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Now Inviting Elite Members to Board: How to Gain 5x the Revenue with Points’ Elite Product

Case in Points. Airplane with red carpet and roping leading to cabin entry.

Your loyalty program members love their status as much as you do. Remember that feeling?

The airport doors slide open before you, your lightweight carry-on rolls easily at your side as you breeze through a short security line and priority check-in. 

You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne. 

You’re the envy of other passengers. You kick back and relax, free from stress. Welcome to elite status. There’s nothing better. 

Loyalty program members want to feel this–now, more than ever. 

The travel industry is recovering and loyalty program members are leading the return with evolved views and expectations. After a two-year hiatus, globetrotting members are looking to make up for lost time and travel by enhancing every moment of their in-air and on-land experiences. 

But, while their desire to travel has bounced back fully, travel frequency is still lagging behind pre-pandemic levels. This has put travel brands in a difficult position, as even some of loyalty programs' best members are not naturally qualifying for the tier status benefits that are so effective at driving engagement and loyalty.

Points’ Elite product enables loyalty program members to achieve, maintain, or upgrade their status by purchasing the missing tier points or miles required. 

Now more than ever, Elite is a timely solution to profitably capture market share by locking in high-value members.

 

Elite product benefits. Expand status member pool, generate ancillary revenue, increase member engagement, retain high-value members, and continue to encourage travel.

 

Challenge:

Upon recognizing the signs of travel rebound, one North American airline wanted to explore a profitable way of maintaining and expanding its pool of elite status members to capture both immediate and future engagement. 

Like many programs in the pandemic, this partner had already engaged their high-value members with tactics such as offering free status extensions and reducing the points/miles thresholds to secure a particular tier. 

Now, with recovery in sight, our partner needed a unique approach to re-engage existing status members and attract new audiences, all while managing a tight bottom line. 

Solution:

Rather than continuing to automatically extend elite status to their members, this North American airline turned to Points to design and execute a promotional campaign for their Elite product. 

The goal: encourage members to purchase qualifying points, and therefore, boost program revenue and engagement. In order to expand and maintain this elite member base, we targeted two segments:

  1. Current elite status members who wanted to maintain their status level but were not likely to reach that with their current spend
  2. Non-elite members who were close to achieving status level but would likely fall short

To determine optimal campaign offers and pricing structure, we leveraged historical promotional performance, member's unique purchase behaviour, travel engagement metrics and aggregated industry data. This enabled Points to accurately predict a member's propensity to transact while maximizing traffic, conversion, and profitability.

Elements of a data-driven Elite campaign. Historical promotional performance, member purchase behaviour, travel engagement metrics, and aggregated industry data.

Results:

This data-driven campaign generated near pre-pandemic levels of engagement, with 40% of transactions coming from members newly acquiring Elite status, locking in more high-value, loyal customers.¹ 

Overall, it drove 4.5x the forecasted revenue, far surpassing expectations and proving there is a more profitable way to meet the demand for status.² 

By helping highly engaged members hold or gain status for the upcoming year, this Elite product promotion secured their engagement as travel trends upwards. As loyalty program members continue leading this demand, their desire for perks, upgrades, and an elite experience remains as strong as a delicious double espresso from the exclusive lounge. 

 

Campaign drove 4.5x expected revenue. 40% of transactions from members newly achieving status.

 


Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs. Learn more about how Points can help loyalty programs unlock their full potential.

