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Just landed: New partnership with EVA Air

Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image.

We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program. Among the first loyalty solutions to be implemented is Purchase Miles. Powered by our Buy product, this member benefit enables Infinity MileageLands members to get to their rewards sooner by buying additional miles at a competitive rate.

The period of reduced travel following the onset of the pandemic affected many customers’ ability to earn points/miles at their normal rate and loyalty benefits like this one have proven effective in driving member engagement and generating a new revenue stream for loyalty programs.

While members may not have been travelling as much, our research has shown that they did not lose sight of the value of their loyalty currency during the pandemic. A recent post-purchase survey1  revealed that 76% of those who purchased points/miles were doing so to put towards a future travel-related redemption, and close to half of all respondents said that getting a good deal on points/miles was the main reason for their purchase that day.

Those who did purchase loyalty currency also typically bought a greater volume during this time, our cross-partner data indicates that members who purchased during the pandemic bought more points/miles with the average transaction size growing by 35%.2

Being able to communicate the advantages of these new loyalty benefits to EVA Air’s members is an equally important part of our new collaboration, and we will be working closely with them to develop data-driven personalized campaigns for the Infinity MileageLands membership base.

Having a global network of loyalty programs and partners enables us to leverage our combined loyalty marketing expertise to better inform us when devising promotional campaigns. By adopting effective data-driven techniques, we can create more targeted promotions that increase overall yield.

For example, by using data-led insights to refine our customer segmentation and offer constructs, we were able to increase overall promotional revenue by 6% while reducing the bonus days offered by 86% for one of our airline partners in a past campaign.3

Points_Blog_Banner

Another new benefit that we’ve worked together with EVA Air to introduce this month is the EVA Mileage Mall. The first earn mall to be offered by a Taiwanese airline, it provides Infinity MileageLands members with the ability to earn miles when shopping online with over 450 brands. Providing customers with ways to engage with their loyalty program when they’re not travelling has increased in popularity since the pandemic.

A similar program we launched just over 12 months ago with another airline has been extremely well received by their members. In Q3 2021, the number of members that had used the service had increased by 40% when compared to the previous quarter and average purchase amounts were also up by 20%.2 

EVA Mileage Mall homepage

The implementation of these two loyalty solutions are just the start of our partnership with EVA Air and in 2022, we look forward to introducing even more ways for EVA Air to engage their Infinity MileageLands members and generate more revenue for the loyalty program overall as the travel industry continues to recover post-pandemic.

Giving members dynamic and flexible opportunities to build their balance outside of traditional travel will continue to be an important part of tracking and responding to member travel habits now and throughout recovery. To learn more on how we’ve been engaging loyalty members throughout recovery, check out our post on four ways to boost member engagement right now. For more about our new partnership with EVA, read our press release here.

Sources
1. Data from multiple partners between March 2020 and February 2021.

