JSON
(BlogPost: {
"ab" : false,
"abStatus" : null,
"abTestId" : null,
"abVariation" : false,
"abVariationAutomated" : false,
"absoluteUrl" : "https://news.points.com/want-to-increase-loyalty-currency-sales",
"afterPostBody" : null,
"aifeatures" : null,
"allowedSlugConflict" : false,
"analytics" : null,
"analyticsPageId" : "93659829916",
"analyticsPageType" : "blog-post",
"approvalStatus" : null,
"archived" : false,
"archivedAt" : 0,
"archivedInDashboard" : false,
"areCommentsAllowed" : false,
"attachedStylesheets" : [ ],
"audienceAccess" : "PUBLIC",
"author" : null,
"authorName" : null,
"authorUsername" : null,
"blogAuthor" : {
"avatar" : "",
"bio" : "",
"cdnPurgeEmbargoTime" : null,
"cosObjectType" : "BLOG_AUTHOR",
"created" : 1614354401483,
"deletedAt" : 0,
"displayName" : "Points",
"email" : "",
"facebook" : "",
"fullName" : "Points",
"gravatarUrl" : null,
"hasSocialProfiles" : false,
"id" : 42030793539,
"label" : "Points",
"language" : "en-ca",
"linkedin" : "",
"name" : "Points",
"portalId" : 9407148,
"slug" : "points",
"translatedFromId" : null,
"translations" : { },
"twitter" : "",
"twitterUsername" : "",
"updated" : 1614354401483,
"userId" : null,
"username" : null,
"website" : ""
},
"blogAuthorId" : 42030793539,
"blogPostAuthor" : {
"avatar" : "",
"bio" : "",
"cdnPurgeEmbargoTime" : null,
"cosObjectType" : "BLOG_AUTHOR",
"created" : 1614354401483,
"deletedAt" : 0,
"displayName" : "Points",
"email" : "",
"facebook" : "",
"fullName" : "Points",
"gravatarUrl" : null,
"hasSocialProfiles" : false,
"id" : 42030793539,
"label" : "Points",
"language" : "en-ca",
"linkedin" : "",
"name" : "Points",
"portalId" : 9407148,
"slug" : "points",
"translatedFromId" : null,
"translations" : { },
"twitter" : "",
"twitterUsername" : "",
"updated" : 1614354401483,
"userId" : null,
"username" : null,
"website" : ""
},
"blogPostScheduleTaskUid" : null,
"blogPublishInstantEmailCampaignId" : null,
"blogPublishInstantEmailRetryCount" : null,
"blogPublishInstantEmailTaskUid" : null,
"blogPublishToSocialMediaTask" : "DONE_NOT_SENT",
"blueprintTypeId" : 0,
"businessUnitId" : null,
"campaign" : null,
"campaignName" : null,
"campaignUtm" : null,
"category" : 3,
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"checkPostLevelAudienceAccessFirst" : true,
"clonedFrom" : null,
"composeBody" : null,
"compositionId" : 0,
"contentAccessRuleIds" : [ ],
"contentAccessRuleTypes" : [ ],
"contentGroup" : 42029737059,
"contentGroupId" : 42029737059,
"contentTypeCategory" : 3,
"contentTypeCategoryId" : 3,
"contentTypeId" : null,
"created" : 1669831718327,
"createdByAgent" : null,
"createdById" : 48443802,
"createdTime" : 1669831718327,
"crmObjectId" : null,
"css" : { },
"cssText" : "",
"ctaClicks" : null,
"ctaViews" : null,
"currentState" : "PUBLISHED",
"currentlyPublished" : true,
"deletedAt" : 0,
"deletedBy" : null,
"deletedByEmail" : null,
"deletedById" : null,
"domain" : "",
"dynamicPageDataSourceId" : null,
"dynamicPageDataSourceType" : null,
"dynamicPageHubDbTableId" : null,
"enableDomainStylesheets" : null,
"enableGoogleAmpOutputOverride" : false,
"enableLayoutStylesheets" : null,
"errors" : [ ],
"featuredImage" : "https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Thumbnail-1.png",
"featuredImageAltText" : "Seventy-one percent of Accelerate Anything transactors never purchased miles before.",
"featuredImageHeight" : 300,
"featuredImageLength" : 0,
"featuredImageWidth" : 600,
"flexAreas" : { },
"folderId" : null,
"footerHtml" : null,
"freezeDate" : 1673272800000,
"generateJsonLdEnabledOverride" : true,
"hasContentAccessRules" : false,
"hasUserChanges" : true,
"headHtml" : null,
"header" : null,
"htmlTitle" : "Want 2x loyalty currency sales? Give members more ways to boost their earnings.",
"id" : 93659829916,
"includeDefaultCustomCss" : null,
"isCaptchaRequired" : true,
"isCrawlableByBots" : false,
"isDraft" : false,
"isInstanceLayoutPage" : false,
"isInstantEmailEnabled" : false,
"isPublished" : true,
"isSocialPublishingEnabled" : false,
"keywords" : [ ],
"label" : "<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\" >Want 2x loyalty currency sales? Give members more ways to boost their earnings.</span>",
"language" : "en-ca",
"lastEditSessionId" : null,
"lastEditUpdateId" : null,
"layoutSections" : { },
"legacyBlogTabid" : null,
"legacyId" : null,
"legacyPostGuid" : null,
"linkRelCanonicalUrl" : null,
"listTemplate" : "points/cobalt/templates/blog-index.html",
"liveDomain" : "news.points.com",
"mab" : false,
"mabExperimentId" : null,
"mabMaster" : false,
"mabVariant" : false,
"meta" : {
"enable_google_amp_output_override" : false,
"generate_json_ld_enabled" : true,
"composition_id" : 0,
"is_crawlable_by_bots" : false,
"public_access_rules" : [ ],
"public_access_rules_enabled" : false,
"html_title" : "Want 2x loyalty currency sales? Give members more ways to boost their earnings.",
"use_featured_image" : true,
"post_summary" : "<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Accelerate-Anything-Hero.png\" alt=\"Points-CIP-Accelerate-Anything-Hero\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></span></h2>\n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>\n",