Sources

  1. Data from promotion with North American Airline partner, December 2021.
  2. Data from promotion with North American Airline partner, December 2021.
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Airplane with red carpet and roping leading to cabin entry. \" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>\n<p><span style=\"font-size: 1rem;\">The airport doors slide open before you, your lightw</span><span style=\"font-size: 1rem;\">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>\n<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>\n<!--more-->\n<p>You’re the envy of other passengers. You kick back and relax, free from stress. Welcome to elite status. There’s nothing better.&nbsp;</p>\n<p style=\"font-weight: bold;\"><span style=\"font-size: 20px; color: #027bb6;\">Loyalty program members want to feel this–now, more than ever.&nbsp;</span><span style=\"font-size: 20px; color: #027bb6;\"></span></p>\n<p>The travel industry is recovering and loyalty program members are leading the return with evolved views and expectations. After a two-year hiatus, globetrotting members are looking to make up for lost time and travel by enhancing every moment of their in-air and on-land experiences.&nbsp;</p>\n<p>But, while their desire to travel has bounced back fully, travel frequency is still lagging behind pre-pandemic levels. This has put travel brands in a difficult position, as even some of loyalty programs' best members are not naturally qualifying for the tier status benefits that are so effective at driving engagement and loyalty.</p>\n<p><a href=\"https://www.points.com/currency-utility/\" rel=\"noopener\">Points’ Elite product</a> enables loyalty program members to achieve, maintain, or upgrade their status by purchasing the missing tier points or miles required.&nbsp;</p>\n<p>Now more than ever, Elite is a timely solution to profitably capture market share by locking in high-value members.</p>\n<p>&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/EliteProductBenefits_R1-01.png\" alt=\"Elite product benefits. Expand status member pool, generate ancillary revenue, increase member engagement, retain high-value members, and continue to encourage travel. \" width=\"1742\" loading=\"lazy\" style=\"color: #027bb6; font-weight: bold; width: 1742px;\"></p>\n<p>&nbsp;</p>\n<p><span style=\"font-size: 20px; color: #027bb6; font-weight: bold;\">Challenge:</span></p>\n<p>Upon recognizing the signs of travel rebound, one North American airline wanted to explore a profitable way of maintaining and expanding its pool of elite status members to capture both immediate and future engagement.&nbsp;</p>\n<p>Like many programs in the pandemic, this partner had already engaged their high-value members with tactics such as offering <a href=\"https://thepointsguy.com/news/elite-qualification-changes/\" rel=\"noopener\">free status extensions</a> and reducing the points/miles thresholds to secure a particular tier.&nbsp;</p>\n<p>Now, with recovery in sight, our partner needed a unique approach to re-engage existing status members and attract new audiences, all while managing a tight bottom line.&nbsp;</p>\n<h2><span style=\"font-size: 20px;\">Solution:</span></h2>\n<p>Rather than continuing to automatically extend elite status to their members, this North American airline turned to Points to design and execute a promotional campaign for their Elite product.&nbsp;</p>\n<p>The goal: encourage members to purchase qualifying points, and therefore, boost program revenue and engagement. In order to expand and maintain this elite member base, we targeted two segments:</p>\n<ol>\n<li aria-level=\"1\"><strong>Current elite status members</strong> who wanted to maintain their status level but were not likely to reach that with their current spend</li>\n<li aria-level=\"1\"><strong>Non-elite members</strong> who were close to achieving status level but would likely fall short</li>\n</ol>\n<p>To determine <a href=\"/how-one-airline-unlocked-new-mileage-buyers-to-gain-an-edge-on-travel-recovery\" rel=\"noopener\">optimal campaign offers and pricing structure</a>, we leveraged historical promotional performance, member's unique purchase behaviour, travel engagement metrics and aggregated industry data. This enabled Points to accurately predict a member's propensity to transact while maximizing traffic, conversion, and profitability.</p>\n<p><span style=\"font-size: 20px;\"></span><span style=\"font-size: 20px;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ElementsDataDriven_R1-01.png\" alt=\"Elements of a data-driven Elite campaign. Historical promotional performance, member purchase behaviour, travel engagement metrics, and aggregated industry data.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></span></p>\n<h2><span style=\"font-size: 20px;\">Results:</span></h2>\n<p>This data-driven campaign<strong> generated near pre-pandemic levels of engagement, with 40% of transactions coming from members newly acquiring Elite status</strong>, locking in more high-value, loyal customers.<span style=\"color: #4d5156;\">¹</span><strong><span style=\"color: #4d5156;\">&nbsp;</span></strong></p>\n<p>Overall, <strong>it drove 4.5x the forecasted revenue, </strong>far surpassing expectations and proving there is a more profitable way to meet the demand for status.<strong><span style=\"color: #4d5156;\">²&nbsp;</span></strong></p>\n<p>By helping highly engaged members hold or gain status for the upcoming year, this Elite product promotion secured their engagement as travel trends upwards. As loyalty program members continue leading this demand, their desire for perks, upgrades, and an elite experience remains as strong as a delicious double espresso from the exclusive lounge.&nbsp;</p>\n<p>&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ResultsGraphic_R1-01.png\" alt=\"Campaign drove 4.5x expected revenue. 40% of transactions from members newly achieving status.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>&nbsp;</p>\n<p><br><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href=\"https://www.points.com/contact/\"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>\n<p style=\"font-size: 10px;\"><span style=\"text-decoration: underline;\">Sources</span></p>\n<ol style=\"font-size: 10px;\">\n<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>\n<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>\n</ol>","head_html":null,"post_body":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Hero.png\" alt=\"Case in Points. Airplane with red carpet and roping leading to cabin entry. \" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>\n<p><span style=\"font-size: 1rem;\">The airport doors slide open before you, your lightw</span><span style=\"font-size: 1rem;\">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>\n<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>\n<!--more-->\n<p>You’re the envy of other passengers. You kick back and relax, free from stress. Welcome to elite status. There’s nothing better.&nbsp;</p>\n<p style=\"font-weight: bold;\"><span style=\"font-size: 20px; color: #027bb6;\">Loyalty program members want to feel this–now, more than ever.&nbsp;</span><span style=\"font-size: 20px; color: #027bb6;\"></span></p>\n<p>The travel industry is recovering and loyalty program members are leading the return with evolved views and expectations. After a two-year hiatus, globetrotting members are looking to make up for lost time and travel by enhancing every moment of their in-air and on-land experiences.&nbsp;</p>\n<p>But, while their desire to travel has bounced back fully, travel frequency is still lagging behind pre-pandemic levels. This has put travel brands in a difficult position, as even some of loyalty programs' best members are not naturally qualifying for the tier status benefits that are so effective at driving engagement and loyalty.</p>\n<p><a href=\"https://www.points.com/currency-utility/\" rel=\"noopener\">Points’ Elite product</a> enables loyalty program members to achieve, maintain, or upgrade their status by purchasing the missing tier points or miles required.&nbsp;</p>\n<p>Now more than ever, Elite is a timely solution to profitably capture market share by locking in high-value members.