2. Data from an EMEA airline partner, November 2021.
3. Data from North American airline partner, 2019.

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<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.<!--more--> Among the first loyalty solutions to be implemented is<a href="https://www.evaair.com/en-us/infinity-mileagelands/mileage-award-program/purchase-miles/" rel="noopener" target="_blank"> <span style="text-decoration: underline;">Purchase Miles</span></a>. Powered by our Buy product, this member benefit enables Infinity MileageLands members to get to their rewards sooner by buying additional miles at a competitive rate.</p>
<p>The period of reduced travel following the onset of the pandemic affected many customers’ ability to earn points/miles at their normal rate and loyalty benefits like this one have proven effective in driving member engagement and generating a new revenue stream for loyalty programs.</p>
<p>While members may not have been travelling as much, our research has shown that they did not lose sight of the value of their loyalty currency during the pandemic. A <a href="https://news.points.com/points-survey-data-is-featured-in-the-wise-marketer"><span>recent post-purchase survey</span></a><sup>1</sup>&nbsp; revealed that 76% of those who purchased points/miles were doing so to put towards a future travel-related redemption, and close to half of all respondents said that getting a good deal on points/miles was the main reason for their purchase that day.</p>
<p>Those who did purchase loyalty currency also typically bought a greater volume during this time, our cross-partner data indicates that members who purchased during the pandemic bought more points/miles with the average transaction size growing by 35%.<span style="font-size: 13px;"><sup>2</sup></span></p>
<p>Being able to communicate the advantages of these new loyalty benefits to EVA Air’s members is an equally important part of our new collaboration, and we will be working closely with them to develop<a href="/profitable-personalization-in-loyalty-currency-retailing" rel="noopener" target="_blank"><span> data-driven </span><span style="text-decoration: underline;">personalized campaigns</span></a> for the Infinity MileageLands membership base.</p>
<p>Having a global network of loyalty programs and partners enables us to leverage our combined loyalty marketing expertise to better inform us when devising promotional campaigns. By adopting effective data-driven techniques, we can create more targeted promotions that increase overall yield.</p>
<p>For example, by using data-led insights to refine our customer segmentation and offer constructs, we were able to increase overall promotional revenue by 6% while reducing the bonus days offered by 86% for one of our airline partners in a past campaign.<sup>3</sup></p>
<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Points_Blog_Banner.jpg" alt="Points_Blog_Banner" width="860" height="326" loading="lazy" style="width: 860px;"></p>
<p>Another new benefit that we’ve worked together with EVA Air to introduce this month is the <a href="http://mall.brmile.com/" rel="noopener" target="_blank"><span>EVA Mileage Mall</span></a>. The first earn mall to be offered by a Taiwanese airline, it provides Infinity MileageLands members with the ability to earn miles when shopping online with over 450 brands. Providing customers with ways to engage with their loyalty program when they’re not travelling has increased in popularity since the pandemic.</p>
<p>A similar program we launched just over 12 months ago with another airline has been extremely well received by their members. In Q3 2021, the number of members that had used the service had increased by 40% when compared to the previous quarter and average purchase amounts were also up by 20%.<sup>2</sup>&nbsp;</p>
<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Notebook-Top-2.png" alt="EVA Mileage Mall homepage" width="860" loading="lazy" style="width: 860px;"></p>
<p>The implementation of these two loyalty solutions are just the start of our partnership with EVA Air and in 2022, we look forward to introducing even more ways for EVA Air to engage their Infinity MileageLands members and generate more revenue for the loyalty program overall as the travel industry continues to recover post-pandemic.</p>
<p>Giving members dynamic and flexible opportunities to build their balance outside of traditional travel will continue to be an important part of tracking and responding to member travel habits now and throughout recovery. To learn more on how we’ve been engaging loyalty members throughout recovery, check out our <a href="/four-ways-loyalty-programs-are-boosting-member-engagement-right-now" rel="noopener" target="_blank"><span>post on four ways to boost member engagement right now</span></a>. For more about our new partnership with EVA, <a href="https://investor.points.com/news-releases/news-release-details/eva-air-and-points-enter-multi-year-partnership-enhance-infinity" rel="noopener" target="_blank">read our press release here.</a></p>
<p><span style="font-size: 10px;">Sources<br>1. Data from multiple partners between March 2020 and February 2021.</span><br><span style="font-size: 10px;">2. Data from an EMEA airline partner, November 2021.</span><br><span style="font-size: 10px;">3. Data from North American airline partner, 2019.</span></p></span>,"publish_immediately":true,"use_featured_image":true,"published_by_id":23891904,"published_at":1639579577173,"rss_body":"<p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Hubspot_Blog_Header.png\" alt=\"Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.<!--more--> Among the first loyalty solutions to be implemented is<a href=\"https://www.evaair.com/en-us/infinity-mileagelands/mileage-award-program/purchase-miles/\" rel=\"noopener\" target=\"_blank\"> <span style=\"text-decoration: underline;\">Purchase Miles</span></a>. Powered by our Buy product, this member benefit enables Infinity MileageLands members to get to their rewards sooner by buying additional miles at a competitive rate.</p>\n<p>The period of reduced travel following the onset of the pandemic affected many customers’ ability to earn points/miles at their normal rate and loyalty benefits like this one have proven effective in driving member engagement and generating a new revenue stream for loyalty programs.</p>\n<p>While members may not have been travelling as much, our research has shown that they did not lose sight of the value of their loyalty currency during the pandemic. A <a href=\"https://news.points.com/points-survey-data-is-featured-in-the-wise-marketer\"><span>recent post-purchase survey</span></a><sup>1</sup>&nbsp; revealed that 76% of those who purchased points/miles were doing so to put towards a future travel-related redemption, and close to half of all respondents said that getting a good deal on points/miles was the main reason for their purchase that day.</p>\n<p>Those who did purchase loyalty currency also typically bought a greater volume during this time, our cross-partner data indicates that members who purchased during the pandemic bought more points/miles with the average transaction size growing by 35%.