"post_body" : "<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Accelerate-Anything-Hero.png\" alt=\"Points-CIP-Accelerate-Anything-Hero\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></span></h2>\n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>\n<!--more-->\n<p>So while core Loyalty Currency Retailing options, like the ability to buy and gift points/miles, are effective and useful for a broad spectrum of buyers—and an invaluable tool for airlines and hotels looking to increase revenue and engagement—some member groups require a different approach. One that combines the love of everyday earnings with the value of mileage retailing.</p>\n<h4><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-01-cropped.png\" alt=\"Accelerate Anything empowers members to multiply their points/miles earned on past transactions, providing them with the opportunity to get to their reward goals faster.\" width=\"860\" height=\"281\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 860px;\"><span style=\"font-weight: bold;\">Key Benefits</span></h4>\n<h2 style=\"font-size: 24px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-06-cropped.png\" alt=\"Within just three months of boosting earned points/miles through Accelerate Anything, 28% of members will go on to make another loyalty currency purchase.\" width=\"860\" height=\"265\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 860px;\">Challenge</span></h2>\n<img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-02-1.png\" alt=\"CIP-AA-Graphic-02-1Within just three months of boosting earned points/miles through Accelerate Anything, 28% of members will go on to make another loyalty currency purchase.\" width=\"311\" height=\"236\" loading=\"lazy\" style=\"height: auto; width: 311px; float: right; max-width: 100%;\">\n<p>One of our international airline partners had a successful, Points-powered Buy miles product within their loyalty ecosystem, but didn’t want their revenue or engagement to plateau. They hoped to expand their purchase opportunities to excite new and existing member segments outside of traditional buy and gift transactions. </p>\n<p style=\"font-weight: bold; font-size: 24px;\"><span style=\"color: #027bb6;\">Solution</span></p>\n<p>Our international airline partner launched Accelerate Anything to provide members with a brand new opportunity to accrue miles outside of flying and lump sum mileage purchases.</p>\n<p>Members were presented with the opportunity to pay to multiply the miles they’d earned—be it from flights or hotel stays, co-brand credit card spending, or a combination of almost any prior activity—over a select number of months at an exclusive rate. </p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-03-2.png\" alt=\"Within just 15 months of launching Accelerate Anything to members, this airline partner brought in: A 106% increase in overall mileage sales across the entire suite of Buy, Gift and Top-Up products.\" width=\"442\" height=\"176\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 442px; float: left;\"></p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-04-1.png\" alt=\"Example of Accelerate Anything product purchase page.\" width=\"385\" height=\"214\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 385px; float: right;\"></p>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6; font-size: 24px;\">Results</span><span style=\"color: #027bb6;\"></span></h2>\n<p style=\"font-weight: normal;\">Expanding non-travel earning opportunities in this way made it easier for their members to build their mileage balances. The program’s members felt rewarded and the airline kept these high-value members engaged while increasing their overall revenue from mileage sales.</p>\n<p style=\"font-weight: normal;\">The ability to boost miles earned from nearly any recent spend not only provided members with flexible earnings to reach their reward goals, but also gave the airline a whole new audience of buyers and an additional ancillary revenue stream. </p>\n<p style=\"font-weight: bold;\">Within just 15 months of launching Accelerate Anything to members, this airline partner brought in:</p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">A <span style=\"color: #027bb6;\">106% increase</span> in overall mileage sales across the entire suite of Buy, Gift and Top-Up products.</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">A new member audience, with <span style=\"color: #027bb6;\">71%</span> of Accelerate Anything transactions coming from members who had not purchased before.</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">Increased program activity—transactors went on to fly <span style=\"color: #027bb6;\">104% more</span> and earn <span style=\"color: #027bb6;\">62% more points/miles</span>.<sup>2</sup></span></li>\n</ul>\n<p><sup><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-05.png\" alt=\"Seventy-one percent of Accelerate Anything transactors never purchased miles before.\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></sup></p>\n<p style=\"font-size: 10px;\">Sources</p>\n<ol style=\"font-size: 10px;\">\n<li aria-level=\"1\">Data from International Airline partner, 2022.</li>\n</ol></span>",
"rss_summary" : "<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Accelerate-Anything-Hero.png\" alt=\"Points-CIP-Accelerate-Anything-Hero\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></span></h2>\n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>\n",
"rss_body" : "<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Accelerate-Anything-Hero.png\" alt=\"Points-CIP-Accelerate-Anything-Hero\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></span></h2>\n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>\n<!--more-->\n<p>So while core Loyalty Currency Retailing options, like the ability to buy and gift points/miles, are effective and useful for a broad spectrum of buyers—and an invaluable tool for airlines and hotels looking to increase revenue and engagement—some member groups require a different approach. One that combines the love of everyday earnings with the value of mileage retailing.</p>\n<h4><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-01-cropped.png\" alt=\"Accelerate Anything empowers members to multiply their points/miles earned on past transactions, providing them with the opportunity to get to their reward goals faster.