</p>\n<p>&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/EliteProductBenefits_R1-01.png\" alt=\"Elite product benefits. Expand status member pool, generate ancillary revenue, increase member engagement, retain high-value members, and continue to encourage travel. \" width=\"1742\" loading=\"lazy\" style=\"color: #027bb6; font-weight: bold; width: 1742px;\"></p>\n<p>&nbsp;</p>\n<p><span style=\"font-size: 20px; color: #027bb6; font-weight: bold;\">Challenge:</span></p>\n<p>Upon recognizing the signs of travel rebound, one North American airline wanted to explore a profitable way of maintaining and expanding its pool of elite status members to capture both immediate and future engagement.&nbsp;</p>\n<p>Like many programs in the pandemic, this partner had already engaged their high-value members with tactics such as offering <a href=\"https://thepointsguy.com/news/elite-qualification-changes/\" rel=\"noopener\">free status extensions</a> and reducing the points/miles thresholds to secure a particular tier.&nbsp;</p>\n<p>Now, with recovery in sight, our partner needed a unique approach to re-engage existing status members and attract new audiences, all while managing a tight bottom line.&nbsp;</p>\n<h2><span style=\"font-size: 20px;\">Solution:</span></h2>\n<p>Rather than continuing to automatically extend elite status to their members, this North American airline turned to Points to design and execute a promotional campaign for their Elite product.&nbsp;</p>\n<p>The goal: encourage members to purchase qualifying points, and therefore, boost program revenue and engagement. In order to expand and maintain this elite member base, we targeted two segments:</p>\n<ol>\n<li aria-level=\"1\"><strong>Current elite status members</strong> who wanted to maintain their status level but were not likely to reach that with their current spend</li>\n<li aria-level=\"1\"><strong>Non-elite members</strong> who were close to achieving status level but would likely fall short</li>\n</ol>\n<p>To determine <a href=\"/how-one-airline-unlocked-new-mileage-buyers-to-gain-an-edge-on-travel-recovery\" rel=\"noopener\">optimal campaign offers and pricing structure</a>, we leveraged historical promotional performance, member's unique purchase behaviour, travel engagement metrics and aggregated industry data. This enabled Points to accurately predict a member's propensity to transact while maximizing traffic, conversion, and profitability.</p>\n<p><span style=\"font-size: 20px;\"></span><span style=\"font-size: 20px;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ElementsDataDriven_R1-01.png\" alt=\"Elements of a data-driven Elite campaign. Historical promotional performance, member purchase behaviour, travel engagement metrics, and aggregated industry data.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></span></p>\n<h2><span style=\"font-size: 20px;\">Results:</span></h2>\n<p>This data-driven campaign<strong> generated near pre-pandemic levels of engagement, with 40% of transactions coming from members newly acquiring Elite status</strong>, locking in more high-value, loyal customers.<span style=\"color: #4d5156;\">¹</span><strong><span style=\"color: #4d5156;\">&nbsp;</span></strong></p>\n<p>Overall, <strong>it drove 4.5x the forecasted revenue, </strong>far surpassing expectations and proving there is a more profitable way to meet the demand for status.<strong><span style=\"color: #4d5156;\">²&nbsp;</span></strong></p>\n<p>By helping highly engaged members hold or gain status for the upcoming year, this Elite product promotion secured their engagement as travel trends upwards. As loyalty program members continue leading this demand, their desire for perks, upgrades, and an elite experience remains as strong as a delicious double espresso from the exclusive lounge.&nbsp;</p>\n<p>&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ResultsGraphic_R1-01.png\" alt=\"Campaign drove 4.5x expected revenue. 40% of transactions from members newly achieving status.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>&nbsp;</p>\n<p><br><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href=\"https://www.points.com/contact/\"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>\n<p style=\"font-size: 10px;\"><span style=\"text-decoration: underline;\">Sources</span></p>\n<ol style=\"font-size: 10px;\">\n<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>\n<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>\n</ol></span>","topic_ids":[47088495462,48278571108,65660089239],"html_title":"Now Inviting Elite Members to Board: How to Gain 5x the Revenue with Points’ Elite Product","cloned_from":74631367989,"rss_summary":"<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Hero.png\" alt=\"Case in Points. 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Airplane with red carpet and roping leading to cabin entry. \" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>\n<p><span style=\"font-size: 1rem;\">The airport doors slide open before you, your lightw</span><span style=\"font-size: 1rem;\">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>\n<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>\n<!--more-->\n<p>You’re the envy of other passengers. You kick back and relax, free from stress. Welcome to elite status. There’s nothing better.&nbsp;</p>\n<p style=\"font-weight: bold;\"><span style=\"font-size: 20px; color: #027bb6;\">Loyalty program members want to feel this–now, more than ever.&nbsp;</span><span style=\"font-size: 20px; color: #027bb6;\"></span></p>\n<p>The travel industry is recovering and loyalty program members are leading the return with evolved views and expectations. After a two-year hiatus, globetrotting members are looking to make up for lost time and travel by enhancing every moment of their in-air and on-land experiences.&nbsp;</p>\n<p>But, while their desire to travel has bounced back fully, travel frequency is still lagging behind pre-pandemic levels. This has put travel brands in a difficult position, as even some of loyalty programs' best members are not naturally qualifying for the tier status benefits that are so effective at driving engagement and loyalty.</p>\n<p><a href=\"https://www.points.com/currency-utility/\" rel=\"noopener\">Points’ Elite product</a> enables loyalty program members to achieve, maintain, or upgrade their status by purchasing the missing tier points or miles required.&nbsp;</p>\n<p>Now more than ever, Elite is a timely solution to profitably capture market share by locking in high-value members.</p>\n<p>&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/EliteProductBenefits_R1-01.png\" alt=\"Elite product benefits. Expand status member pool, generate ancillary revenue, increase member engagement, retain high-value members, and continue to encourage travel. \" width=\"1742\" loading=\"lazy\" style=\"color: #027bb6; font-weight: bold; width: 1742px;\"></p>\n<p>&nbsp;</p>\n<p><span style=\"font-size: 20px; color: #027bb6; font-weight: bold;\">Challenge:</span></p>\n<p>Upon recognizing the signs of travel rebound, one North American airline wanted to explore a profitable way of maintaining and expanding its pool of elite status members to capture both immediate and future engagement.&nbsp;</p>\n<p>Like many programs in the pandemic, this partner had already engaged their high-value members with tactics such as offering <a href=\"https://thepointsguy.com/news/elite-qualification-changes/\" rel=\"noopener\">free status extensions</a> and reducing the points/miles thresholds to secure a particular tier.&nbsp;</p>\n<p>Now, with recovery in sight, our partner needed a unique approach to re-engage existing status members and attract new audiences, all while managing a tight bottom line.&nbsp;</p>\n<h2><span style=\"font-size: 20px;\">Solution:</span></h2>\n<p>Rather than continuing to automatically extend elite status to their members, this North American airline turned to Points to design and execute a promotional campaign for their Elite product.&nbsp;</p>\n<p>The goal: encourage members to purchase qualifying points, and therefore, boost program revenue and engagement. In order to expand and maintain this elite member base, we targeted two segments:</p>\n<ol>\n<li aria-level=\"1\"><strong>Current elite status members</strong> who wanted to maintain their status level but were not likely to reach that with their current spend</li>\n<li aria-level=\"1\"><strong>Non-elite members</strong> who were close to achieving status level but would likely fall short</li>\n</ol>\n<p>To determine <a href=\"/how-one-airline-unlocked-new-mileage-buyers-to-gain-an-edge-on-travel-recovery\" rel=\"noopener\">optimal campaign offers and pricing structure</a>, we leveraged historical promotional performance, member's unique purchase behaviour, travel engagement metrics and aggregated industry data. This enabled Points to accurately predict a member's propensity to transact while maximizing traffic, conversion, and profitability.