<span style=\"font-size: 13px;\"><sup>2</sup></span></p>\n<p>Being able to communicate the advantages of these new loyalty benefits to EVA Air’s members is an equally important part of our new collaboration, and we will be working closely with them to develop<a href=\"/profitable-personalization-in-loyalty-currency-retailing\" rel=\"noopener\" target=\"_blank\"><span> data-driven </span><span style=\"text-decoration: underline;\">personalized campaigns</span></a> for the Infinity MileageLands membership base.</p>\n<p>Having a global network of loyalty programs and partners enables us to leverage our combined loyalty marketing expertise to better inform us when devising promotional campaigns. By adopting effective data-driven techniques, we can create more targeted promotions that increase overall yield.</p>\n<p>For example, by using data-led insights to refine our customer segmentation and offer constructs, we were able to increase overall promotional revenue by 6% while reducing the bonus days offered by 86% for one of our airline partners in a past campaign.<sup>3</sup></p>\n<p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Points_Blog_Banner.jpg\" alt=\"Points_Blog_Banner\" width=\"860\" height=\"326\" loading=\"lazy\" style=\"width: 860px;\"></p>\n<p>Another new benefit that we’ve worked together with EVA Air to introduce this month is the <a href=\"http://mall.brmile.com/\" rel=\"noopener\" target=\"_blank\"><span>EVA Mileage Mall</span></a>. The first earn mall to be offered by a Taiwanese airline, it provides Infinity MileageLands members with the ability to earn miles when shopping online with over 450 brands. Providing customers with ways to engage with their loyalty program when they’re not travelling has increased in popularity since the pandemic.</p>\n<p>A similar program we launched just over 12 months ago with another airline has been extremely well received by their members. In Q3 2021, the number of members that had used the service had increased by 40% when compared to the previous quarter and average purchase amounts were also up by 20%.<sup>2</sup>&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Notebook-Top-2.png\" alt=\"EVA Mileage Mall homepage\" width=\"860\" loading=\"lazy\" style=\"width: 860px;\"></p>\n<p>The implementation of these two loyalty solutions are just the start of our partnership with EVA Air and in 2022, we look forward to introducing even more ways for EVA Air to engage their Infinity MileageLands members and generate more revenue for the loyalty program overall as the travel industry continues to recover post-pandemic.</p>\n<p>Giving members dynamic and flexible opportunities to build their balance outside of traditional travel will continue to be an important part of tracking and responding to member travel habits now and throughout recovery. To learn more on how we’ve been engaging loyalty members throughout recovery, check out our <a href=\"/four-ways-loyalty-programs-are-boosting-member-engagement-right-now\" rel=\"noopener\" target=\"_blank\"><span>post on four ways to boost member engagement right now</span></a>. For more about our new partnership with EVA, <a href=\"https://investor.points.com/news-releases/news-release-details/eva-air-and-points-enter-multi-year-partnership-enhance-infinity\" rel=\"noopener\" target=\"_blank\">read our press release here.</a></p>\n<p><span style=\"font-size: 10px;\">Sources<br>1. Data from multiple partners between March 2020 and February 2021.</span><br><span style=\"font-size: 10px;\">2. Data from an EMEA airline partner, November 2021.</span><br><span style=\"font-size: 10px;\">3. Data from North American airline partner, 2019.</span></p>","rss_summary":"<p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Hubspot_Blog_Header.png\" alt=\"Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.</p>","scheduled_update_date":0,"unpublished_at":1639575952643,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_post_schedule_task_uid":null,"header":null}, jsonBodyAsString={"attached_stylesheets":[],"featured_image_height":300,"featured_image_width":600,"post_summary":"<p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Hubspot_Blog_Header.png\" alt=\"Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.</p>","has_user_changes":true,"last_edit_session_id":null,"last_edit_update_id":null,"html_title":"Just landed: New partnership with EVA Air","tag_ids":[44549744014,45448995622],"topic_ids":[44549744014,45448995622],"campaign_name":null,"campaign_utm":null,"enable_google_amp_output_override":false,"featured_image":"https://f.hubspotusercontent40.net/hubfs/9407148/Points_EVA%20%283%29.png","featured_image_alt_text":"","head_html":null,"link_rel_canonical_url":null,"meta_description":"EVA Air and Points announce multi-year partnership to enhance Infinity MileageLands program through purchase miles and new earn mall. ","post_body":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Hubspot_Blog_Header.png\" alt=\"Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.<!--more--> Among the first loyalty solutions to be implemented is<a href=\"https://www.evaair.com/en-us/infinity-mileagelands/mileage-award-program/purchase-miles/\" rel=\"noopener\" target=\"_blank\"> <span style=\"text-decoration: underline;\">Purchase Miles</span></a>. Powered by our Buy product, this member benefit enables Infinity MileageLands members to get to their rewards sooner by buying additional miles at a competitive rate.</p>\n<p>The period of reduced travel following the onset of the pandemic affected many customers’ ability to earn points/miles at their normal rate and loyalty benefits like this one have proven effective in driving member engagement and generating a new revenue stream for loyalty programs.</p>\n<p>While members may not have been travelling as much, our research has shown that they did not lose sight of the value of their loyalty currency during the pandemic. A <a href=\"https://news.points.com/points-survey-data-is-featured-in-the-wise-marketer\"><span>recent post-purchase survey</span></a><sup>1</sup>&nbsp; revealed that 76% of those who purchased points/miles were doing so to put towards a future travel-related redemption, and close to half of all respondents said that getting a good deal on points/miles was the main reason for their purchase that day.</p>\n<p>Those who did purchase loyalty currency also typically bought a greater volume during this time, our cross-partner data indicates that members who purchased during the pandemic bought more points/miles with the average transaction size growing by 35%.<span style=\"font-size: 13px;\"><sup>2</sup></span></p>\n<p>Being able to communicate the advantages of these new loyalty benefits to EVA Air’s members is an equally important part of our new collaboration, and we will be working closely with them to develop<a href=\"/profitable-personalization-in-loyalty-currency-retailing\" rel=\"noopener\" target=\"_blank\"><span> data-driven </span><span style=\"text-decoration: underline;\">personalized campaigns</span></a> for the Infinity MileageLands membership base.