\" width=\"860\" height=\"281\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 860px;\"><span style=\"font-weight: bold;\">Key Benefits</span></h4>\n<h2 style=\"font-size: 24px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-06-cropped.png\" alt=\"Within just three months of boosting earned points/miles through Accelerate Anything, 28% of members will go on to make another loyalty currency purchase.\" width=\"860\" height=\"265\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 860px;\">Challenge</span></h2>\n<img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-02-1.png\" alt=\"CIP-AA-Graphic-02-1Within just three months of boosting earned points/miles through Accelerate Anything, 28% of members will go on to make another loyalty currency purchase.\" width=\"311\" height=\"236\" loading=\"lazy\" style=\"height: auto; width: 311px; float: right; max-width: 100%;\">\n<p>One of our international airline partners had a successful, Points-powered Buy miles product within their loyalty ecosystem, but didn’t want their revenue or engagement to plateau. They hoped to expand their purchase opportunities to excite new and existing member segments outside of traditional buy and gift transactions. </p>\n<p style=\"font-weight: bold; font-size: 24px;\"><span style=\"color: #027bb6;\">Solution</span></p>\n<p>Our international airline partner launched Accelerate Anything to provide members with a brand new opportunity to accrue miles outside of flying and lump sum mileage purchases.</p>\n<p>Members were presented with the opportunity to pay to multiply the miles they’d earned—be it from flights or hotel stays, co-brand credit card spending, or a combination of almost any prior activity—over a select number of months at an exclusive rate. </p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-03-2.png\" alt=\"Within just 15 months of launching Accelerate Anything to members, this airline partner brought in: A 106% increase in overall mileage sales across the entire suite of Buy, Gift and Top-Up products.\" width=\"442\" height=\"176\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 442px; float: left;\"></p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-04-1.png\" alt=\"Example of Accelerate Anything product purchase page.\" width=\"385\" height=\"214\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 385px; float: right;\"></p>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6; font-size: 24px;\">Results</span><span style=\"color: #027bb6;\"></span></h2>\n<p style=\"font-weight: normal;\">Expanding non-travel earning opportunities in this way made it easier for their members to build their mileage balances. The program’s members felt rewarded and the airline kept these high-value members engaged while increasing their overall revenue from mileage sales.</p>\n<p style=\"font-weight: normal;\">The ability to boost miles earned from nearly any recent spend not only provided members with flexible earnings to reach their reward goals, but also gave the airline a whole new audience of buyers and an additional ancillary revenue stream. </p>\n<p style=\"font-weight: bold;\">Within just 15 months of launching Accelerate Anything to members, this airline partner brought in:</p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">A <span style=\"color: #027bb6;\">106% increase</span> in overall mileage sales across the entire suite of Buy, Gift and Top-Up products.</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">A new member audience, with <span style=\"color: #027bb6;\">71%</span> of Accelerate Anything transactions coming from members who had not purchased before.</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">Increased program activity—transactors went on to fly <span style=\"color: #027bb6;\">104% more</span> and earn <span style=\"color: #027bb6;\">62% more points/miles</span>.<sup>2</sup></span></li>\n</ul>\n<p><sup><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-05.png\" alt=\"Seventy-one percent of Accelerate Anything transactors never purchased miles before.\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></sup></p>\n<p style=\"font-size: 10px;\">Sources</p>\n<ol style=\"font-size: 10px;\">\n<li aria-level=\"1\">Data from International Airline partner, 2022.</li>\n</ol>",
"tag_ids" : [ 48278571108, 65660089239 ],
"topic_ids" : [ 48278571108, 65660089239 ],
"blog_post_schedule_task_uid" : null,
"blog_publish_to_social_media_task" : "DONE_NOT_SENT",
"blog_publish_instant_email_task_uid" : null,
"blog_publish_instant_email_campaign_id" : null,
"blog_publish_instant_email_retry_count" : null,
"keywords" : [ ],
"head_html" : null,
"footer_html" : null,
"attached_stylesheets" : [ ],
"enable_domain_stylesheets" : null,
"include_default_custom_css" : null,
"meta_description" : "Many loyalty programs have a mileage retailing program where members can buy and gift miles, but beyond strategic marketing efforts, what’s to keep them engaged for longer periods of time? Accelerate Anything empowers members to multiply their points/miles earned on past transactions, meaning members can get their rewards faster and programs can reap the benefits of higher engagement and increased revenue.",
"meta_keywords" : null,
"layout_sections" : { },
"past_mab_experiment_ids" : [ ],
"deleted_by" : null,
"featured_image_alt_text" : "Seventy-one percent of Accelerate Anything transactors never purchased miles before.",
"enable_layout_stylesheets" : null,
"tweet" : null,
"tweet_at" : null,
"campaign_name" : null,
"campaign_utm" : null,
"tweet_immediately" : false,
"publish_immediately" : false,
"security_state" : "NONE",
"scheduled_update_date" : 0,
"placement_guids" : [ ],
"property_for_dynamic_page_title" : null,
"property_for_dynamic_page_slug" : null,
"property_for_dynamic_page_meta_description" : null,
"property_for_dynamic_page_featured_image" : null,
"property_for_dynamic_page_canonical_url" : null,
"preview_image_src" : null,
"legacy_blog_tabid" : null,
"legacy_post_guid" : null,