</p>\n<p><span style=\"font-size: 20px;\"></span><span style=\"font-size: 20px;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ElementsDataDriven_R1-01.png\" alt=\"Elements of a data-driven Elite campaign. Historical promotional performance, member purchase behaviour, travel engagement metrics, and aggregated industry data.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></span></p>\n<h2><span style=\"font-size: 20px;\">Results:</span></h2>\n<p>This data-driven campaign<strong> generated near pre-pandemic levels of engagement, with 40% of transactions coming from members newly acquiring Elite status</strong>, locking in more high-value, loyal customers.<span style=\"color: #4d5156;\">¹</span><strong><span style=\"color: #4d5156;\">&nbsp;</span></strong></p>\n<p>Overall, <strong>it drove 4.5x the forecasted revenue, </strong>far surpassing expectations and proving there is a more profitable way to meet the demand for status.<strong><span style=\"color: #4d5156;\">²&nbsp;</span></strong></p>\n<p>By helping highly engaged members hold or gain status for the upcoming year, this Elite product promotion secured their engagement as travel trends upwards. As loyalty program members continue leading this demand, their desire for perks, upgrades, and an elite experience remains as strong as a delicious double espresso from the exclusive lounge.&nbsp;</p>\n<p>&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ResultsGraphic_R1-01.png\" alt=\"Campaign drove 4.5x expected revenue. 40% of transactions from members newly achieving status.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>&nbsp;</p>\n<p><br><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href=\"https://www.points.com/contact/\"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>\n<p style=\"font-size: 10px;\"><span style=\"text-decoration: underline;\">Sources</span></p>\n<ol style=\"font-size: 10px;\">\n<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>\n<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>\n</ol>","head_html":null,"post_body":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Hero.png\" alt=\"Case in Points. Airplane with red carpet and roping leading to cabin entry. \" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>\n<p><span style=\"font-size: 1rem;\">The airport doors slide open before you, your lightw</span><span style=\"font-size: 1rem;\">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>\n<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>\n<!--more-->\n<p>You’re the envy of other passengers. You kick back and relax, free from stress. Welcome to elite status. There’s nothing better.&nbsp;</p>\n<p style=\"font-weight: bold;\"><span style=\"font-size: 20px; color: #027bb6;\">Loyalty program members want to feel this–now, more than ever.&nbsp;</span><span style=\"font-size: 20px; color: #027bb6;\"></span></p>\n<p>The travel industry is recovering and loyalty program members are leading the return with evolved views and expectations. After a two-year hiatus, globetrotting members are looking to make up for lost time and travel by enhancing every moment of their in-air and on-land experiences.&nbsp;</p>\n<p>But, while their desire to travel has bounced back fully, travel frequency is still lagging behind pre-pandemic levels. This has put travel brands in a difficult position, as even some of loyalty programs' best members are not naturally qualifying for the tier status benefits that are so effective at driving engagement and loyalty.</p>\n<p><a href=\"https://www.points.com/currency-utility/\" rel=\"noopener\">Points’ Elite product</a> enables loyalty program members to achieve, maintain, or upgrade their status by purchasing the missing tier points or miles required.&nbsp;</p>\n<p>Now more than ever, Elite is a timely solution to profitably capture market share by locking in high-value members.</p>\n<p>&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/EliteProductBenefits_R1-01.png\" alt=\"Elite product benefits. Expand status member pool, generate ancillary revenue, increase member engagement, retain high-value members, and continue to encourage travel. \" width=\"1742\" loading=\"lazy\" style=\"color: #027bb6; font-weight: bold; width: 1742px;\"></p>\n<p>&nbsp;</p>\n<p><span style=\"font-size: 20px; color: #027bb6; font-weight: bold;\">Challenge:</span></p>\n<p>Upon recognizing the signs of travel rebound, one North American airline wanted to explore a profitable way of maintaining and expanding its pool of elite status members to capture both immediate and future engagement.&nbsp;</p>\n<p>Like many programs in the pandemic, this partner had already engaged their high-value members with tactics such as offering <a href=\"https://thepointsguy.com/news/elite-qualification-changes/\" rel=\"noopener\">free status extensions</a> and reducing the points/miles thresholds to secure a particular tier.&nbsp;</p>\n<p>Now, with recovery in sight, our partner needed a unique approach to re-engage existing status members and attract new audiences, all while managing a tight bottom line.&nbsp;</p>\n<h2><span style=\"font-size: 20px;\">Solution:</span></h2>\n<p>Rather than continuing to automatically extend elite status to their members, this North American airline turned to Points to design and execute a promotional campaign for their Elite product.&nbsp;</p>\n<p>The goal: encourage members to purchase qualifying points, and therefore, boost program revenue and engagement. In order to expand and maintain this elite member base, we targeted two segments:</p>\n<ol>\n<li aria-level=\"1\"><strong>Current elite status members</strong> who wanted to maintain their status level but were not likely to reach that with their current spend</li>\n<li aria-level=\"1\"><strong>Non-elite members</strong> who were close to achieving status level but would likely fall short</li>\n</ol>\n<p>To determine <a href=\"/how-one-airline-unlocked-new-mileage-buyers-to-gain-an-edge-on-travel-recovery\" rel=\"noopener\">optimal campaign offers and pricing structure</a>, we leveraged historical promotional performance, member's unique purchase behaviour, travel engagement metrics and aggregated industry data. This enabled Points to accurately predict a member's propensity to transact while maximizing traffic, conversion, and profitability.</p>\n<p><span style=\"font-size: 20px;\"></span><span style=\"font-size: 20px;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ElementsDataDriven_R1-01.png\" alt=\"Elements of a data-driven Elite campaign. Historical promotional performance, member purchase behaviour, travel engagement metrics, and aggregated industry data.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></span></p>\n<h2><span style=\"font-size: 20px;\">Results:</span></h2>\n<p>This data-driven campaign<strong> generated near pre-pandemic levels of engagement, with 40% of transactions coming from members newly acquiring Elite status</strong>, locking in more high-value, loyal customers.<span style=\"color: #4d5156;\">¹</span><strong><span style=\"color: #4d5156;\">&nbsp;</span></strong></p>\n<p>Overall, <strong>it drove 4.5x the forecasted revenue, </strong>far surpassing expectations and proving there is a more profitable way to meet the demand for status.<strong><span style=\"color: #4d5156;\">²&nbsp;</span></strong></p>\n<p>By helping highly engaged members hold or gain status for the upcoming year, this Elite product promotion secured their engagement as travel trends upwards. As loyalty program members continue leading this demand, their desire for perks, upgrades, and an elite experience remains as strong as a delicious double espresso from the exclusive lounge.&nbsp;</p>\n<p>&nbsp;</p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ResultsGraphic_R1-01.png\" alt=\"Campaign drove 4.5x expected revenue. 40% of transactions from members newly achieving status.