</p>\n<p>Having a global network of loyalty programs and partners enables us to leverage our combined loyalty marketing expertise to better inform us when devising promotional campaigns. By adopting effective data-driven techniques, we can create more targeted promotions that increase overall yield.</p>\n<p>For example, by using data-led insights to refine our customer segmentation and offer constructs, we were able to increase overall promotional revenue by 6% while reducing the bonus days offered by 86% for one of our airline partners in a past campaign.<sup>3</sup></p>\n<p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Points_Blog_Banner.jpg\" alt=\"Points_Blog_Banner\" width=\"860\" height=\"326\" loading=\"lazy\" style=\"width: 860px;\"></p>\n<p>Another new benefit that we’ve worked together with EVA Air to introduce this month is the <a href=\"http://mall.brmile.com/\" rel=\"noopener\" target=\"_blank\"><span>EVA Mileage Mall</span></a>. The first earn mall to be offered by a Taiwanese airline, it provides Infinity MileageLands members with the ability to earn miles when shopping online with over 450 brands. Providing customers with ways to engage with their loyalty program when they’re not travelling has increased in popularity since the pandemic.</p>\n<p>A similar program we launched just over 12 months ago with another airline has been extremely well received by their members. In Q3 2021, the number of members that had used the service had increased by 40% when compared to the previous quarter and average purchase amounts were also up by 20%.<sup>2</sup>&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Notebook-Top-2.png\" alt=\"EVA Mileage Mall homepage\" width=\"860\" loading=\"lazy\" style=\"width: 860px;\"></p>\n<p>The implementation of these two loyalty solutions are just the start of our partnership with EVA Air and in 2022, we look forward to introducing even more ways for EVA Air to engage their Infinity MileageLands members and generate more revenue for the loyalty program overall as the travel industry continues to recover post-pandemic.</p>\n<p>Giving members dynamic and flexible opportunities to build their balance outside of traditional travel will continue to be an important part of tracking and responding to member travel habits now and throughout recovery. To learn more on how we’ve been engaging loyalty members throughout recovery, check out our <a href=\"/four-ways-loyalty-programs-are-boosting-member-engagement-right-now\" rel=\"noopener\" target=\"_blank\"><span>post on four ways to boost member engagement right now</span></a>. For more about our new partnership with EVA, <a href=\"https://investor.points.com/news-releases/news-release-details/eva-air-and-points-enter-multi-year-partnership-enhance-infinity\" rel=\"noopener\" target=\"_blank\">read our press release here.</a></p>\n<p><span style=\"font-size: 10px;\">Sources<br>1. Data from multiple partners between March 2020 and February 2021.</span><br><span style=\"font-size: 10px;\">2. Data from an EMEA airline partner, November 2021.</span><br><span style=\"font-size: 10px;\">3. Data from North American airline partner, 2019.</span></p></span>","publish_immediately":true,"use_featured_image":true,"published_by_id":23891904,"published_at":1639579577173,"rss_body":"<p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Hubspot_Blog_Header.png\" alt=\"Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.<!--more--> Among the first loyalty solutions to be implemented is<a href=\"https://www.evaair.com/en-us/infinity-mileagelands/mileage-award-program/purchase-miles/\" rel=\"noopener\" target=\"_blank\"> <span style=\"text-decoration: underline;\">Purchase Miles</span></a>. Powered by our Buy product, this member benefit enables Infinity MileageLands members to get to their rewards sooner by buying additional miles at a competitive rate.</p>\n<p>The period of reduced travel following the onset of the pandemic affected many customers’ ability to earn points/miles at their normal rate and loyalty benefits like this one have proven effective in driving member engagement and generating a new revenue stream for loyalty programs.</p>\n<p>While members may not have been travelling as much, our research has shown that they did not lose sight of the value of their loyalty currency during the pandemic. A <a href=\"https://news.points.com/points-survey-data-is-featured-in-the-wise-marketer\"><span>recent post-purchase survey</span></a><sup>1</sup>&nbsp; revealed that 76% of those who purchased points/miles were doing so to put towards a future travel-related redemption, and close to half of all respondents said that getting a good deal on points/miles was the main reason for their purchase that day.</p>\n<p>Those who did purchase loyalty currency also typically bought a greater volume during this time, our cross-partner data indicates that members who purchased during the pandemic bought more points/miles with the average transaction size growing by 35%.<span style=\"font-size: 13px;\"><sup>2</sup></span></p>\n<p>Being able to communicate the advantages of these new loyalty benefits to EVA Air’s members is an equally important part of our new collaboration, and we will be working closely with them to develop<a href=\"/profitable-personalization-in-loyalty-currency-retailing\" rel=\"noopener\" target=\"_blank\"><span> data-driven </span><span style=\"text-decoration: underline;\">personalized campaigns</span></a> for the Infinity MileageLands membership base.</p>\n<p>Having a global network of loyalty programs and partners enables us to leverage our combined loyalty marketing expertise to better inform us when devising promotional campaigns. By adopting effective data-driven techniques, we can create more targeted promotions that increase overall yield.</p>\n<p>For example, by using data-led insights to refine our customer segmentation and offer constructs, we were able to increase overall promotional revenue by 6% while reducing the bonus days offered by 86% for one of our airline partners in a past campaign.<sup>3</sup></p>\n<p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Points_Blog_Banner.jpg\" alt=\"Points_Blog_Banner\" width=\"860\" height=\"326\" loading=\"lazy\" style=\"width: 860px;\"></p>\n<p>Another new benefit that we’ve worked together with EVA Air to introduce this month is the <a href=\"http://mall.brmile.com/\" rel=\"noopener\" target=\"_blank\"><span>EVA Mileage Mall</span></a>. The first earn mall to be offered by a Taiwanese airline, it provides Infinity MileageLands members with the ability to earn miles when shopping online with over 450 brands. Providing customers with ways to engage with their loyalty program when they’re not travelling has increased in popularity since the pandemic.</p>\n<p>A similar program we launched just over 12 months ago with another airline has been extremely well received by their members. In Q3 2021, the number of members that had used the service had increased by 40% when compared to the previous quarter and average purchase amounts were also up by 20%.