we launched shortly after the pandemic. Since its inception last year, Accelerate Anything has already provided a number of benefits to loyalty programs. As well as generating member engagement and providing immediate revenue during a time of low travel, Accelerate Anything has also helped programs engage new member segments: 61% of members that have taken advantage of the service had never purchased points/miles before with their program. Along with generating additional revenue from a new customer base, Accelerate Anything has also proven effective in reaching high-value transactors. Previous research we have undertaken has revealed that members who purchase loyalty currency go on to make 31% more transactions with the loyalty program*. Similarly, one airline that recently implemented the program found that almost a quarter of members that took advantage of Accelerate Anything re-engaged with their loyalty program to purchase additional miles within just six months.
An easy-to-implement product solution, Accelerate Anything helps loyalty programs create more engaged and valuable members now and for years to come. Learn more about the latest innovations shaping the loyalty industry as travel begins to recover.
There’s more information about this latest product implementation in our press release.