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>&nbsp;</p>\n<p><br><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href=\"https://www.points.com/contact/\"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>\n<p style=\"font-size: 10px;\"><span style=\"text-decoration: underline;\">Sources</span></p>\n<ol style=\"font-size: 10px;\">\n<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>\n<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>\n</ol></span>","topic_ids":[47088495462,48278571108,65660089239],"html_title":"Now Inviting Elite Members to Board: How to Gain 5x the Revenue with Points’ Elite Product","cloned_from":74631367989,"rss_summary":"<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Hero.png\" alt=\"Case in Points. Airplane with red carpet and roping leading to cabin entry. \" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>\n<p><span style=\"font-size: 1rem;\">The airport doors slide open before you, your lightw</span><span style=\"font-size: 1rem;\">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>\n<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>\n","campaign_utm":null,"post_summary":"<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Hero.png\" alt=\"Case in Points. Airplane with red carpet and roping leading to cabin entry. \" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>\n<p><span style=\"font-size: 1rem;\">The airport doors slide open before you, your lightw</span><span style=\"font-size: 1rem;\">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>\n<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>\n","published_at":1653656646970,"campaign_name":null,"composition_id":0,"featured_image":"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Thumbnaill-1.png","unpublished_at":0,"page_redirected":false,"published_by_id":23891904,"has_user_changes":true,"legacy_post_guid":"","meta_description":"Enabling loyalty program members to get or keep status by purchasing the points/miles required, Points' Elite product is a timely, profitable solution. \n","page_expiry_date":null,"legacy_blog_tabid":null,"use_featured_image":true,"last_edit_update_id":null,"page_expiry_enabled":false,"publish_immediately":true,"attached_stylesheets":[],"featured_image_width":600,"last_edit_session_id":null,"featured_image_height":300,"scheduled_update_date":0,"link_rel_canonical_url":null,"featured_image_alt_text":"Airplane with open door with red carpet and roping leading to cabin entry.","page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","enable_google_amp_output_override":false,"blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":0,"header":null}, jsonBodyMap={tag_ids=[47088495462, 48278571108, 65660089239], blog_publish_instant_email_retry_count=0, featured_image_alt_text=Airplane with open door with red carpet and roping leading to cabin entry., topic_ids=[47088495462, 48278571108, 65660089239], featured_image_width=600, featured_image_height=300, html_title=Now Inviting Elite Members to Board: How to Gain 5x the Revenue with Points’ Elite Product, featured_image=https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Thumbnaill-1.png, meta_description=Enabling loyalty program members to get or keep status by purchasing the points/miles required, Points' Elite product is a timely, profitable solution. 
, has_user_changes=true, attached_stylesheets=[], composition_id=0, enable_google_amp_output_override=false, post_body=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Hero.png" alt="Case in Points. Airplane with red carpet and roping leading to cabin entry. " width="1742" loading="lazy" style="width: 1742px;"></p>
<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>
<p><span style="font-size: 1rem;">The airport doors slide open before you, your lightw</span><span style="font-size: 1rem;">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>
<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>
<!--more-->
<p>You’re the envy of other passengers. You kick back and relax, free from stress. Welcome to elite status. There’s nothing better.&nbsp;</p>
<p style="font-weight: bold;"><span style="font-size: 20px; color: #027bb6;">Loyalty program members want to feel this–now, more than ever.&nbsp;</span><span style="font-size: 20px; color: #027bb6;"></span></p>
<p>The travel industry is recovering and loyalty program members are leading the return with evolved views and expectations. After a two-year hiatus, globetrotting members are looking to make up for lost time and travel by enhancing every moment of their in-air and on-land experiences.&nbsp;</p>
<p>But, while their desire to travel has bounced back fully, travel frequency is still lagging behind pre-pandemic levels. This has put travel brands in a difficult position, as even some of loyalty programs' best members are not naturally qualifying for the tier status benefits that are so effective at driving engagement and loyalty.</p>
<p><a href="https://www.points.com/currency-utility/" rel="noopener">Points’ Elite product</a> enables loyalty program members to achieve, maintain, or upgrade their status by purchasing the missing tier points or miles required.&nbsp;</p>
<p>Now more than ever, Elite is a timely solution to profitably capture market share by locking in high-value members.</p>
<p>&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/EliteProductBenefits_R1-01.png" alt="Elite product benefits. Expand status member pool, generate ancillary revenue, increase member engagement, retain high-value members, and continue to encourage travel. " width="1742" loading="lazy" style="color: #027bb6; font-weight: bold; width: 1742px;"></p>
<p>&nbsp;</p>
<p><span style="font-size: 20px; color: #027bb6; font-weight: bold;">Challenge:</span></p>
<p>Upon recognizing the signs of travel rebound, one North American airline wanted to explore a profitable way of maintaining and expanding its pool of elite status members to capture both immediate and future engagement.&nbsp;</p>
<p>Like many programs in the pandemic, this partner had already engaged their high-value members with tactics such as offering <a href="https://thepointsguy.com/news/elite-qualification-changes/" rel="noopener">free status extensions</a> and reducing the points/miles thresholds to secure a particular tier.&nbsp;</p>
<p>Now, with recovery in sight, our partner needed a unique approach to re-engage existing status members and attract new audiences, all while managing a tight bottom line.&nbsp;</p>
<h2><span style="font-size: 20px;">Solution:</span></h2>
<p>Rather than continuing to automatically extend elite status to their members, this North American airline turned to Points to design and execute a promotional campaign for their Elite product.&nbsp;</p>
<p>The goal: encourage members to purchase qualifying points, and therefore, boost program revenue and engagement. In order to expand and maintain this elite member base, we targeted two segments:</p>
<ol>
<li aria-level="1"><strong>Current elite status members</strong> who wanted to maintain their status level but were not likely to reach that with their current spend</li>
<li aria-level="1"><strong>Non-elite members</strong> who were close to achieving status level but would likely fall short</li>
</ol>
<p>To determine <a href="/how-one-airline-unlocked-new-mileage-buyers-to-gain-an-edge-on-travel-recovery" rel="noopener">optimal campaign offers and pricing structure</a>, we leveraged historical promotional performance, member's unique purchase behaviour, travel engagement metrics and aggregated industry data. This enabled Points to accurately predict a member's propensity to transact while maximizing traffic, conversion, and profitability.</p>
<p><span style="font-size: 20px;"></span><span style="font-size: 20px;"><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ElementsDataDriven_R1-01.png" alt="Elements of a data-driven Elite campaign. Historical promotional performance, member purchase behaviour, travel engagement metrics, and aggregated industry data." width="1742" loading="lazy" style="width: 1742px;"></span></p>
<h2><span style="font-size: 20px;">Results:</span></h2>
<p>This data-driven campaign<strong> generated near pre-pandemic levels of engagement, with 40% of transactions coming from members newly acquiring Elite status</strong>, locking in more high-value, loyal customers.<span style="color: #4d5156;">¹</span><strong><span style="color: #4d5156;">&nbsp;</span></strong></p>
<p>Overall, <strong>it drove 4.5x the forecasted revenue, </strong>far surpassing expectations and proving there is a more profitable way to meet the demand for status.<strong><span style="color: #4d5156;">²&nbsp;</span></strong></p>
<p>By helping highly engaged members hold or gain status for the upcoming year, this Elite product promotion secured their engagement as travel trends upwards. As loyalty program members continue leading this demand, their desire for perks, upgrades, and an elite experience remains as strong as a delicious double espresso from the exclusive lounge.&nbsp;</p>
<p>&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ResultsGraphic_R1-01.png" alt="Campaign drove 4.5x expected revenue. 40% of transactions from members newly achieving status." width="1742" loading="lazy" style="width: 1742px;"></p>