<sup>2</sup>&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Notebook-Top-2.png\" alt=\"EVA Mileage Mall homepage\" width=\"860\" loading=\"lazy\" style=\"width: 860px;\"></p>\n<p>The implementation of these two loyalty solutions are just the start of our partnership with EVA Air and in 2022, we look forward to introducing even more ways for EVA Air to engage their Infinity MileageLands members and generate more revenue for the loyalty program overall as the travel industry continues to recover post-pandemic.</p>\n<p>Giving members dynamic and flexible opportunities to build their balance outside of traditional travel will continue to be an important part of tracking and responding to member travel habits now and throughout recovery. To learn more on how we’ve been engaging loyalty members throughout recovery, check out our <a href=\"/four-ways-loyalty-programs-are-boosting-member-engagement-right-now\" rel=\"noopener\" target=\"_blank\"><span>post on four ways to boost member engagement right now</span></a>. For more about our new partnership with EVA, <a href=\"https://investor.points.com/news-releases/news-release-details/eva-air-and-points-enter-multi-year-partnership-enhance-infinity\" rel=\"noopener\" target=\"_blank\">read our press release here.</a></p>\n<p><span style=\"font-size: 10px;\">Sources<br>1. Data from multiple partners between March 2020 and February 2021.</span><br><span style=\"font-size: 10px;\">2. Data from an EMEA airline partner, November 2021.</span><br><span style=\"font-size: 10px;\">3. Data from North American airline partner, 2019.</span></p>","rss_summary":"<p><img src=\"https://f.hubspotusercontent40.net/hubfs/9407148/Hubspot_Blog_Header.png\" alt=\"Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image.\" width=\"1742\" loading=\"lazy\" style=\"width: 1742px;\"></p>\n<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.</p>","scheduled_update_date":0,"unpublished_at":1639575952643,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_post_schedule_task_uid":null,"header":null}, jsonBodyMap={tag_ids=[44549744014, 45448995622], featured_image_alt_text=, topic_ids=[44549744014, 45448995622], featured_image_width=600, featured_image_height=300, html_title=Just landed: New partnership with EVA Air, featured_image=https://f.hubspotusercontent40.net/hubfs/9407148/Points_EVA%20%283%29.png, meta_description=EVA Air and Points announce multi-year partnership to enhance Infinity MileageLands program through purchase miles and new earn mall. , has_user_changes=true, attached_stylesheets=[], enable_google_amp_output_override=false, post_body=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Hubspot_Blog_Header.png" alt="Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image." width="1742" loading="lazy" style="width: 1742px;"></p>
<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.<!--more--> Among the first loyalty solutions to be implemented is<a href="https://www.evaair.com/en-us/infinity-mileagelands/mileage-award-program/purchase-miles/" rel="noopener" target="_blank"> <span style="text-decoration: underline;">Purchase Miles</span></a>. Powered by our Buy product, this member benefit enables Infinity MileageLands members to get to their rewards sooner by buying additional miles at a competitive rate.</p>
<p>The period of reduced travel following the onset of the pandemic affected many customers’ ability to earn points/miles at their normal rate and loyalty benefits like this one have proven effective in driving member engagement and generating a new revenue stream for loyalty programs.</p>
<p>While members may not have been travelling as much, our research has shown that they did not lose sight of the value of their loyalty currency during the pandemic. A <a href="https://news.points.com/points-survey-data-is-featured-in-the-wise-marketer"><span>recent post-purchase survey</span></a><sup>1</sup>&nbsp; revealed that 76% of those who purchased points/miles were doing so to put towards a future travel-related redemption, and close to half of all respondents said that getting a good deal on points/miles was the main reason for their purchase that day.</p>
<p>Those who did purchase loyalty currency also typically bought a greater volume during this time, our cross-partner data indicates that members who purchased during the pandemic bought more points/miles with the average transaction size growing by 35%.<span style="font-size: 13px;"><sup>2</sup></span></p>
<p>Being able to communicate the advantages of these new loyalty benefits to EVA Air’s members is an equally important part of our new collaboration, and we will be working closely with them to develop<a href="/profitable-personalization-in-loyalty-currency-retailing" rel="noopener" target="_blank"><span> data-driven </span><span style="text-decoration: underline;">personalized campaigns</span></a> for the Infinity MileageLands membership base.</p>
<p>Having a global network of loyalty programs and partners enables us to leverage our combined loyalty marketing expertise to better inform us when devising promotional campaigns. By adopting effective data-driven techniques, we can create more targeted promotions that increase overall yield.</p>
<p>For example, by using data-led insights to refine our customer segmentation and offer constructs, we were able to increase overall promotional revenue by 6% while reducing the bonus days offered by 86% for one of our airline partners in a past campaign.<sup>3</sup></p>
<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Points_Blog_Banner.jpg" alt="Points_Blog_Banner" width="860" height="326" loading="lazy" style="width: 860px;"></p>
<p>Another new benefit that we’ve worked together with EVA Air to introduce this month is the <a href="http://mall.brmile.com/" rel="noopener" target="_blank"><span>EVA Mileage Mall</span></a>. The first earn mall to be offered by a Taiwanese airline, it provides Infinity MileageLands members with the ability to earn miles when shopping online with over 450 brands. Providing customers with ways to engage with their loyalty program when they’re not travelling has increased in popularity since the pandemic.</p>
<p>A similar program we launched just over 12 months ago with another airline has been extremely well received by their members. In Q3 2021, the number of members that had used the service had increased by 40% when compared to the previous quarter and average purchase amounts were also up by 20%.<sup>2</sup>&nbsp;</p>
<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Notebook-Top-2.png" alt="EVA Mileage Mall homepage" width="860" loading="lazy" style="width: 860px;"></p>
<p>The implementation of these two loyalty solutions are just the start of our partnership with EVA Air and in 2022, we look forward to introducing even more ways for EVA Air to engage their Infinity MileageLands members and generate more revenue for the loyalty program overall as the travel industry continues to recover post-pandemic.</p>