"performable_variation_letter" : null,
"style_override_id" : null,
"has_user_changes" : true,
"css" : { },
"css_text" : "",
"unpublished_at" : 0,
"published_by_id" : 48443802,
"allowed_slug_conflict" : false,
"ai_features" : null,
"link_rel_canonical_url" : null,
"page_redirected" : false,
"page_expiry_enabled" : null,
"page_expiry_date" : null,
"page_expiry_redirect_id" : null,
"page_expiry_redirect_url" : null,
"deleted_by_id" : null,
"state_when_deleted" : null,
"cloned_from" : null,
"staged_from" : null,
"personas" : [ ],
"compose_body" : null,
"featured_image" : "https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Thumbnail-1.png",
"featured_image_width" : 600,
"featured_image_height" : 300,
"publish_timezone_offset" : null,
"theme_settings_values" : null,
"password" : null,
"header" : null,
"published_at" : 1673373592154,
"last_edit_session_id" : null,
"last_edit_update_id" : null,
"created_by_agent" : null
},
"metaDescription" : "Many loyalty programs have a mileage retailing program where members can buy and gift miles, but beyond strategic marketing efforts, what’s to keep them engaged for longer periods of time? Accelerate Anything empowers members to multiply their points/miles earned on past transactions, meaning members can get their rewards faster and programs can reap the benefits of higher engagement and increased revenue.",
"metaKeywords" : null,
"name" : "<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\" >Want 2x loyalty currency sales? Give members more ways to boost their earnings.</span>",
"nextPostFeaturedImage" : "https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/MMG-Bundles-Thumbnail-600x300.png",
"nextPostFeaturedImageAltText" : "",
"nextPostName" : "Introducing: Bundle&Go, an innovative loyalty solution for Miles & More",
"nextPostSlug" : "introducing-bundlego-an-innovative-loyalty-solution-for-miles-more",
"pageExpiryDate" : null,
"pageExpiryEnabled" : null,
"pageExpiryRedirectId" : null,
"pageExpiryRedirectUrl" : null,
"pageRedirected" : false,
"pageTitle" : "Want 2x loyalty currency sales? Give members more ways to boost their earnings.",
"parentBlog" : {
"absoluteUrl" : "https://news.points.com",
"allowComments" : false,
"ampBodyColor" : "#404040",
"ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif",
"ampBodyFontSize" : "18",
"ampCustomCss" : "",
"ampHeaderBackgroundColor" : "#ffffff",
"ampHeaderColor" : "#1e1e1e",
"ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif",
"ampHeaderFontSize" : "36",
"ampLinkColor" : "#416bb3",
"ampLogoAlt" : "",
"ampLogoHeight" : 0,
"ampLogoSrc" : "",
"ampLogoWidth" : 0,
"analyticsPageId" : 42029737059,
"attachedStylesheets" : [ ],
"audienceAccess" : "PUBLIC",
"businessUnitId" : null,
"captchaAfterDays" : 7,
"captchaAlways" : false,
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"closeCommentsOlder" : 90,
"commentDateFormat" : "medium",
"commentFormGuid" : "99e7325f-dcd6-449a-a278-6c7ee81a63cd",
"commentMaxThreadDepth" : 3,
"commentModeration" : true,
"commentNotificationEmails" : [ ],
"commentShouldCreateContact" : true,
"commentVerificationText" : "",
"cosObjectType" : "BLOG",
"created" : 1614354232263,
"createdDateTime" : 1614354232263,
"dailyNotificationEmailId" : null,
"dateFormattingLanguage" : null,
"defaultGroupStyleId" : "",
"defaultNotificationFromName" : "",
"defaultNotificationReplyTo" : "",
"deletedAt" : 0,
"description" : "Stay up-to-date with Points' loyalty news and insights.",
"domain" : "",
"domainWhenPublished" : "news.points.com",
"emailApiSubscriptionId" : 12839346,
"enableGoogleAmpOutput" : true,
"enableSocialAutoPublishing" : false,
"generateJsonLdEnabled" : false,
"header" : null,
"htmlFooter" : "",
"htmlFooterIsShared" : true,
"htmlHead" : "",
"htmlHeadIsShared" : true,
"htmlKeywords" : [ ],
"htmlTitle" : "News & Insights | Points.com",
"id" : 42029737059,
"ilsSubscriptionListsByType" : { },
"instantNotificationEmailId" : null,
"itemLayoutId" : null,
"itemTemplateIsShared" : false,
"itemTemplatePath" : "points/cobalt/templates/blog-post.html",
"label" : "News & Insights",
"language" : "en-ca",
"legacyGuid" : null,
"legacyModuleId" : null,
"legacyTabId" : null,
"listingLayoutId" : null,
"listingPageId" : 70410726304,
"listingTemplatePath" : "points/cobalt/templates/blog-index.html",
"liveDomain" : "news.points.com",
"monthFilterFormat" : "MMMM yyyy",
"monthlyNotificationEmailId" : null,
"name" : "News & Insights",
"parentBlogUpdateTaskId" : null,
"portalId" : 9407148,
"postHtmlFooter" : "",
"postHtmlHead" : "",
"postsPerListingPage" : 100,
"postsPerRssFeed" : 10,
"publicAccessRules" : [ ],
"publicAccessRulesEnabled" : false,
"publicTitle" : "News & Insights | Points",
"publishDateFormat" : "short",
"resolvedDomain" : "news.points.com",
"rootUrl" : "https://news.points.com",
"rssCustomFeed" : null,
"rssDescription" : null,
"rssItemFooter" : null,
"rssItemHeader" : null,
"settingsOverrides" : {
"itemLayoutId" : false,
"itemTemplatePath" : false,
"itemTemplateIsShared" : false,
"listingLayoutId" : false,
"listingTemplatePath" : false,
"postsPerListingPage" : false,
"showSummaryInListing" : false,
"useFeaturedImageInSummary" : false,
"htmlHead" : false,
"postHtmlHead" : false,
"htmlHeadIsShared" : false,
"htmlFooter" : false,
"listingPageHtmlFooter" : false,
"postHtmlFooter" : false,
"htmlFooterIsShared" : false,
"attachedStylesheets" : false,
"postsPerRssFeed" : false,
"showSummaryInRss" : false,
"showSummaryInEmails" : false,
"showSummariesInEmails" : false,
"allowComments" : false,
"commentShouldCreateContact" : false,
"commentModeration" : false,
"closeCommentsOlder" : false,
"commentNotificationEmails" : false,
"commentMaxThreadDepth" : false,
"commentVerificationText" : false,
"socialAccountTwitter" : false,
"showSocialLinkTwitter" : false,
"showSocialLinkLinkedin" : false,
"showSocialLinkFacebook" : false,
"enableGoogleAmpOutput" : false,