<p>&nbsp;</p>
<p><br><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href="https://www.points.com/contact/"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>
<p style="font-size: 10px;"><span style="text-decoration: underline;">Sources</span></p>
<ol style="font-size: 10px;">
<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>
<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>
</ol></span>, blog_publish_to_social_media_task=DONE_NOT_SENT, cloned_from=74631367989}, keywords=[], label=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Now Inviting Elite Members to Board: How to Gain 5x the Revenue with Points’ Elite Product</span>, language=en-ca, languageVariant=false, layoutSections={}, legacyBlogTabid=null, legacyId=null, legacyPostGuid=, linkRelCanonicalUrl=null, linkRelCanonicalUrlColumn=null, listTemplate=points/cobalt/templates/blog-index.html, liveDomain=news.points.com, mab=false, mabExperimentId=null, mabMaster=false, mabVariant=false, majorVersion=0, metaDescription=Enabling loyalty program members to get or keep status by purchasing the points/miles required, Points' Elite product is a timely, profitable solution. 
, metaKeywords=null, migratedLegacyPost=false, name=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Now Inviting Elite Members to Board: How to Gain 5x the Revenue with Points’ Elite Product</span>, nextPostFeaturedImage=https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Plusgrade%20Points%20logo%20thumbnail.png, nextPostFeaturedImageAltText=Plusgrade logo and Points logo., nextPostName=Plusgrade and Points officially join forces, nextPostSlug=plusgrade-and-points-officially-join-forces, onlyIdSlug=false, pageExpiryDate=null, pageExpiryDateColumn=null, pageExpiryRedirectId=null, pageExpiryRedirectIdColumn=null, pageExpiryRedirectUrl=null, pageExpiryRedirectUrlColumn=null, pageRedirectedColumn=false, pageTitle=Now Inviting Elite Members to Board: How to Gain 5x the Revenue with Points’ Elite Product, parentBlog='News & Insights' blog (42029737059) of hub id 9407148, password=null, passwordColumn=null, pastMabExperimentIds=[], performableGuid=null, performableVariationLetter=null, permissionedObjectType=Optional[BLOG_POST], personas=[], placementGuids=[], portableKey=null, portalId=9407148, position=null, postBody=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Hero.png" alt="Case in Points. Airplane with red carpet and roping leading to cabin entry. " width="1742" loading="lazy" style="width: 1742px;"></p>
<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>
<p><span style="font-size: 1rem;">The airport doors slide open before you, your lightw</span><span style="font-size: 1rem;">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>
<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>
<!--more-->
<p>You’re the envy of other passengers. You kick back and relax, free from stress. Welcome to elite status. There’s nothing better.&nbsp;</p>
<p style="font-weight: bold;"><span style="font-size: 20px; color: #027bb6;">Loyalty program members want to feel this–now, more than ever.&nbsp;</span><span style="font-size: 20px; color: #027bb6;"></span></p>
<p>The travel industry is recovering and loyalty program members are leading the return with evolved views and expectations. After a two-year hiatus, globetrotting members are looking to make up for lost time and travel by enhancing every moment of their in-air and on-land experiences.&nbsp;</p>
<p>But, while their desire to travel has bounced back fully, travel frequency is still lagging behind pre-pandemic levels. This has put travel brands in a difficult position, as even some of loyalty programs' best members are not naturally qualifying for the tier status benefits that are so effective at driving engagement and loyalty.</p>
<p><a href="https://www.points.com/currency-utility/" rel="noopener">Points’ Elite product</a> enables loyalty program members to achieve, maintain, or upgrade their status by purchasing the missing tier points or miles required.&nbsp;</p>
<p>Now more than ever, Elite is a timely solution to profitably capture market share by locking in high-value members.</p>
<p>&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/EliteProductBenefits_R1-01.png" alt="Elite product benefits. Expand status member pool, generate ancillary revenue, increase member engagement, retain high-value members, and continue to encourage travel. " width="1742" loading="lazy" style="color: #027bb6; font-weight: bold; width: 1742px;"></p>
<p>&nbsp;</p>
<p><span style="font-size: 20px; color: #027bb6; font-weight: bold;">Challenge:</span></p>
<p>Upon recognizing the signs of travel rebound, one North American airline wanted to explore a profitable way of maintaining and expanding its pool of elite status members to capture both immediate and future engagement.&nbsp;</p>
<p>Like many programs in the pandemic, this partner had already engaged their high-value members with tactics such as offering <a href="https://thepointsguy.com/news/elite-qualification-changes/" rel="noopener">free status extensions</a> and reducing the points/miles thresholds to secure a particular tier.&nbsp;</p>
<p>Now, with recovery in sight, our partner needed a unique approach to re-engage existing status members and attract new audiences, all while managing a tight bottom line.&nbsp;</p>
<h2><span style="font-size: 20px;">Solution:</span></h2>
<p>Rather than continuing to automatically extend elite status to their members, this North American airline turned to Points to design and execute a promotional campaign for their Elite product.&nbsp;</p>
<p>The goal: encourage members to purchase qualifying points, and therefore, boost program revenue and engagement. In order to expand and maintain this elite member base, we targeted two segments:</p>
<ol>
<li aria-level="1"><strong>Current elite status members</strong> who wanted to maintain their status level but were not likely to reach that with their current spend</li>
<li aria-level="1"><strong>Non-elite members</strong> who were close to achieving status level but would likely fall short</li>
</ol>
<p>To determine <a href="/how-one-airline-unlocked-new-mileage-buyers-to-gain-an-edge-on-travel-recovery" rel="noopener">optimal campaign offers and pricing structure</a>, we leveraged historical promotional performance, member's unique purchase behaviour, travel engagement metrics and aggregated industry data. This enabled Points to accurately predict a member's propensity to transact while maximizing traffic, conversion, and profitability.</p>
<p><span style="font-size: 20px;"></span><span style="font-size: 20px;"><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ElementsDataDriven_R1-01.png" alt="Elements of a data-driven Elite campaign. Historical promotional performance, member purchase behaviour, travel engagement metrics, and aggregated industry data." width="1742" loading="lazy" style="width: 1742px;"></span></p>
<h2><span style="font-size: 20px;">Results:</span></h2>
<p>This data-driven campaign<strong> generated near pre-pandemic levels of engagement, with 40% of transactions coming from members newly acquiring Elite status</strong>, locking in more high-value, loyal customers.<span style="color: #4d5156;">¹</span><strong><span style="color: #4d5156;">&nbsp;</span></strong></p>
<p>Overall, <strong>it drove 4.5x the forecasted revenue, </strong>far surpassing expectations and proving there is a more profitable way to meet the demand for status.<strong><span style="color: #4d5156;">²&nbsp;</span></strong></p>
<p>By helping highly engaged members hold or gain status for the upcoming year, this Elite product promotion secured their engagement as travel trends upwards. As loyalty program members continue leading this demand, their desire for perks, upgrades, and an elite experience remains as strong as a delicious double espresso from the exclusive lounge.&nbsp;</p>
<p>&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ResultsGraphic_R1-01.png" alt="Campaign drove 4.5x expected revenue. 40% of transactions from members newly achieving status." width="1742" loading="lazy" style="width: 1742px;"></p>
<p>&nbsp;</p>
<p><br><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href="https://www.points.com/contact/"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>
<p style="font-size: 10px;"><span style="text-decoration: underline;">Sources</span></p>
<ol style="font-size: 10px;">
<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>