<p>Giving members dynamic and flexible opportunities to build their balance outside of traditional travel will continue to be an important part of tracking and responding to member travel habits now and throughout recovery. To learn more on how we’ve been engaging loyalty members throughout recovery, check out our <a href="/four-ways-loyalty-programs-are-boosting-member-engagement-right-now" rel="noopener" target="_blank"><span>post on four ways to boost member engagement right now</span></a>. For more about our new partnership with EVA, <a href="https://investor.points.com/news-releases/news-release-details/eva-air-and-points-enter-multi-year-partnership-enhance-infinity" rel="noopener" target="_blank">read our press release here.</a></p>
<p><span style="font-size: 10px;">Sources<br>1. Data from multiple partners between March 2020 and February 2021.</span><br><span style="font-size: 10px;">2. Data from an EMEA airline partner, November 2021.</span><br><span style="font-size: 10px;">3. Data from North American airline partner, 2019.</span></p></span>, blog_publish_to_social_media_task=DONE_NOT_SENT}, keywords=[], label=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Just landed: New partnership with EVA Air</span>, language=en-ca, languageVariant=false, layoutSections={}, legacyBlogTabid=null, legacyId=null, legacyPostGuid=null, linkRelCanonicalUrl=null, linkRelCanonicalUrlColumn=null, listTemplate=points/cobalt/templates/blog-index.html, liveDomain=news.points.com, mab=false, mabExperimentId=null, mabMaster=false, mabVariant=false, majorVersion=0, metaDescription=EVA Air and Points announce multi-year partnership to enhance Infinity MileageLands program through purchase miles and new earn mall. , metaKeywords=null, migratedLegacyPost=false, name=<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Just landed: New partnership with EVA Air</span>, nextPostFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/BLOGTHUMBNAIL_BILT_R1_.png, nextPostFeaturedImageAltText=Bilt CEO Ankur Jain and Points CEO Rob MacLean headshot against a Bilt Rewards background., nextPostName=How Bilt Rewards and Points are changing the way Millennials and Gen Zs travel, nextPostSlug=how-bilt-rewards-and-points-are-changing-the-way-millennials-and-gen-zs-travel, onlyIdSlug=false, pageExpiryDate=null, pageExpiryDateColumn=null, pageExpiryRedirectId=null, pageExpiryRedirectIdColumn=null, pageExpiryRedirectUrl=null, pageExpiryRedirectUrlColumn=null, pageRedirectedColumn=false, pageTitle=Just landed: New partnership with EVA Air, parentBlog='News & Insights' blog (42029737059) of hub id 9407148, password=null, passwordColumn=null, pastMabExperimentIds=[], performableGuid=null, performableVariationLetter=null, personas=[], placementGuids=[], portableKey=null, portalId=9407148, position=null, postBody=<span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text" ><p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Hubspot_Blog_Header.png" alt="Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image." width="1742" loading="lazy" style="width: 1742px;"></p>
<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.<!--more--> Among the first loyalty solutions to be implemented is<a href="https://www.evaair.com/en-us/infinity-mileagelands/mileage-award-program/purchase-miles/" rel="noopener" target="_blank"> <span style="text-decoration: underline;">Purchase Miles</span></a>. Powered by our Buy product, this member benefit enables Infinity MileageLands members to get to their rewards sooner by buying additional miles at a competitive rate.</p>
<p>The period of reduced travel following the onset of the pandemic affected many customers’ ability to earn points/miles at their normal rate and loyalty benefits like this one have proven effective in driving member engagement and generating a new revenue stream for loyalty programs.</p>
<p>While members may not have been travelling as much, our research has shown that they did not lose sight of the value of their loyalty currency during the pandemic. A <a href="https://news.points.com/points-survey-data-is-featured-in-the-wise-marketer"><span>recent post-purchase survey</span></a><sup>1</sup>&nbsp; revealed that 76% of those who purchased points/miles were doing so to put towards a future travel-related redemption, and close to half of all respondents said that getting a good deal on points/miles was the main reason for their purchase that day.</p>
<p>Those who did purchase loyalty currency also typically bought a greater volume during this time, our cross-partner data indicates that members who purchased during the pandemic bought more points/miles with the average transaction size growing by 35%.<span style="font-size: 13px;"><sup>2</sup></span></p>
<p>Being able to communicate the advantages of these new loyalty benefits to EVA Air’s members is an equally important part of our new collaboration, and we will be working closely with them to develop<a href="/profitable-personalization-in-loyalty-currency-retailing" rel="noopener" target="_blank"><span> data-driven </span><span style="text-decoration: underline;">personalized campaigns</span></a> for the Infinity MileageLands membership base.</p>
<p>Having a global network of loyalty programs and partners enables us to leverage our combined loyalty marketing expertise to better inform us when devising promotional campaigns. By adopting effective data-driven techniques, we can create more targeted promotions that increase overall yield.</p>
<p>For example, by using data-led insights to refine our customer segmentation and offer constructs, we were able to increase overall promotional revenue by 6% while reducing the bonus days offered by 86% for one of our airline partners in a past campaign.<sup>3</sup></p>
<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Points_Blog_Banner.jpg" alt="Points_Blog_Banner" width="860" height="326" loading="lazy" style="width: 860px;"></p>
<p>Another new benefit that we’ve worked together with EVA Air to introduce this month is the <a href="http://mall.brmile.com/" rel="noopener" target="_blank"><span>EVA Mileage Mall</span></a>. The first earn mall to be offered by a Taiwanese airline, it provides Infinity MileageLands members with the ability to earn miles when shopping online with over 450 brands. Providing customers with ways to engage with their loyalty program when they’re not travelling has increased in popularity since the pandemic.</p>
<p>A similar program we launched just over 12 months ago with another airline has been extremely well received by their members. In Q3 2021, the number of members that had used the service had increased by 40% when compared to the previous quarter and average purchase amounts were also up by 20%.<sup>2</sup>&nbsp;</p>
<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Notebook-Top-2.png" alt="EVA Mileage Mall homepage" width="860" loading="lazy" style="width: 860px;"></p>
<p>The implementation of these two loyalty solutions are just the start of our partnership with EVA Air and in 2022, we look forward to introducing even more ways for EVA Air to engage their Infinity MileageLands members and generate more revenue for the loyalty program overall as the travel industry continues to recover post-pandemic.</p>