"ampLogoSrc" : false,
"ampLogoHeight" : false,
"ampLogoWidth" : false,
"ampLogoAlt" : false,
"ampHeaderFont" : false,
"ampHeaderFontSize" : false,
"ampHeaderColor" : false,
"ampHeaderBackgroundColor" : false,
"ampBodyFont" : false,
"ampBodyFontSize" : false,
"ampBodyColor" : false,
"ampLinkColor" : false,
"generateJsonLdEnabled" : false
},
"showSocialLinkFacebook" : true,
"showSocialLinkLinkedin" : true,
"showSocialLinkTwitter" : true,
"showSummaryInEmails" : true,
"showSummaryInListing" : true,
"showSummaryInRss" : true,
"siteId" : null,
"slug" : "",
"socialAccountTwitter" : "",
"state" : null,
"subscriptionContactsProperty" : "blog_company_news_42029737059_subscription",
"subscriptionEmailType" : null,
"subscriptionFormGuid" : "6a5c81c5-6e96-4685-8b01-357551f2fb75",
"subscriptionListsByType" : { },
"title" : null,
"translatedFromId" : null,
"translations" : { },
"updated" : 1676564266171,
"updatedDateTime" : 1676564266171,
"urlBase" : "news.points.com",
"urlSegments" : {
"all" : "all",
"archive" : "archive",
"author" : "author",
"page" : "page",
"tag" : "tag"
},
"useFeaturedImageInSummary" : true,
"usesDefaultTemplate" : false,
"weeklyNotificationEmailId" : null
},
"password" : null,
"pastMabExperimentIds" : [ ],
"performableGuid" : null,
"performableVariationLetter" : null,
"personas" : [ ],
"placementGuids" : [ ],
"portableKey" : null,
"portalId" : 9407148,
"position" : null,
"postBody" : "<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Accelerate-Anything-Hero.png\" alt=\"Points-CIP-Accelerate-Anything-Hero\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></span></h2>\n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>\n<!--more-->\n<p>So while core Loyalty Currency Retailing options, like the ability to buy and gift points/miles, are effective and useful for a broad spectrum of buyers—and an invaluable tool for airlines and hotels looking to increase revenue and engagement—some member groups require a different approach. One that combines the love of everyday earnings with the value of mileage retailing.</p>\n<h4><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-01-cropped.png\" alt=\"Accelerate Anything empowers members to multiply their points/miles earned on past transactions, providing them with the opportunity to get to their reward goals faster.\" width=\"860\" height=\"281\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 860px;\"><span style=\"font-weight: bold;\">Key Benefits</span></h4>\n<h2 style=\"font-size: 24px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-06-cropped.png\" alt=\"Within just three months of boosting earned points/miles through Accelerate Anything, 28% of members will go on to make another loyalty currency purchase.\" width=\"860\" height=\"265\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 860px;\">Challenge</span></h2>\n<img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-02-1.png\" alt=\"CIP-AA-Graphic-02-1Within just three months of boosting earned points/miles through Accelerate Anything, 28% of members will go on to make another loyalty currency purchase.\" width=\"311\" height=\"236\" loading=\"lazy\" style=\"height: auto; width: 311px; float: right; max-width: 100%;\">\n<p>One of our international airline partners had a successful, Points-powered Buy miles product within their loyalty ecosystem, but didn’t want their revenue or engagement to plateau. They hoped to expand their purchase opportunities to excite new and existing member segments outside of traditional buy and gift transactions. </p>\n<p style=\"font-weight: bold; font-size: 24px;\"><span style=\"color: #027bb6;\">Solution</span></p>\n<p>Our international airline partner launched Accelerate Anything to provide members with a brand new opportunity to accrue miles outside of flying and lump sum mileage purchases.</p>\n<p>Members were presented with the opportunity to pay to multiply the miles they’d earned—be it from flights or hotel stays, co-brand credit card spending, or a combination of almost any prior activity—over a select number of months at an exclusive rate. </p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-03-2.png\" alt=\"Within just 15 months of launching Accelerate Anything to members, this airline partner brought in: A 106% increase in overall mileage sales across the entire suite of Buy, Gift and Top-Up products.\" width=\"442\" height=\"176\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 442px; float: left;\"></p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-04-1.png\" alt=\"Example of Accelerate Anything product purchase page.\" width=\"385\" height=\"214\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 385px; float: right;\"></p>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6; font-size: 24px;\">Results</span><span style=\"color: #027bb6;\"></span></h2>\n<p style=\"font-weight: normal;\">Expanding non-travel earning opportunities in this way made it easier for their members to build their mileage balances. The program’s members felt rewarded and the airline kept these high-value members engaged while increasing their overall revenue from mileage sales.</p>\n<p style=\"font-weight: normal;\">The ability to boost miles earned from nearly any recent spend not only provided members with flexible earnings to reach their reward goals, but also gave the airline a whole new audience of buyers and an additional ancillary revenue stream. </p>\n<p style=\"font-weight: bold;\">Within just 15 months of launching Accelerate Anything to members, this airline partner brought in:</p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">A <span style=\"color: #027bb6;\">106% increase</span> in overall mileage sales across the entire suite of Buy, Gift and Top-Up products.</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">A new member audience, with <span style=\"color: #027bb6;\">71%</span> of Accelerate Anything transactions coming from members who had not purchased before.</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">Increased program activity—transactors went on to fly <span style=\"color: #027bb6;\">104% more</span> and earn <span style=\"color: #027bb6;\">62% more points/miles</span>.<sup>2</sup></span></li>\n</ul>\n<p><sup><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-05.png\" alt=\"Seventy-one percent of Accelerate Anything transactors never purchased miles before.\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></sup></p>\n<p style=\"font-size: 10px;\">Sources</p>\n<ol style=\"font-size: 10px;\">\n<li aria-level=\"1\">Data from International Airline partner, 2022.</li>\n</ol></span>",