<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>
</ol></span>, postBodyRss=<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Hero.png" alt="Case in Points. Airplane with red carpet and roping leading to cabin entry. " width="1742" loading="lazy" style="width: 1742px;"></p>
<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>
<p><span style="font-size: 1rem;">The airport doors slide open before you, your lightw</span><span style="font-size: 1rem;">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>
<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>
<!--more-->
<p>You’re the envy of other passengers. You kick back and relax, free from stress. Welcome to elite status. There’s nothing better.&nbsp;</p>
<p style="font-weight: bold;"><span style="font-size: 20px; color: #027bb6;">Loyalty program members want to feel this–now, more than ever.&nbsp;</span><span style="font-size: 20px; color: #027bb6;"></span></p>
<p>The travel industry is recovering and loyalty program members are leading the return with evolved views and expectations. After a two-year hiatus, globetrotting members are looking to make up for lost time and travel by enhancing every moment of their in-air and on-land experiences.&nbsp;</p>
<p>But, while their desire to travel has bounced back fully, travel frequency is still lagging behind pre-pandemic levels. This has put travel brands in a difficult position, as even some of loyalty programs' best members are not naturally qualifying for the tier status benefits that are so effective at driving engagement and loyalty.</p>
<p><a href="https://www.points.com/currency-utility/" rel="noopener">Points’ Elite product</a> enables loyalty program members to achieve, maintain, or upgrade their status by purchasing the missing tier points or miles required.&nbsp;</p>
<p>Now more than ever, Elite is a timely solution to profitably capture market share by locking in high-value members.</p>
<p>&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/EliteProductBenefits_R1-01.png" alt="Elite product benefits. Expand status member pool, generate ancillary revenue, increase member engagement, retain high-value members, and continue to encourage travel. " width="1742" loading="lazy" style="color: #027bb6; font-weight: bold; width: 1742px;"></p>
<p>&nbsp;</p>
<p><span style="font-size: 20px; color: #027bb6; font-weight: bold;">Challenge:</span></p>
<p>Upon recognizing the signs of travel rebound, one North American airline wanted to explore a profitable way of maintaining and expanding its pool of elite status members to capture both immediate and future engagement.&nbsp;</p>
<p>Like many programs in the pandemic, this partner had already engaged their high-value members with tactics such as offering <a href="https://thepointsguy.com/news/elite-qualification-changes/" rel="noopener">free status extensions</a> and reducing the points/miles thresholds to secure a particular tier.&nbsp;</p>
<p>Now, with recovery in sight, our partner needed a unique approach to re-engage existing status members and attract new audiences, all while managing a tight bottom line.&nbsp;</p>
<h2><span style="font-size: 20px;">Solution:</span></h2>
<p>Rather than continuing to automatically extend elite status to their members, this North American airline turned to Points to design and execute a promotional campaign for their Elite product.&nbsp;</p>
<p>The goal: encourage members to purchase qualifying points, and therefore, boost program revenue and engagement. In order to expand and maintain this elite member base, we targeted two segments:</p>
<ol>
<li aria-level="1"><strong>Current elite status members</strong> who wanted to maintain their status level but were not likely to reach that with their current spend</li>
<li aria-level="1"><strong>Non-elite members</strong> who were close to achieving status level but would likely fall short</li>
</ol>
<p>To determine <a href="/how-one-airline-unlocked-new-mileage-buyers-to-gain-an-edge-on-travel-recovery" rel="noopener">optimal campaign offers and pricing structure</a>, we leveraged historical promotional performance, member's unique purchase behaviour, travel engagement metrics and aggregated industry data. This enabled Points to accurately predict a member's propensity to transact while maximizing traffic, conversion, and profitability.</p>
<p><span style="font-size: 20px;"></span><span style="font-size: 20px;"><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ElementsDataDriven_R1-01.png" alt="Elements of a data-driven Elite campaign. Historical promotional performance, member purchase behaviour, travel engagement metrics, and aggregated industry data." width="1742" loading="lazy" style="width: 1742px;"></span></p>
<h2><span style="font-size: 20px;">Results:</span></h2>
<p>This data-driven campaign<strong> generated near pre-pandemic levels of engagement, with 40% of transactions coming from members newly acquiring Elite status</strong>, locking in more high-value, loyal customers.<span style="color: #4d5156;">¹</span><strong><span style="color: #4d5156;">&nbsp;</span></strong></p>
<p>Overall, <strong>it drove 4.5x the forecasted revenue, </strong>far surpassing expectations and proving there is a more profitable way to meet the demand for status.<strong><span style="color: #4d5156;">²&nbsp;</span></strong></p>
<p>By helping highly engaged members hold or gain status for the upcoming year, this Elite product promotion secured their engagement as travel trends upwards. As loyalty program members continue leading this demand, their desire for perks, upgrades, and an elite experience remains as strong as a delicious double espresso from the exclusive lounge.&nbsp;</p>
<p>&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ResultsGraphic_R1-01.png" alt="Campaign drove 4.5x expected revenue. 40% of transactions from members newly achieving status." width="1742" loading="lazy" style="width: 1742px;"></p>
<p>&nbsp;</p>
<p><br><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href="https://www.points.com/contact/"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>
<p style="font-size: 10px;"><span style="text-decoration: underline;">Sources</span></p>
<ol style="font-size: 10px;">
<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>
<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>
</ol>, postEmailContent=<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p> 
<p><span style="font-size: 1rem;">The airport doors slide open before you, your lightw</span><span style="font-size: 1rem;">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p> 
<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>, postFeaturedImageIfEnabled=https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Thumbnaill-1.png, postListContent=<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p> 
<p><span style="font-size: 1rem;">The airport doors slide open before you, your lightw</span><span style="font-size: 1rem;">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p> 
<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>, postListSummaryFeaturedImage=https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Thumbnaill-1.png, postRssContent=<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p> 
<p><span style="font-size: 1rem;">The airport doors slide open before you, your lightw</span><span style="font-size: 1rem;">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p> 
<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>, postRssSummaryFeaturedImage=https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Thumbnaill-1.png, postSummary=<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Hero.png" alt="Case in Points. Airplane with red carpet and roping leading to cabin entry. " width="1742" loading="lazy" style="width: 1742px;"></p>
<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>
<p><span style="font-size: 1rem;">The airport doors slide open before you, your lightw</span><span style="font-size: 1rem;">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>
<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>
, postSummaryRss=<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p> 
<p><span style="font-size: 1rem;">The airport doors slide open before you, your lightw</span><span style="font-size: 1rem;">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p> 