<p>Giving members dynamic and flexible opportunities to build their balance outside of traditional travel will continue to be an important part of tracking and responding to member travel habits now and throughout recovery. To learn more on how we’ve been engaging loyalty members throughout recovery, check out our <a href="/four-ways-loyalty-programs-are-boosting-member-engagement-right-now" rel="noopener" target="_blank"><span>post on four ways to boost member engagement right now</span></a>. For more about our new partnership with EVA, <a href="https://investor.points.com/news-releases/news-release-details/eva-air-and-points-enter-multi-year-partnership-enhance-infinity" rel="noopener" target="_blank">read our press release here.</a></p>
<p><span style="font-size: 10px;">Sources<br>1. Data from multiple partners between March 2020 and February 2021.</span><br><span style="font-size: 10px;">2. Data from an EMEA airline partner, November 2021.</span><br><span style="font-size: 10px;">3. Data from North American airline partner, 2019.</span></p></span>, postBodyRss=<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Hubspot_Blog_Header.png" alt="Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image." width="1742" loading="lazy" style="width: 1742px;"></p>
<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.<!--more--> Among the first loyalty solutions to be implemented is<a href="https://www.evaair.com/en-us/infinity-mileagelands/mileage-award-program/purchase-miles/" rel="noopener" target="_blank"> <span style="text-decoration: underline;">Purchase Miles</span></a>. Powered by our Buy product, this member benefit enables Infinity MileageLands members to get to their rewards sooner by buying additional miles at a competitive rate.</p>
<p>The period of reduced travel following the onset of the pandemic affected many customers’ ability to earn points/miles at their normal rate and loyalty benefits like this one have proven effective in driving member engagement and generating a new revenue stream for loyalty programs.</p>
<p>While members may not have been travelling as much, our research has shown that they did not lose sight of the value of their loyalty currency during the pandemic. A <a href="https://news.points.com/points-survey-data-is-featured-in-the-wise-marketer"><span>recent post-purchase survey</span></a><sup>1</sup>&nbsp; revealed that 76% of those who purchased points/miles were doing so to put towards a future travel-related redemption, and close to half of all respondents said that getting a good deal on points/miles was the main reason for their purchase that day.</p>
<p>Those who did purchase loyalty currency also typically bought a greater volume during this time, our cross-partner data indicates that members who purchased during the pandemic bought more points/miles with the average transaction size growing by 35%.<span style="font-size: 13px;"><sup>2</sup></span></p>
<p>Being able to communicate the advantages of these new loyalty benefits to EVA Air’s members is an equally important part of our new collaboration, and we will be working closely with them to develop<a href="/profitable-personalization-in-loyalty-currency-retailing" rel="noopener" target="_blank"><span> data-driven </span><span style="text-decoration: underline;">personalized campaigns</span></a> for the Infinity MileageLands membership base.</p>
<p>Having a global network of loyalty programs and partners enables us to leverage our combined loyalty marketing expertise to better inform us when devising promotional campaigns. By adopting effective data-driven techniques, we can create more targeted promotions that increase overall yield.</p>
<p>For example, by using data-led insights to refine our customer segmentation and offer constructs, we were able to increase overall promotional revenue by 6% while reducing the bonus days offered by 86% for one of our airline partners in a past campaign.<sup>3</sup></p>
<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Points_Blog_Banner.jpg" alt="Points_Blog_Banner" width="860" height="326" loading="lazy" style="width: 860px;"></p>
<p>Another new benefit that we’ve worked together with EVA Air to introduce this month is the <a href="http://mall.brmile.com/" rel="noopener" target="_blank"><span>EVA Mileage Mall</span></a>. The first earn mall to be offered by a Taiwanese airline, it provides Infinity MileageLands members with the ability to earn miles when shopping online with over 450 brands. Providing customers with ways to engage with their loyalty program when they’re not travelling has increased in popularity since the pandemic.</p>
<p>A similar program we launched just over 12 months ago with another airline has been extremely well received by their members. In Q3 2021, the number of members that had used the service had increased by 40% when compared to the previous quarter and average purchase amounts were also up by 20%.<sup>2</sup>&nbsp;</p>
<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Notebook-Top-2.png" alt="EVA Mileage Mall homepage" width="860" loading="lazy" style="width: 860px;"></p>
<p>The implementation of these two loyalty solutions are just the start of our partnership with EVA Air and in 2022, we look forward to introducing even more ways for EVA Air to engage their Infinity MileageLands members and generate more revenue for the loyalty program overall as the travel industry continues to recover post-pandemic.</p>
<p>Giving members dynamic and flexible opportunities to build their balance outside of traditional travel will continue to be an important part of tracking and responding to member travel habits now and throughout recovery. To learn more on how we’ve been engaging loyalty members throughout recovery, check out our <a href="/four-ways-loyalty-programs-are-boosting-member-engagement-right-now" rel="noopener" target="_blank"><span>post on four ways to boost member engagement right now</span></a>. For more about our new partnership with EVA, <a href="https://investor.points.com/news-releases/news-release-details/eva-air-and-points-enter-multi-year-partnership-enhance-infinity" rel="noopener" target="_blank">read our press release here.</a></p>
<p><span style="font-size: 10px;">Sources<br>1. Data from multiple partners between March 2020 and February 2021.</span><br><span style="font-size: 10px;">2. Data from an EMEA airline partner, November 2021.</span><br><span style="font-size: 10px;">3. Data from North American airline partner, 2019.</span></p>, postEmailContent=<html>
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  <p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.</p>
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  <p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.</p>
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  <p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.</p>
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<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.</p>, postSummaryRss=<html>
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  <p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.</p>