"postBodyRss" : "<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Accelerate-Anything-Hero.png\" alt=\"Points-CIP-Accelerate-Anything-Hero\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></span></h2>\n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>\n<!--more-->\n<p>So while core Loyalty Currency Retailing options, like the ability to buy and gift points/miles, are effective and useful for a broad spectrum of buyers—and an invaluable tool for airlines and hotels looking to increase revenue and engagement—some member groups require a different approach. One that combines the love of everyday earnings with the value of mileage retailing.</p>\n<h4><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-01-cropped.png\" alt=\"Accelerate Anything empowers members to multiply their points/miles earned on past transactions, providing them with the opportunity to get to their reward goals faster.\" width=\"860\" height=\"281\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 860px;\"><span style=\"font-weight: bold;\">Key Benefits</span></h4>\n<h2 style=\"font-size: 24px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-06-cropped.png\" alt=\"Within just three months of boosting earned points/miles through Accelerate Anything, 28% of members will go on to make another loyalty currency purchase.\" width=\"860\" height=\"265\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 860px;\">Challenge</span></h2>\n<img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-02-1.png\" alt=\"CIP-AA-Graphic-02-1Within just three months of boosting earned points/miles through Accelerate Anything, 28% of members will go on to make another loyalty currency purchase.\" width=\"311\" height=\"236\" loading=\"lazy\" style=\"height: auto; width: 311px; float: right; max-width: 100%;\">\n<p>One of our international airline partners had a successful, Points-powered Buy miles product within their loyalty ecosystem, but didn’t want their revenue or engagement to plateau. They hoped to expand their purchase opportunities to excite new and existing member segments outside of traditional buy and gift transactions. </p>\n<p style=\"font-weight: bold; font-size: 24px;\"><span style=\"color: #027bb6;\">Solution</span></p>\n<p>Our international airline partner launched Accelerate Anything to provide members with a brand new opportunity to accrue miles outside of flying and lump sum mileage purchases.</p>\n<p>Members were presented with the opportunity to pay to multiply the miles they’d earned—be it from flights or hotel stays, co-brand credit card spending, or a combination of almost any prior activity—over a select number of months at an exclusive rate. </p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-03-2.png\" alt=\"Within just 15 months of launching Accelerate Anything to members, this airline partner brought in: A 106% increase in overall mileage sales across the entire suite of Buy, Gift and Top-Up products.\" width=\"442\" height=\"176\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 442px; float: left;\"></p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-04-1.png\" alt=\"Example of Accelerate Anything product purchase page.\" width=\"385\" height=\"214\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 385px; float: right;\"></p>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6; font-size: 24px;\">Results</span><span style=\"color: #027bb6;\"></span></h2>\n<p style=\"font-weight: normal;\">Expanding non-travel earning opportunities in this way made it easier for their members to build their mileage balances. The program’s members felt rewarded and the airline kept these high-value members engaged while increasing their overall revenue from mileage sales.</p>\n<p style=\"font-weight: normal;\">The ability to boost miles earned from nearly any recent spend not only provided members with flexible earnings to reach their reward goals, but also gave the airline a whole new audience of buyers and an additional ancillary revenue stream. </p>\n<p style=\"font-weight: bold;\">Within just 15 months of launching Accelerate Anything to members, this airline partner brought in:</p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">A <span style=\"color: #027bb6;\">106% increase</span> in overall mileage sales across the entire suite of Buy, Gift and Top-Up products.</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">A new member audience, with <span style=\"color: #027bb6;\">71%</span> of Accelerate Anything transactions coming from members who had not purchased before.</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">Increased program activity—transactors went on to fly <span style=\"color: #027bb6;\">104% more</span> and earn <span style=\"color: #027bb6;\">62% more points/miles</span>.<sup>2</sup></span></li>\n</ul>\n<p><sup><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-05.png\" alt=\"Seventy-one percent of Accelerate Anything transactors never purchased miles before.\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></sup></p>\n<p style=\"font-size: 10px;\">Sources</p>\n<ol style=\"font-size: 10px;\">\n<li aria-level=\"1\">Data from International Airline partner, 2022.</li>\n</ol>",