<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>, postTemplate=points/cobalt/templates/blog-post.html, potentiallyStale=false, previewImageSrc=null, previewKey=sSHDURDu, previousPostFeaturedImage=https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Hubspot-Skift-Thumbnail.png, previousPostFeaturedImageAltText=Points CEO Rob MacLean at Skift Travel Loyalty Summit, previousPostName=Points’ CEO on How Loyalty Strategies Are Driving Travel Innovation, previousPostSlug=points-ceo-on-how-loyalty-strategies-are-driving-travel-innovation, processingStatus=PUBLISHED, propertyForDynamicPageCanonicalUrl=null, propertyForDynamicPageFeaturedImage=null, propertyForDynamicPageMetaDescription=null, propertyForDynamicPageSlug=null, propertyForDynamicPageTitle=null, publicAccessRules=[], publicAccessRulesEnabled=false, publicAccessRulesEnabledColumn=false, publishDate=2022-05-27 13:04:06, publishDateLocalTime=2022-05-27T13:04:06.971Z, publishDateLocalized=com.hubspot.jinjava.objects.date.FormattedDate@127c2e38, publishDateLong=1653656646971, publishDateSnakeCaseLong=1653656646971, publishImmediately=true, publishImmediatelyColumn=null, publishTimezoneOffset=null, publishedAt=1653656646970, publishedByEmail=null, publishedById=23891904, publishedByName=null, publishedUrl=https://news.points.com/now-inviting-elite-members-to-board-how-to-gain-5x-the-revenue-with-points-elite-product-case-in-points, requiresDeletion=false, resolvedDomain=news.points.com, resolvedLanguage=null, rssBody=<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Hero.png" alt="Case in Points. Airplane with red carpet and roping leading to cabin entry. " width="1742" loading="lazy" style="width: 1742px;"></p>
<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>
<p><span style="font-size: 1rem;">The airport doors slide open before you, your lightw</span><span style="font-size: 1rem;">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>
<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>
<!--more-->
<p>You’re the envy of other passengers. You kick back and relax, free from stress. Welcome to elite status. There’s nothing better.&nbsp;</p>
<p style="font-weight: bold;"><span style="font-size: 20px; color: #027bb6;">Loyalty program members want to feel this–now, more than ever.&nbsp;</span><span style="font-size: 20px; color: #027bb6;"></span></p>
<p>The travel industry is recovering and loyalty program members are leading the return with evolved views and expectations. After a two-year hiatus, globetrotting members are looking to make up for lost time and travel by enhancing every moment of their in-air and on-land experiences.&nbsp;</p>
<p>But, while their desire to travel has bounced back fully, travel frequency is still lagging behind pre-pandemic levels. This has put travel brands in a difficult position, as even some of loyalty programs' best members are not naturally qualifying for the tier status benefits that are so effective at driving engagement and loyalty.</p>
<p><a href="https://www.points.com/currency-utility/" rel="noopener">Points’ Elite product</a> enables loyalty program members to achieve, maintain, or upgrade their status by purchasing the missing tier points or miles required.&nbsp;</p>
<p>Now more than ever, Elite is a timely solution to profitably capture market share by locking in high-value members.</p>
<p>&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/EliteProductBenefits_R1-01.png" alt="Elite product benefits. Expand status member pool, generate ancillary revenue, increase member engagement, retain high-value members, and continue to encourage travel. " width="1742" loading="lazy" style="color: #027bb6; font-weight: bold; width: 1742px;"></p>
<p>&nbsp;</p>
<p><span style="font-size: 20px; color: #027bb6; font-weight: bold;">Challenge:</span></p>
<p>Upon recognizing the signs of travel rebound, one North American airline wanted to explore a profitable way of maintaining and expanding its pool of elite status members to capture both immediate and future engagement.&nbsp;</p>
<p>Like many programs in the pandemic, this partner had already engaged their high-value members with tactics such as offering <a href="https://thepointsguy.com/news/elite-qualification-changes/" rel="noopener">free status extensions</a> and reducing the points/miles thresholds to secure a particular tier.&nbsp;</p>
<p>Now, with recovery in sight, our partner needed a unique approach to re-engage existing status members and attract new audiences, all while managing a tight bottom line.&nbsp;</p>
<h2><span style="font-size: 20px;">Solution:</span></h2>
<p>Rather than continuing to automatically extend elite status to their members, this North American airline turned to Points to design and execute a promotional campaign for their Elite product.&nbsp;</p>
<p>The goal: encourage members to purchase qualifying points, and therefore, boost program revenue and engagement. In order to expand and maintain this elite member base, we targeted two segments:</p>
<ol>
<li aria-level="1"><strong>Current elite status members</strong> who wanted to maintain their status level but were not likely to reach that with their current spend</li>
<li aria-level="1"><strong>Non-elite members</strong> who were close to achieving status level but would likely fall short</li>
</ol>
<p>To determine <a href="/how-one-airline-unlocked-new-mileage-buyers-to-gain-an-edge-on-travel-recovery" rel="noopener">optimal campaign offers and pricing structure</a>, we leveraged historical promotional performance, member's unique purchase behaviour, travel engagement metrics and aggregated industry data. This enabled Points to accurately predict a member's propensity to transact while maximizing traffic, conversion, and profitability.</p>
<p><span style="font-size: 20px;"></span><span style="font-size: 20px;"><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ElementsDataDriven_R1-01.png" alt="Elements of a data-driven Elite campaign. Historical promotional performance, member purchase behaviour, travel engagement metrics, and aggregated industry data." width="1742" loading="lazy" style="width: 1742px;"></span></p>
<h2><span style="font-size: 20px;">Results:</span></h2>
<p>This data-driven campaign<strong> generated near pre-pandemic levels of engagement, with 40% of transactions coming from members newly acquiring Elite status</strong>, locking in more high-value, loyal customers.<span style="color: #4d5156;">¹</span><strong><span style="color: #4d5156;">&nbsp;</span></strong></p>
<p>Overall, <strong>it drove 4.5x the forecasted revenue, </strong>far surpassing expectations and proving there is a more profitable way to meet the demand for status.<strong><span style="color: #4d5156;">²&nbsp;</span></strong></p>
<p>By helping highly engaged members hold or gain status for the upcoming year, this Elite product promotion secured their engagement as travel trends upwards. As loyalty program members continue leading this demand, their desire for perks, upgrades, and an elite experience remains as strong as a delicious double espresso from the exclusive lounge.&nbsp;</p>
<p>&nbsp;</p>
<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/ResultsGraphic_R1-01.png" alt="Campaign drove 4.5x expected revenue. 40% of transactions from members newly achieving status." width="1742" loading="lazy" style="width: 1742px;"></p>
<p>&nbsp;</p>
<p><br><em>Points provides best-in-class loyalty solutions and marketing expertise to nearly 60 of the world's most well-known loyalty programs.</em><a href="https://www.points.com/contact/"><em><span> Learn more</span></em></a> <em>about how Points can help loyalty programs unlock their full potential.</em></p>
<p style="font-size: 10px;"><span style="text-decoration: underline;">Sources</span></p>
<ol style="font-size: 10px;">
<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>
<li><span>Data from promotion with North American Airline partner, December 2021.</span></li>
</ol>, rssSummary=<p><img src="https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points_CIP_MayJune_Hero.png" alt="Case in Points. Airplane with red carpet and roping leading to cabin entry. " width="1742" loading="lazy" style="width: 1742px;"></p>
<p>Your loyalty program members love their status as much as you do. Remember that feeling?</p>
<p><span style="font-size: 1rem;">The airport doors slide open before you, your lightw</span><span style="font-size: 1rem;">eight carry-on rolls easily at your side as you breeze through a short security line and priority check-in.&nbsp;</span></p>
<p>You’re one of the first to board and your suitcase fits perfectly in the luggage compartment directly above your upgraded business class seat. A flight attendant greets you with a fresh, warm towel and a bubbly glass of champagne.&nbsp;</p>
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