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</html>, postTemplate=points/cobalt/templates/blog-post.html, potentiallyStale=false, previewImageSrc=null, previewKey=RjuVBelJ, previousPostFeaturedImage=https://f.hubspotusercontent40.net/hubfs/9407148/Points_News-Insights_Thumbnail-2.png, previousPostFeaturedImageAltText=, previousPostName=Four ways loyalty programs are boosting member engagement right now, previousPostSlug=four-ways-loyalty-programs-are-boosting-member-engagement-right-now, processingStatus=PUBLISHED, propertyForDynamicPageCanonicalUrl=null, propertyForDynamicPageFeaturedImage=null, propertyForDynamicPageMetaDescription=null, propertyForDynamicPageSlug=null, propertyForDynamicPageTitle=null, publicAccessRules=[], publicAccessRulesEnabled=false, publicAccessRulesEnabledColumn=false, publishDate=2021-12-15 13:46:21, publishDateLocalTime=2021-12-15T13:46:21Z, publishDateLocalized=com.hubspot.jinjava.objects.date.FormattedDate@13757361, publishDateLong=1639575981000, publishDateSnakeCaseLong=1639575981000, publishImmediately=true, publishImmediatelyColumn=null, publishTimezoneOffset=null, publishedAt=1639579577173, publishedByEmail=null, publishedById=23891904, publishedByName=null, publishedUrl=https://news.points.com/just-landed-new-partnership-with-eva-air, requiresDeletion=false, resolvedDomain=news.points.com, resolvedLanguage=en-ca, rssBody=<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Hubspot_Blog_Header.png" alt="Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image." width="1742" loading="lazy" style="width: 1742px;"></p>
<p>We are excited to be adding to our roster of partners within the APAC region with the beginning of a new collaboration with award-winning Taiwanese carrier, EVA Air. As part of this multi-year strategic partnership, we will be introducing a series of new loyalty solutions to enhance their Infinity MileageLands program.<!--more--> Among the first loyalty solutions to be implemented is<a href="https://www.evaair.com/en-us/infinity-mileagelands/mileage-award-program/purchase-miles/" rel="noopener" target="_blank"> <span style="text-decoration: underline;">Purchase Miles</span></a>. Powered by our Buy product, this member benefit enables Infinity MileageLands members to get to their rewards sooner by buying additional miles at a competitive rate.</p>
<p>The period of reduced travel following the onset of the pandemic affected many customers’ ability to earn points/miles at their normal rate and loyalty benefits like this one have proven effective in driving member engagement and generating a new revenue stream for loyalty programs.</p>
<p>While members may not have been travelling as much, our research has shown that they did not lose sight of the value of their loyalty currency during the pandemic. A <a href="https://news.points.com/points-survey-data-is-featured-in-the-wise-marketer"><span>recent post-purchase survey</span></a><sup>1</sup>&nbsp; revealed that 76% of those who purchased points/miles were doing so to put towards a future travel-related redemption, and close to half of all respondents said that getting a good deal on points/miles was the main reason for their purchase that day.</p>
<p>Those who did purchase loyalty currency also typically bought a greater volume during this time, our cross-partner data indicates that members who purchased during the pandemic bought more points/miles with the average transaction size growing by 35%.<span style="font-size: 13px;"><sup>2</sup></span></p>
<p>Being able to communicate the advantages of these new loyalty benefits to EVA Air’s members is an equally important part of our new collaboration, and we will be working closely with them to develop<a href="/profitable-personalization-in-loyalty-currency-retailing" rel="noopener" target="_blank"><span> data-driven </span><span style="text-decoration: underline;">personalized campaigns</span></a> for the Infinity MileageLands membership base.</p>
<p>Having a global network of loyalty programs and partners enables us to leverage our combined loyalty marketing expertise to better inform us when devising promotional campaigns. By adopting effective data-driven techniques, we can create more targeted promotions that increase overall yield.</p>
<p>For example, by using data-led insights to refine our customer segmentation and offer constructs, we were able to increase overall promotional revenue by 6% while reducing the bonus days offered by 86% for one of our airline partners in a past campaign.<sup>3</sup></p>
<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Points_Blog_Banner.jpg" alt="Points_Blog_Banner" width="860" height="326" loading="lazy" style="width: 860px;"></p>
<p>Another new benefit that we’ve worked together with EVA Air to introduce this month is the <a href="http://mall.brmile.com/" rel="noopener" target="_blank"><span>EVA Mileage Mall</span></a>. The first earn mall to be offered by a Taiwanese airline, it provides Infinity MileageLands members with the ability to earn miles when shopping online with over 450 brands. Providing customers with ways to engage with their loyalty program when they’re not travelling has increased in popularity since the pandemic.</p>
<p>A similar program we launched just over 12 months ago with another airline has been extremely well received by their members. In Q3 2021, the number of members that had used the service had increased by 40% when compared to the previous quarter and average purchase amounts were also up by 20%.<sup>2</sup>&nbsp;</p>
<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Notebook-Top-2.png" alt="EVA Mileage Mall homepage" width="860" loading="lazy" style="width: 860px;"></p>
<p>The implementation of these two loyalty solutions are just the start of our partnership with EVA Air and in 2022, we look forward to introducing even more ways for EVA Air to engage their Infinity MileageLands members and generate more revenue for the loyalty program overall as the travel industry continues to recover post-pandemic.</p>
<p>Giving members dynamic and flexible opportunities to build their balance outside of traditional travel will continue to be an important part of tracking and responding to member travel habits now and throughout recovery. To learn more on how we’ve been engaging loyalty members throughout recovery, check out our <a href="/four-ways-loyalty-programs-are-boosting-member-engagement-right-now" rel="noopener" target="_blank"><span>post on four ways to boost member engagement right now</span></a>. For more about our new partnership with EVA, <a href="https://investor.points.com/news-releases/news-release-details/eva-air-and-points-enter-multi-year-partnership-enhance-infinity" rel="noopener" target="_blank">read our press release here.</a></p>
<p><span style="font-size: 10px;">Sources<br>1. Data from multiple partners between March 2020 and February 2021.</span><br><span style="font-size: 10px;">2. Data from an EMEA airline partner, November 2021.</span><br><span style="font-size: 10px;">3. Data from North American airline partner, 2019.</span></p>, rssSummary=<p><img src="https://f.hubspotusercontent40.net/hubfs/9407148/Hubspot_Blog_Header.png" alt="Laptop on a table open to the EVA Air Purchase Miles page. EVA Air logo superimposed to the right of the image." width="1742" loading="lazy" style="width: 1742px;"></p>
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