"postEmailContent" : "<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"></span></h2> \n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>",
"postFeaturedImageIfEnabled" : "https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Thumbnail-1.png",
"postListContent" : "<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"></span></h2> \n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>",
"postListSummaryFeaturedImage" : "https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Thumbnail-1.png",
"postRssContent" : "<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"></span></h2> \n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>",
"postRssSummaryFeaturedImage" : "https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Thumbnail-1.png",
"postSummary" : "<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Accelerate-Anything-Hero.png\" alt=\"Points-CIP-Accelerate-Anything-Hero\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></span></h2>\n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>\n",
"postSummaryRss" : "<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"></span></h2> \n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>",
"postTemplate" : "points/cobalt/templates/blog-post.html",
"previewImageSrc" : null,
"previewKey" : "iCEiTniq",
"previousPostFeaturedImage" : "https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Hubspot_Thumbnail-1.png",
"previousPostFeaturedImageAltText" : "give a mile thumbnail image",
"previousPostName" : "Points is a Proud Supporter of the 2022 Give A Mile Holiday Campaign",
"previousPostSlug" : "points-is-a-proud-supporter-of-the-2022-give-a-mile-holiday-campaign",
"processingStatus" : "PUBLISHED",
"propertyForDynamicPageCanonicalUrl" : null,
"propertyForDynamicPageFeaturedImage" : null,
"propertyForDynamicPageMetaDescription" : null,
"propertyForDynamicPageSlug" : null,
"propertyForDynamicPageTitle" : null,
"publicAccessRules" : [ ],
"publicAccessRulesEnabled" : false,
"publishDate" : 1673272800000,
"publishDateLocalTime" : 1673272800000,
"publishDateLocalized" : {
"date" : 1673272800000,
"format" : "short",
"language" : null
},
"publishImmediately" : false,
"publishTimezoneOffset" : null,
"publishedAt" : 1673373592154,
"publishedByEmail" : null,
"publishedById" : 48443802,
"publishedByName" : null,
"publishedUrl" : "https://news.points.com/want-to-increase-loyalty-currency-sales",
"resolvedDomain" : "news.points.com",
"resolvedLanguage" : null,
"rssBody" : "<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Accelerate-Anything-Hero.png\" alt=\"Points-CIP-Accelerate-Anything-Hero\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></span></h2>\n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>\n<!--more-->\n<p>So while core Loyalty Currency Retailing options, like the ability to buy and gift points/miles, are effective and useful for a broad spectrum of buyers—and an invaluable tool for airlines and hotels looking to increase revenue and engagement—some member groups require a different approach. One that combines the love of everyday earnings with the value of mileage retailing.</p>\n<h4><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-01-cropped.png\" alt=\"Accelerate Anything empowers members to multiply their points/miles earned on past transactions, providing them with the opportunity to get to their reward goals faster.\" width=\"860\" height=\"281\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 860px;\"><span style=\"font-weight: bold;\">Key Benefits</span></h4>\n<h2 style=\"font-size: 24px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-06-cropped.png\" alt=\"Within just three months of boosting earned points/miles through Accelerate Anything, 28% of members will go on to make another loyalty currency purchase.\" width=\"860\" height=\"265\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 860px;\">Challenge</span></h2>\n<img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-02-1.png\" alt=\"CIP-AA-Graphic-02-1Within just three months of boosting earned points/miles through Accelerate Anything, 28% of members will go on to make another loyalty currency purchase.\" width=\"311\" height=\"236\" loading=\"lazy\" style=\"height: auto; width: 311px; float: right; max-width: 100%;\">\n<p>One of our international airline partners had a successful, Points-powered Buy miles product within their loyalty ecosystem, but didn’t want their revenue or engagement to plateau. They hoped to expand their purchase opportunities to excite new and existing member segments outside of traditional buy and gift transactions. </p>\n<p style=\"font-weight: bold; font-size: 24px;\"><span style=\"color: #027bb6;\">Solution</span></p>\n<p>Our international airline partner launched Accelerate Anything to provide members with a brand new opportunity to accrue miles outside of flying and lump sum mileage purchases.</p>\n<p>Members were presented with the opportunity to pay to multiply the miles they’d earned—be it from flights or hotel stays, co-brand credit card spending, or a combination of almost any prior activity—over a select number of months at an exclusive rate. </p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-03-2.png\" alt=\"Within just 15 months of launching Accelerate Anything to members, this airline partner brought in: A 106% increase in overall mileage sales across the entire suite of Buy, Gift and Top-Up products.\" width=\"442\" height=\"176\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 442px; float: left;\"></p>\n<p><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-04-1.png\" alt=\"Example of Accelerate Anything product purchase page.\" width=\"385\" height=\"214\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 385px; float: right;\"></p>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"> </h2>\n<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6; font-size: 24px;\">Results</span><span style=\"color: #027bb6;\"></span></h2>\n<p style=\"font-weight: normal;\">Expanding non-travel earning opportunities in this way made it easier for their members to build their mileage balances. The program’s members felt rewarded and the airline kept these high-value members engaged while increasing their overall revenue from mileage sales.</p>\n<p style=\"font-weight: normal;\">The ability to boost miles earned from nearly any recent spend not only provided members with flexible earnings to reach their reward goals, but also gave the airline a whole new audience of buyers and an additional ancillary revenue stream. </p>\n<p style=\"font-weight: bold;\">Within just 15 months of launching Accelerate Anything to members, this airline partner brought in:</p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">A <span style=\"color: #027bb6;\">106% increase</span> in overall mileage sales across the entire suite of Buy, Gift and Top-Up products.</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">A new member audience, with <span style=\"color: #027bb6;\">71%</span> of Accelerate Anything transactions coming from members who had not purchased before.</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: bold;\">Increased program activity—transactors went on to fly <span style=\"color: #027bb6;\">104% more</span> and earn <span style=\"color: #027bb6;\">62% more points/miles</span>.<sup>2</sup></span></li>\n</ul>\n<p><sup><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/CIP-AA-Graphic-05.png\" alt=\"Seventy-one percent of Accelerate Anything transactors never purchased miles before.\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></sup></p>\n<p style=\"font-size: 10px;\">Sources</p>\n<ol style=\"font-size: 10px;\">\n<li aria-level=\"1\">Data from International Airline partner, 2022.</li>\n</ol>",
"rssSummary" : "<h2 style=\"font-size: 18px;\"><span style=\"color: #027bb6;\"><img src=\"https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Accelerate-Anything-Hero.png\" alt=\"Points-CIP-Accelerate-Anything-Hero\" width=\"1742\" height=\"661\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 1742px;\"></span></h2>\n<p>Today's loyalty program members expect a lot from their rewards programs. They want relevant offers, valuable perks, and most importantly, the ability to get and earn and use their points/miles at every step of their travel journey—not just on flights and stays. </p>\n",
"rssSummaryFeaturedImage" : "https://9407148.fs1.hubspotusercontent-na1.net/hubfs/9407148/Points-CIP-Thumbnail-1.png",
"scheduledUpdateDate" : 0,
"screenshotPreviewTakenAt" : 1730743189857,
"screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/d179ed42-c9c9-4699-8fbd-e9471629d313.png",
"sections" : { },
"securityState" : "NONE",
"siteId" : null,
"slug" : "want-to-increase-loyalty-currency-sales",
"stagedFrom" : null,
"state" : "PUBLISHED",
"stateWhenDeleted" : null,
"structuredContentPageType" : null,
"structuredContentType" : null,
"styleOverrideId" : null,
"subcategory" : "normal_blog_post",
"syncedWithBlogRoot" : true,
"tagIds" : [ 48278571108, 65660089239 ],
"tagList" : [ {
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"contentIds" : [ ],
"cosObjectType" : "TAG",
"created" : 1622657591173,
"deletedAt" : 0,
"description" : "",
"id" : 48278571108,
"label" : "Insights",
"language" : "en-ca",
"name" : "Insights",
"portalId" : 9407148,
"slug" : "insights",
"translatedFromId" : null,
"translations" : { },
"updated" : 1622657591173
}, {
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"contentIds" : [ ],
"cosObjectType" : "TAG",
"created" : 1644245704325,
"deletedAt" : 0,
"description" : "",
"id" : 65660089239,
"label" : "Case in Points",
"language" : "en-ca",
"name" : "Case in Points",
"portalId" : 9407148,
"slug" : "case-in-points",
"translatedFromId" : null,
"translations" : { },
"updated" : 1644245704325
} ],
"tagNames" : [ "Insights", "Case in Points" ],
"teamPerms" : [ ],
"templatePath" : "",
"templatePathForRender" : "points/cobalt/templates/blog-post.html",
"textToAudioFileId" : null,
"textToAudioGenerationRequestId" : null,
"themePath" : null,
"themeSettingsValues" : null,
"title" : "Want 2x loyalty currency sales? Give members more ways to boost their earnings.",
"tmsId" : null,
"topicIds" : [ 48278571108, 65660089239 ],
"topicList" : [ {
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"contentIds" : [ ],
"cosObjectType" : "TAG",
"created" : 1622657591173,
"deletedAt" : 0,
"description" : "",
"id" : 48278571108,
"label" : "Insights",
"language" : "en-ca",
"name" : "Insights",
"portalId" : 9407148,
"slug" : "insights",
"translatedFromId" : null,
"translations" : { },
"updated" : 1622657591173
}, {
"categoryId" : 3,
"cdnPurgeEmbargoTime" : null,
"contentIds" : [ ],
"cosObjectType" : "TAG",
"created" : 1644245704325,
"deletedAt" : 0,
"description" : "",
"id" : 65660089239,
"label" : "Case in Points",
"language" : "en-ca",
"name" : "Case in Points",
"portalId" : 9407148,
"slug" : "case-in-points",
"translatedFromId" : null,
"translations" : { },
"updated" : 1644245704325
} ],
"topicNames" : [ "Insights", "Case in Points" ],
"topics" : [ 48278571108, 65660089239 ],
"translatedContent" : { },
"translatedFromId" : null,
"translations" : { },
"tweet" : null,
"tweetAt" : null,
"tweetImmediately" : false,
"unpublishedAt" : 0,
"updated" : 1673373592159,
"updatedById" : 48443802,
"upsizeFeaturedImage" : false,
"url" : "https://news.points.com/want-to-increase-loyalty-currency-sales",
"useFeaturedImage" : true,
"userPerms" : [ ],
"views" : 0,
"visibleToAll" : null,
"widgetContainers" : { },
"widgetcontainers" : { },
"widgets" : { }
})
Key Benefits
Challenge
